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I T E008 Bezar 091907
- 1. Building New Apps on the Force.com Platform Howard Brown, CRC Health Narinder Singh, Appirio Eric Bezar, salesforce.com IT Exec: Chief Innovation Officer
- 2. Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
- 5. The CIO Agenda 2007 Creating Enterprise Leverage Improve business processes Control enterprise wide operating costs Attract, retain and grow customer relationships Improve the effectiveness of the enterprise workforce Expand use of information/intelligence in products and services Deploy new business capabilities to meet strategic goals Faster innovation (shorter product/service life cycles) CIOs will need to find sources of enterprise leverage to raise performance and make their companies stand out in a crowded market.. “ ” — Gartner Inc, Executive Summary: Creating Enterprise Leverage: The 2007 CIO Agenda
- 6. The IT Innovation Dilemma Business Demands Innovation IT Constraints Rapid customization of apps Integrated business processes Deployment of new vendor apps Development of new custom apps Backlog of requests Limited internal resources & budget Complex infrastructure to manage Upgrades are expensive and risky
- 8. Why Are Customers Building Apps on Our Platform? Innovation Infrastructure Services Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery Application Services Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics Multi-Device Messaging Search Operations Services Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC IT
- 9. You Innovation Infrastructure Services Application Services Operations Services Business Services Us
- 10. Complete On-Demand Development Stack Create Any Database Create Any User Interface Create Any Business Logic Run On Our Infrastructure
- 11. Create Any Database Create any table Add any field Build any relationship Security & sharing Automatic tuning Automatic backups Automatic upgrades
- 12. Create Any Business Logic Data Validation Audit History Tracking Web Services Stored Procedures HTTP Callouts Triggers Complex Transactional Logic 100% Automatic Upgrades Clicks Calcs Code
- 13. Create Any Workflow Immediate & time-based workflow Escalation rules Assignment rules Email notifications Automated task creation Automated field updates Reminders Flexible routing options Send SOAP messages to other systems End-to-end approval processes
- 14. Embed Any Mash-Up Use AJAX Anywhere Create Any Button or Link Build Any Form
- 15. Introducing Run your UI code on our servers … Use Apex to build complex interaction logic … Leverage our library of visual components … ..and run on different devices
- 16. App Framework: Productivity, Not Plumbing Core Services Application Services Application Framework Operations Traditional Platforms App Framework
- 18. Demo: Creating An Expense Tracking App Department: Enterprise Wide Key Requirements Enforce expense policies Implement process controls Meet compliance requirements Key Benefits Eliminate costly error-prone manual process Enhance visibility of expense spending by department
- 20. Howard A. Brown VP Marketing, CRC Health Group [email_address] Narinder Singh CMO, Appirio [email_address]
- 21. CRC Health Group
- 22. Aspen Education - Ecosystem of the Business CRC Corporate Programs (Facilities) Regional Sales Educational Consultants Potential Clients National Resource Center Internet
- 23. Acquisition Success - Instrument and Improve Sales, Marketing, Intake and Operations Marketing Internet Network Advertising Public Relations Tradeshows Collateral Sales Clinical Professionals Educational Consultants Health Care Legal System Schools Relationships Referral Sources Resource Center Cross-Referrals Competition Analysis Revenue Capacity New Business Best Practices Intake Conversion Rates Loss Reasons Inquiry Pipeline Follow-up Census
- 24. Achievement of Business Objectives Required Successful User Adoption “ [The CRM] has exceeded ALL of my expectations! This system has truly made my work flow smoother, has cut my reporting time in half and allows me to gather the data for my business strategy with lightning speed.” Debbie Hopper, Western Regional Liaison, AEG Business Development
- 25. The “CRCForce” Application Model Massive Platform Usage 27 Custom Objects 400+ Custom Fields - 20+ S-controls 20+ Workflows 500+ Reports 50+ Dashboards Security and Multiple Sharing Rules History Tracking Person Accounts Record Types / Page Layouts API Integration eFax Integration
- 26. Demonstration
- 27. Convenient User-Features and Behaviors
- 28. Overall Goals and Results 100% User Adoption Phase I Integration Complete Expand Platform Usage Reduce Reporting Time Develop Intake Best Practices Create Transparency into Multi Channel Marketing Increase Census
- 30. 5 Ways You Can Create Enterprise Leverage Automate manual business processes Meet compliance requirements with a few clicks Improve collaboration in a distributed organization Use reports & dashboards to provide the business with real time intelligence on performance Migrate and rationalize aging applications
- 31. What Type of Apps Are a Good Fit? Data and Process Centric Apps Are the Sweet Spot When to Use PaaS? Relational data Forms Reporting & Analytics Workflow and Approvals Audit and Compliance Data Security and Sharing What type of application is it? Content Transaction Process Data Group Department Enterprise Consumer Internet include in short customer version
- 32. Conclusion The Force.com Platform is a great source of enterprise leverage PaaS has many advantages over traditional software platforms Sign up for a free ADN account today and try it yourself Talk to your Account Exec or CSM about platform user licenses
- 33. Additional Resources Apex Developer Network (ADN) www.salesforce.com/developer Successforce release guides www.salesforce.com/products/summer07.jsp Training & education programs www.salesforce.com/services-training/education-services/public/ AppExchange directory www.appexchange.com
- 36. Session Feedback Let us know how we’re doing! Please score the session from 5 to 1 (5=excellent,1=needs improvement) in the following categories: Overall rating of the session Quality of content Strength of presentation delivery Relevance of the session to your organization We strive to improve, t hank you for filling out our survey. Additionally, please score each individual speaker on: Overall delivery of session
- 37. What are Customers Building on the Salesforce Platform? Recruiting IT and HR Purchase Orders Recruiting and Contract Management Public Relations The Salesforce platform is positioned to offer us an incredibly powerful foundation on which we can deliver enterprise-wide business applications. CIO, Borland