IAB Europe Membership Brochure 2019
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This document provides information about membership benefits for joining IAB Europe, the leading European-level industry association for the digital advertising ecosystem. The top benefits of membership include opportunities to promote companies as digital leaders, shape industry frameworks and standards, network with industry leaders across Europe, access regulatory guidance and research reports, and for tier 1 members, additional benefits like a bespoke focus activity and presence at their flagship annual conference. IAB Europe works on initiatives in areas like GDPR implementation, programmatic trading, brand advertising, research, education and training, and hosts various events.
IAB Europe Membership Brochure 2019
- 1. Join us to shape THE FUTURE OF DIGITAL ADVERTISING in Europe Membership benefits 2019
- 2. IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Our mission acting as a multi-stakeholder representative body for the digital advertising industry shaping the regulatory environment demonstrating the value that digital advertising brings to Europe’s economy, to consumers and to the market developing and facilitating the uptake of harmonised and standardised business practices taking account of changing user expectations enabling digital advertising to scale across Europe OUR STRENGTH COMES FROM AN EXTENSIVE MEMBERSHIP OF BOTH NATIONAL TRADE ASSOCIATIONS AND CORPORATE ORGANISATIONS. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 02
- 3. Top 5 reasons to be a member Promote your company as a digital leader Promote your company to our pan-European audience through our conferences, we- binars, educational briefings, white papers, best practices li- braries, research publications, digital communications, media outreach programme and part- nership inititiatives. Drive investment in digital advertising Collaborate with other in- dustry experts in our com- mittees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes. Protect your interests Does your business process data? Do you need to build intelligence on how the EU’s new General Data Protection Regulation has redefined the rules for legal data processing in the European Union and beyond? Shape the development of EU rules and their implementation into na- tional law to avoid differing local approaches. Consult our policy team, the industry’s foremost experts on EU regulatory developments, and gain knowledge on how your company can approach compliance. Meet and educate policymakers, provide them with knowledge about complex technology topics and real-world business that needs to in- form regulation, and get the opportunity to interact with senior-level EU decision-makers. Access our knowledge hub Consult our regulatory one-stop-shop for information about lat- est legislative developments. Access research reports and de- finitive guides to digital advertising spend, programmatic, mo- bile, advertising effectiveness, measurement, viewability, video, cross-device and ad formats. 1. 4. 5. 2. 3. Grow your network Network with industry leaders across Europe via events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in national markets. NB: Please note that IAB Europe membership does not include membership of national IABs. Both memberships offer complementary benefits to your company. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 03
- 4. You will be joining the best of the best in European digital advertising. Brand visibility and speak- ing opportunities… policy guidance and research, business support and in- dustry promotion are all an integral part of our membership packages. In addition, our Tier 1 members benefit from an IAB Europe focus activity and Interact presence. The focus activity is a bespoke activity which supports your business objectives and is supported by our team throughout the year. For Interact, IAB Europe’s flagship annual conference, Tier 1 members can promote their brand by giving a presentation, taking part in a panel discussion, distributing their content at the event or being a jury member for the IAB Europe Research Awards. Our commitment to our members JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 04 *Subject to change **No additional benefits for Tier 2 and Tier 3 Members *** Except Associate Members
- 5. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 05 IAB Europe tackles a broad waterfront of issues, and creates opportunities for our member companies and the industry as a whole. Policy and Regulatory GDPR Implementation Digital advertising is the object of increasing regulatory scrutiny in Europe, whether from a data protection and privacy point of view or as a potential (unwitting) vector for online threats such as fake news and IP rights infringement. IAB Europe’s policy advocacy, in collaboration with that of national IABs, aims at ensuring that rules emanating from Brussels promote innovation and do not needlessly hamper digital advertising’s capacity to deliver societal benefits to European citizens, from media plurality to equality of access to scientific, educational, business and entertainment services. IAB Europe members are the faces and voices that