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Architecting
Disruption
Rethink business, technology and data
to build a platform for the future of
your business
Gianfranco Mollo
Cloud IT Architect
IBM Cloud
gianfranco.mollo@it.ibm.com
ibm.com
Since 2000, 52%
of companies in
the Fortune 500
have either gone
bankrupt, been
acquired or ceased
to exist.
SOURCE cited in notes
expect more
competitors
from outside
their industry
54%
of CxOs
are vulnerable
to disruption
within three
years
72%
2
3
Disruptors, innovators, and market leader are using cloud and cognitive
technologies to transform essential experiences
The biggest taxi company
owns no cars.
The largest accommodation company
owns no real estate.
The biggest media company
owns no content.
The largest retailer
carries no inventory.
Disruptors, innovators, and market leaders
select IBM Cloud for higher value
Start winning
today with
these key
solutions.
Create smarter
applications
and services
• Cognitive
applications
• Cloud native
applications
• Integrated and
secure SaaS apps
& data
• Cloud for DevOps /
Dev Test
• Open Source
• Products & services
with intelligent
connected devices
• Blockchain
Optimize
your cloud
infrastructure
Accelerate
data insights
and innovation
• With cloud-native
and legacy apps &
data
• With unified
governance,
management,
monitoring & security
• With data and
analytics
• With actionable
insights and
intelligence
• With existing
solutions on private
cloud
• With existing
solutions on public
cloud
• With multi-cloud
solutions
• With high availability
& disaster recovery
• With cloud managed
services
Your
architecture
for
disruption
When business and technology
objectives are one and the same…
FLEXIBILITY AND
SCALABILITY
SECURITY
BAKED IN
CORE
STRENGTH
Why focus on architecture?
Why now?
…you must bring all business platforms
together as one technology framework.
•Innovation
•Customer experience
•Personalization
•Create smarter apps and services
•Accelerate data intelligence and innovation
•Optimize your infrastructure with cloud options
We’ve reached a perfect storm for cloud,
cognitive/AI, and data technologies
•Process improvements
•Business efficiencies
•Customer and market
intelligence
6Group Name / DOC ID / Month XX, 2017
The right architecture enables cloud and cognitive transformation
and supports innovation today, tomorrow and beyond.
Four dimensions designed as an integrated whole to support innovation today and in the future
Deploy new, industry-specific, differentiating capabilities fast
Allow your accumulated expertise to shine through in everything you do
The ability to derive insights and knowledge from your data while governing
regardless of location, respecting compliance and sovereignty
Integrate mission critical applications alongside new, cognitive and data
loads and accelerate AI data ingestion and training
7Group Name / DOC ID / Month XX, 2017
Cloud Infrastructure
Data
AI/Cognitive
Applications, solutions
and services
This is not just any cloud.
This is the IBM Cloud.
Najla Said
Cloud Specialist
IBM Cloud
najla.said@it.ibm.com
ibm.com
Only IBM delivers an architecture engineered for
business optimization and delivering signature customer experiences.
9Group Name / DOC ID / Month XX, 2017
Cloud Infrastructure
A highly scalable, security
enabled infrastructure
Data
Tools to prepare data
for cognitive
AI
Cognitive building blocks for
developers
Applications, solutions
and services
Targeted solutions for
enterprise businesses
Ingestion
Conversation
API
Storage Analytics Deployment Governance
Visual
Recognition
API
Discovery
API
Speech
API
Compare
and Comply
API
Document
Conversion
API
DLaaS
API
Nat Language
Understanding
API
Nat Language
Classifier
API
Tone
Analyzer
API
Personal
Insight
API
…more
Cloud Integration
Networking Compute Security
Cognitive
Systems
Virtual
Servers
…moreObject
Storage
Cognitive Micro-services DevOps Tooling
Cloud
Video
Watson
Cyber
Security
Weather
IBM
Services &
Ind.