make this advocacy compelling for the policy-makers and regulators. Being part of this work gives companies early insights into policy trends and the opportunity to help shape them. We also make the case for self- and co-regulation that may be better- suited to the fast pace of technological evolution in our sector than “hard law”. IAB Europe is dedicated to helping member companies – and the digital advertising industry as a whole – interpret and comply with EU rules on data protection and privacy, notably the General Data Protection Regulation (GDPR) adopted in April 2016 (and enforced as from May 2018). For this purpose IAB Europe created the GDPR Implementation Group (GIG) and its constituent working groups are the locus of this activity. The GIG brings together leading legal and technical experts from across the digital advertising industry to share best practices, agree on common interpretations and positioning on key issues, and then socialise those interpretations with external stakeholders, including European and national regulators. Our activities *Subject to change **No additional benefits for Tier 2 and Tier 3 Members *** Except Associate Members
- 6. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 06 The IAB Europe Transparency and Consent Framework (TCF) Through the GIG was developed the IAB Europe Transparency and Consent Framework (TCF). The TCF is particularly relevant for first-parties, such as publishers and other suppliers of online services, who work with third-parties for data-driven service. Using the Framework, first-parties can enable third-parties to process user data. The TCF standardises the presentation to users’ third-party data processing requests that require informed consent for data processing. The TCF enables “signaling” of user choice across the advertising supply chain. It is open-source, not- for-profit with consensus-based industry governance led by IAB Europe with significant support from industry parties and the IAB Tech Lab, which provides technical management of the open-source specifications and version control. Members can therefore join leading legal and technical experts from across the digital advertising industry to help develop the future iterations of the the TCF as well as contribute to working papers developed by the GIG for public release. For companies interested solely in working on the development of the TCF, a GIG Membership is available as a stand-alone item, at EUR 8,200 per year per company. Brand Advertising IAB Europe aims to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives which includes the establishment of recommendations designed to be compatible with other initiatives around the globe. There are three areas of focus – quality (viewability, brand safety, fraud and transparency), digital measurement and ad formats. Programmatic Trading IAB Europe aims to address the inefficiencies in digital campaign planning and buying in order to enable transactions to happen at scale and deliver the effective advertising campaigns sought by marketers. The IAB Europe Programmatic Trading Committee is a multi-stakeholder initiative of publishers, technology platforms, agencies and advertisers working to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem. Our activities *Subject to change **No additional benefits for Tier 2 and Tier 3 Members *** Except Associate Members
- 7. Our activities JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 07 Research Education and Training Our programme of research illustrates the value and growth of the digital industry across Europe, it proves the business contribution of digital advertising which may be under threat of adverse legislation and provides insight and education to the market via studies gaining the opinions of the industry on specific topics. The programme includes benchmarking and shared pan-European studies including the AdEx Benchmark report the European Programmatic Market Sizing report and the Attitudes to Programmatic Advertising Report. We are raising standards in education at pan-European level and support its development in collaboration with IAB US. Our Education & Training Committee oversees, guides and assesses training efforts across Europe. IAB Europe is running a successful Endorsement Programme for courses and training materials developed by corporate and national IAB members, provided they meet a certain set of quality and content requirements. *Subject to change **No additional benefits for Tier 2 and Tier 3 Members *** Except Associate Members
- 8. Our events JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 08 IAB Europe’s events provide thought leadership to the digital advertising ecosystem as a whole whilst providing unique opportunities for our members share their expertise and experience on digital advertising’s most pressing issues. Interact INTERACT, our major annual conference, is the essential meeting-place where leading European advertisers, industry experts, agencies and media owners gather for digital insights, debate and inspiration. European Executive CEO Policy Fly-in INTERACT, our major annual conference, is the essential meeting-place where leading European advertisers, industry experts, agencies and media owners gather for digital insights, debate and inspiration. MIXX Awards Europe and IAB Europe Research Awards C-level executives of Europe’s innovative and competitive companies in the digital advertising ecosystem within IAB Europe’s membership are able to attend the European Executive CEO Policy Fly-in. It is a unique opportunity for European industry leaders to provide “real world” feedback to the EU policy makers and stakeholders whose policy and regulatory initiatives increasingly impacts business in the digital advertising ecosystem. Digital Leaders’ Council Tier 1 Corporate and National IAB representatives are able to join the Digital Leaders Council. It is charged with reflecting on specific industry challenges and opportunities, which may be proposed to the Board input and incorporation into the IAB Europe’s work plan. Virtual Programmatic Day The Virtual Programmatic Day is an online event that brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. Webinars Our webinars explore the complexity of today’s digital advertising landscape by discussing strategic challenges, learning about best practices from our member companies and presenting recently developed IAB Europe initiatives or reports. *Subject to change **No additional benefits for Tier 2 and Tier 3 Members *** Except Associate Members
- 9. IAB Europe Committees JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 09 IAB Europe’s events provide thought leadership to the digital advertising ecosystem as a whole whilst providing unique opportunities for our members share their expertise and experience on digital advertising’s most pressing issues. Policy Committee Privacy and Data Protection Task Force Ad Blocking Task Force Digital Single Market Task Force Native Advertising and Content Marketing Task Force GDPR Implementation Group (GIG) Transparency & Consent Framework (TCF) Steering group Transparency & Consent Framework (TCF) Information Group Transparency & Consent Framework (TCF) Policy Working Group Transparency & Consent Framework (TCF) National IAB Information Group Programmatic Trading Committee Education and Training Committee Brand Advertising Committee Quality Task Force (including Viewability, Brand Safety, Invalid and Fraudulent Traffic, Transparency) Ad Blocking Task Force Effectiveness Measurement Task Force Native Advertising and Content Marketing Task Force Video Task Force Research Committee AdEx Benchmark Task Force Effectiveness Measurement Task Force *Subject to change **No additional benefits for Tier 2 and Tier 3 Members *** Except Associate Members
- 10. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 10 IAB Europe Tier 1 Corporate members in 2019* IAB Europe Tier 1 National IAB members in 2019* Tier 1 Members in 2019 IAB Europe is honoured to count the following industry leaders as Tier 1 members. *Subject to change **No additional benefits for Tier 2 and Tier 3 Members *** Except Associate Members
- 11. Membership Benefits There are three main categories of membership based on the specific set of benefits outlined below such as Visibility, Thought Leadership, Research, Policy & Regulatory, Education, Networking and Relationship Management: JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 11 Visibility benefits Thought leadership benefits Policy and regulatory benefits
- 12. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 12 Visibility opportunities for all members*** Have a dedicated company profile on the IAB Europe website Showcase a cutting-edge case study or a research report in an IAB Europe webinar (one per year) Share and promote press releases, news updates, research outputs and events via the IAB Europe newsletter and social media channels Publish recent case studies and videos on the IAB Europe website and promote via social media channels Be part of the jury of the IAB Europe Research Awards or the MIXX Awards Europe Insert a quote in one IAB Europe white paper or research report Additional visibility opportunities for Tier 2 members Do a joint press release with IAB Europe on a key topic Additional visibility opportunities for Tier 1 members Chair one IAB Europe webinar per year Chair the jury of the IAB Europe Research Awards or the MIXX Awards Europe Speak at key industry event on IAB Europe’s behalf Do a joint press release with IAB Europe on a key topic Visibility Benefits *** Except Associate Members
- 13. Policy & Regulatory opportunities for all members*** Receive timely and update information about legislative developments in European policy issues Contribute to IAB Europe’s positions on key European policy issues Receive speaking opportunities at policy events Attend the IAB Europe’s Annual European Executive Policy Fly-in Join the GDPR Implementation Group (GIG) and help develop the IAB Europe Transparency and Consent Framework Additional Policy & Regulatory opportunities for Tier 2 Members Receive speaking opportunities at policy events Additional Policy & Regulatory opportunities for Tier 1 Members Receive customised advice on policy issues *** Except Associate Members Policy & Regulatory JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 13