Solutions
Watson
Virtual
Agent
Watson
Explore
and
Discover
IBM Risk
and
Compliance
…more
Public Hybrid Private
Scale your
innovative
applications on the
right type of cloud
with global
infrastructure
10© 2016 IBM Corporation
Compute options for any workload,
across global infrastructure
OpenWhisk
Maximum speed with
serverless apps
Containers
Maximum portability
Virtual Server or
VMware
Leverage existing
languages and tools
DEVELOPMENT SPEEDPORTABILITY
PERFORMANCE &
CONTROL
Bare Metal
Maximum performance
and control
Cloud Foundry
Open PaaS
environment
© 2017 IBM Corporation
12
Leverage new and
existing workloads
placed on the right
type of cloud
Common standards
VMware Workloads
Custom
hosting
Managed
Services
Co-location
service
Client’s
data center
Compatible Platforms
VMware SDDC on IBM Cloud
•Workload compatibility
•Elastic, cloud consumption
•Common management
•Common authentication, security & governance
•One-stop support model
https://www.youtube.com/watch?v=m6ZSfm_QAxE
The only VMware cloud solution in market
with compatible environments and seamless
workload portability. This is Hybrid Cloud
realized with IBM Cloud.
Apply cognitive / AI
capabilities to your
data to enhance
digital intelligence
exponentially.
REASON
They can reason, grasp underlying
concepts, form hypotheses, and infer
and extract ideas.
UNDERSTAND
Cognitive systems understand imagery,
language and other unstructured
data like humans do.
LEARN
With each data point, interaction and
outcome, they develop and sharpen
their expertise, so
they never stop learning.
INTERACT
With abilities to see, talk and hear,
cognitive systems interact with
humans in a natural way.
13Group Name / DOC ID / Month XX, 2017
Backup Slides
Thank you
© IBM Corporation 2017
IBM, the IBM logo, ibm.com, and Watson are trademarks or registered trademarks of International Business Machines
Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on
their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered or
common law trademarks owned by IBM at the time this information was published. Such trademarks may also be
registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at
“Copyright and trademark information.”
•Other company, product, and service names may be trademarks or service marks of others.
•References in this publication to IBM products or services do not imply that IBM intends to make them available in all
countries in which IBM operates.
Trademarks and notes
16Group Name / DOC ID / Month XX, 2017
IBM Cloud: Architecture for Disruption
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IBM Cloud: Architecture for Disruption

  • 1. Architecting Disruption Rethink business, technology and data to build a platform for the future of your business Gianfranco Mollo Cloud IT Architect IBM Cloud [email protected] ibm.com
  • 2. Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist. SOURCE cited in notes expect more competitors from outside their industry 54% of CxOs are vulnerable to disruption within three years 72% 2
  • 3. 3 Disruptors, innovators, and market leader are using cloud and cognitive technologies to transform essential experiences The biggest taxi company owns no cars. The largest accommodation company owns no real estate. The biggest media company owns no content. The largest retailer carries no inventory.
  • 4. Disruptors, innovators, and market leaders select IBM Cloud for higher value
  • 5. Start winning today with these key solutions. Create smarter applications and services • Cognitive applications • Cloud native applications • Integrated and secure SaaS apps & data • Cloud for DevOps / Dev Test • Open Source • Products & services with intelligent connected devices • Blockchain Optimize your cloud infrastructure Accelerate data insights and innovation • With cloud-native and legacy apps & data • With unified governance, management, monitoring & security • With data and analytics • With actionable insights and intelligence • With existing solutions on private cloud • With existing solutions on public cloud • With multi-cloud solutions • With high availability & disaster recovery • With cloud managed services Your architecture for disruption
  • 6. When business and technology objectives are one and the same… FLEXIBILITY AND SCALABILITY SECURITY BAKED IN CORE STRENGTH Why focus on architecture? Why now? …you must bring all business platforms together as one technology framework. •Innovation •Customer experience •Personalization •Create smarter apps and services •Accelerate data intelligence and innovation •Optimize your infrastructure with cloud options We’ve reached a perfect storm for cloud, cognitive/AI, and data technologies •Process improvements •Business efficiencies •Customer and market intelligence 6Group Name / DOC ID / Month XX, 2017