- 14. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 14 Research benefits Research opportunities for all members*** Access to the IAB Europe AdEx Benchmark report – the definitive guide to Europe’s digital advertising market Access to other IAB Europe research outputs Additional Research opportunities for Tier 2 Members Have an IAB Europe research presentation at your event Additional Research opportunities for Tier 1 Members Lead an IAB Europe research project Access the digital ad spend per market data from the AdEx Benchmark report and data from other IAB Europe research reports Benefit from a private briefing on the AdEx Benchmark report or another IAB Europe research output Receive advice on research Conduct a research project or white paper in association with IAB Europe (member funded and subject to guidelines) Provide trainers for pan-European IAB training programme Endorsement of your training programme (see criteria) Discount on training sessions for your teams and clients Education benefits Education opportunities for Tier 1 members** **No additional benefits for Tier 2 and Tier 3 Members *** Except Associate Members
- 15. Networking benefits Relationship management benefits JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 15 Networking opportunities for all members*** Relationship Management opportunities for all members*** Opportunity to attend IAB Europe’s annual conference Industry networking retreats with advertisers, agencies, publishers Access to pan-European industry conference calendar Access to ticket discounts to IAB Europe third party event partners Membership induction call with your team Account owner within the IAB Europe team Annual call with your team Additional Networking opportunities for Tier 2 Members Represent IAB Europe at an event Additional Networking opportunities for Tier 1 Members Participate in the IAB Europe Digital Leaders Council Have IAB Europe speak at your event Additional Relationship Management opportunities for Tier 2 members Annual face-to-face meeting with our management team Additional Relationship Management opportunities for Tier 1 members Annual face-to-face meeting with the IAB Europe team Quarterly call with the IAB Europe team Bespoke packages aligned to your company’s priorities *** Except Associate Members
- 16. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 16 2019 Pricing table CORPORATE MEMBERSHIPS 2019 Tier 1 Membership 46,300 EUR Tier 2 Membership 23,200 EUR Tier 3 Membership 11,650 EUR GIG Membership 8,200 EUR Associate Membership 2,900 EUR *Subject to change **No additional benefits for Tier 2 and Tier 3 Members *** Except Associate Members
- 17. Please complete and return this form to Townsend Feehan, Chief Executive Office: [email protected] or Alison Fennah, Executive Business Advisor: [email protected] and we will process your membership application, and send you an invoice for your membership fee depending on your chosen membership tier. Please note that per Article 11 of IAB Europe’s Bylaws (see here), resignation from the Association needs to be notified six months before the start of the calendar year in which it will be effective. The same notice period applies for companies or IABs wishing to downgrade from a higher membership Tier to a lower one. The IAB Europe Team works hard to ensure that your membership investment yields the maximum benefits for your organisation, and welcomes feedback at any time on the Association’s performance. For more information, please contact Townsend Feehan: [email protected] Please note that IAB Europe membership does not include membership of the national IABs. Both memberships offer complementary benefits to your company. (*) Please note that IAB Europe can offer an introductory membership, which enables a company to gain insight into IAB Europe work programmes but does not include participation and input to committees and task forces. This option is limited to one year. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 17 IAB Europe Membership application form 2019 Company information Membership information Full name: Job title: Email address: Phone number: Company applying for membership: Company’s primary web address: Type of business: Postal address: VAT Number: Please confirm the level of membership you wish to apply for: Name Signature Corporate Membership Tier 1 Corporate Membership Tier 3 Corporate Membership Tier 2 Corporate Membership Associate*
- 18. Please complete and return this form to Townsend Feehan, Chief Executive Officer: [email protected] or Alison Fennah, Executive Business Advisor: [email protected] and we will process your application. For information on general membership including Policy committee access, please contact Townsend Feehan: [email protected]. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 18 GDPR Implementation Group application form 2019 Company information Full name: Job title: Email address: Phone number: Company applying: Company’s primary web address: Type of business: Markets: Postal Adress: Name Signature
- 19. Thank you for your interest in IAB Europe Contact us for more information www.iabeurope.eu Townsend Feehan, Chief Executive Officer Alison Fennah, Executive Business Advisor @IABEurope [email protected] [email protected] IABEurope @ToFeehan @alisonfennah