  • 7. The right architecture enables cloud and cognitive transformation and supports innovation today, tomorrow and beyond. Four dimensions designed as an integrated whole to support innovation today and in the future Deploy new, industry-specific, differentiating capabilities fast Allow your accumulated expertise to shine through in everything you do The ability to derive insights and knowledge from your data while governing regardless of location, respecting compliance and sovereignty Integrate mission critical applications alongside new, cognitive and data loads and accelerate AI data ingestion and training 7Group Name / DOC ID / Month XX, 2017 Cloud Infrastructure Data AI/Cognitive Applications, solutions and services
  • 8. This is not just any cloud. This is the IBM Cloud. Najla Said Cloud Specialist IBM Cloud [email protected] ibm.com
  • 9. Only IBM delivers an architecture engineered for business optimization and delivering signature customer experiences. 9Group Name / DOC ID / Month XX, 2017 Cloud Infrastructure A highly scalable, security enabled infrastructure Data Tools to prepare data for cognitive AI Cognitive building blocks for developers Applications, solutions and services Targeted solutions for enterprise businesses Ingestion Conversation API Storage Analytics Deployment Governance Visual Recognition API Discovery API Speech API Compare and Comply API Document Conversion API DLaaS API Nat Language Understanding API Nat Language Classifier API Tone Analyzer API Personal Insight API …more Cloud Integration Networking Compute Security Cognitive Systems Virtual Servers …moreObject Storage Cognitive Micro-services DevOps Tooling Cloud Video Watson Cyber Security Weather IBM Services & Ind. Solutions Watson Virtual Agent Watson Explore and Discover IBM Risk and Compliance …more Public Hybrid Private
  • 10. Scale your innovative applications on the right type of cloud with global infrastructure 10© 2016 IBM Corporation
  • 11. Compute options for any workload, across global infrastructure OpenWhisk Maximum speed with serverless apps Containers Maximum portability Virtual Server or VMware Leverage existing languages and tools DEVELOPMENT SPEEDPORTABILITY PERFORMANCE & CONTROL Bare Metal Maximum performance and control Cloud Foundry Open PaaS environment © 2017 IBM Corporation
  • 12. 12 Leverage new and existing workloads placed on the right type of cloud Common standards VMware Workloads Custom hosting Managed Services Co-location service Client’s data center Compatible Platforms VMware SDDC on IBM Cloud •Workload compatibility •Elastic, cloud consumption •Common management •Common authentication, security & governance •One-stop support model https://www.youtube.com/watch?v=m6ZSfm_QAxE The only VMware cloud solution in market with compatible environments and seamless workload portability. This is Hybrid Cloud realized with IBM Cloud.
  • 13. Apply cognitive / AI capabilities to your data to enhance digital intelligence exponentially. REASON They can reason, grasp underlying concepts, form hypotheses, and infer and extract ideas. UNDERSTAND Cognitive systems understand imagery, language and other unstructured data like humans do. LEARN With each data point, interaction and outcome, they develop and sharpen their expertise, so they never stop learning. INTERACT With abilities to see, talk and hear, cognitive systems interact with humans in a natural way. 13Group Name / DOC ID / Month XX, 2017
  • 16. © IBM Corporation 2017 IBM, the IBM logo, ibm.com, and Watson are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information.” •Other company, product, and service names may be trademarks or service marks of others. •References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. Trademarks and notes 16Group Name / DOC ID / Month XX, 2017

Editor's Notes

  • #2: 1
  • #3: Dal 2000, circa la metà delle aziende elencate nell alista Fortune 500 non esistono piu’. Sono fallite, hanno cambiato oggetto sociale e nella maggior parte dei casi state “rottamate” dai competitors. Aziende che hanno fatto della tecnologia la base del loro successo con un modello di business cosiddetto “app-based”, liberandosi quindi dai vincoli tradizionali legati ai costi, alla logistica e così via. Sono in grado di prendere decisioni non tradizionali, in tempi estremamente rapidi … quindi mettendo in crisi i loro diretti concorrenti. I TOP managers lo sanno, il 54 per dei CxOs prevede che verranno fuori dal nulla, come già successo. Sanno che le aziende stanno rivedendo il modo in cui lavorano, il modo in cui producono e vendono e propri beni e servizi, il modo con cui interagiscono con i clienti. Tutti gli aspetti del business stanno cambiando e la tecnologia è il driver.
  • #4: Questi signori hanno riscritto le regole del gioco. 5 anni fa nessuno di noi poteva immaginare una cosa del genere. Come loro e prima di loro: Ebay e Amazon; Whatsup, Twitter, DropBox, Pinterest, Lift, Netflix, Car2Go/Enjoy/DriveNow/BlaBlaCar, portali per il Money Landing e il Crowd funding. Tutti hanno capito che la strategia di business e la strategia teconologica hanno lo stesso peso specifico
  • #5: C’è un po’ di tutto tra I clienti di IBM: disruptors, innovatori, leader di mercato. Clienti di tutte le taglie: dalle startups, al mid size, fino alle enterprise. Perchè IBM ? Perchè conosciamo e comprendiamo il modello di business dei nostri Clienti: possiamo aiutarli in questa transazione e possiamo aiutarli avere successo, semplicemente perchè IBM e’ l’unica realta’ che puo’ vantare piu’ di un secolo di esperienza, praticamente in tutti i settori industriali.
  • #6: Oggi l’innovazione possibile e’ quella che utilizza capabilities come Intelligenza Artificiale (AI) e soluzioni di tipo cognitivo, capabilities che aiutano i clienti a trasformare il proprio modo di operare. Business Strategy = Business Technology, oggi sono piu’ che mai inseparabili PER VINCERE OGGI, BISOGNA: Creare Smart Apps - Valorizzare I dati, sfruttando questa crescita esponenziale di dati strutturati e non, trasformandoli in qualcosa di nuovo, di facilmente accessibile. Migliorare e personalizzare continuamente la “customer experiences” e le applicazioni, instillando, infondendo AI e soluzioni di tipo cognitivo; Ottimizzare le infrastrutture Cloud: velocizzare le operations, ponendo i workloads corretti sul Cloud corretto. La flessibilità e la virtualizzazione consento di fare “more with less”
  • #7: IBM non è una azienda che vende prodotti ma sta diventando sempre piu’ una piattaforma tecnologica che unisce i clienti con gli elementi che realizzano i loro bisogni. Questo spiega perché il disegno delle soluzioni e delle architetture a supporto delle soluzioni siano oggi elementi centrali
  • #8: AI/Cognitive: L’elemento chiave per realizzare soluzioni basate su intelligenza digitale è un sistema COGNITIVO. Noi crediamo che i sistemi cognitivi consentano di fare 4 cose essenzialmente: Comprendere (comprendono il significato di immagini, testi e linguaggi come gli umani) Ragionare, cogliendo tutta una serie di aspetti, Imparare, che è un processo che non ha mai fine (never stop learning) Interagire con gli esseri umani in modi differenti (see, talk, hear) Queste CAPABILITIES sono ricomprese in un ricchissimo catalogo di API (Language and Speach, Visual Recognition, Tone Analyzer) che formano un vantaggio competitivo per i nostri Clienti sia per la competenza e l’esperienza di IBM in specifici settori (Vertical Industries) Poi ci sono i Dati: che sono il vero asset di ogni istituto, pubblico o privato che sia e che alimentano i nostri sistemi cognitivi.   Dati che possono essere in nostro possesso, cioe’ che troviamo all’interno del nostro istituto (transazioni, dati dei clienti, etc.), dati che arrivano dall’esterno (news, eventi, social) combinati con dati che arrivano anche da altre fonti esterne come device, sensori, immagini, video, etc. Una nota ed un elemento differenziante è che IBM NON condivide i dati dei clienti con nessuno né li utilizza per formare altri sistemi cognitivi.     Il Cloud: l’infrastruttura e’ stata pensata per i Dati e l’Intelligenza Artificiale. I Clienti oggi hanno anche 4-5 Cloud provider allo stesso tempo, per sfruttare l’Intelligenza Artificiale bisogna connetterli ed IBM fa anche questo. Il Cloud di IBM è un Cloud per realtà di tipo enterprise, lo vedremo piu’ avanti puo’ essere declinato in Private, Public, e Hybrid Model Possiamo realizzare una strategia multi-cloud, per accelerare questa fase di innovation, offrendo differenti dal public al private, to hibrid integration Nessun altro Cloud Provider gode di un footprint come quello di IBM: parliamo di circa 60 DC distribuiti su tutto il Globo, Italia compresa, che è importante ricordare perché la location ha un impatto non indifferente specie quando si parla di compliancy con standards, normative, . Applications: Watson Oncology, applicazioni verticali come The Wheather Watson for IoT Blockchain Watson Explorys platform per il mondo Helthcare
  • #9: 8
  • #10: 9
  • #11: 10
  • #12: 11
  • #13: 12