IBM Design Thinking with z/OS Communications Server
- 1. IBM DESIGN AND DESIGN THINKING A Brief Overview
- 2. “Engaged employees drive the client experience, and that in turn drives business results – in that order” “There is one key to our future growth: the client experience” “Good Design is Good Business” Thomas Watson Jr Ginni Rometty IBM CEO
- 3. In IBM, we have tended to focus on providing the technology, the function, and haven’t always focused on the user experience We might be able to relate to these …
- 4. MISSION TO INVEST IN.. RE-IMAGING HOW WE DESIGN OUR PRODUCTS IBM Design Division started in 2011 with Phil Gilbert, GM Assembled a team of top talent to help establish the mission … • Significant hiring of skilled designers from top design schools How to employ practices that lead to great designs Challenge: Determining how to bring about a change in a company with ~1K products…
- 5. Providing principles and core practices that help guide teams in a consistent manner across IBM products IBM Design Team developed IBM Design Thinking….
- 6. “This studio is the embodiment of a new approach to software design. It is the home of IBM Design Thinking, a broad, ambitious new approach to re- imagining how we design our products and solutions,” Fall 2013 IBM opens new Design Studio in Austin, TX Phil Gilbert, general manager, IBM Design…. Latest is the recently opened IBM Studio London joins nearly 20 IBM Studios in locations including Atlanta, Boston, Chicago, Toronto, Groningen, Melbourne, Mexico City, Hursley, New York, Dallas, Ehningen and La Gaude, with more IBM Studios to open this year. Teams across IBM building signature products can practice Design Thinking
- 7. Delivering exceptional user experiences to our clients IBM Design Thinking Provides the framework for how we get there IBM Design Improving the quality of decisions
- 8. In IBM Design Thinking Start with the following principles and core practices of HILLs Sponsor Users Playbacks
- 9. Invest for Market Outcomes HILLs Frame the release around Big Problems and Outcomes for Users …. Not just a list of feature requests Collaboration and alignment around what what is being built (mission is clear!) Product Management + Design + Engineering “If You Don’t know where you’re going, you might not get there.” Yogi Bera Don’t address “how” it will be done, but the user-centric outcome A Hill has 3 components • Who - who is this for ? • What - what can they do? • Wow - what is the significant improvement? Determine how to allocate resources
- 10. Provide support in the Config Assistant for reusable filter rules in support of TCP/IP stacks in a sysplex Who, What, Wow is not clear Using a modern UI, a Network Administrator can create and deploy 20 filter rules for 20 TCP/IP stacks in the sysplex in under 30 minutes New Feature in z/OS Communications Server might traditionally have read… With Design Thinking a Hill might read… Example of Crafting a Hill
- 11. Sponsor Users Envision the User Experience Design experiences for real target users …. Rather than imagined needs Design with “empathy” for our users Requires working with our users in partnership.. sharing designs Sponsor User are the “users of our products”
- 12. Playbacks Collaborate, Align, Engage Align the team, stakeholders, and clients around the value to be delivered,… rather than just project items Playbacks align teams through stories focused on the user • Different types of playbacks: some are milestone playbacks which transition the team to the next phase of delivery (each showing more refinement) • Milestone meetings • All parts of product delivery are involved Product Management, Design, Dev/Test, ,etc.. Use mock-ups, prototypes, demos- to share details around what we’re thinking .. Involve sponsor users in Client Playbacks
- 13. Doug Dietz Design Principal GE Heathcare (Industrial Designer) MRI machine https://www.youtube.com/watch?v=hnSPmcZjEqs
- 14. What does this mean to our Comm Server Team and our clients? • Incorporating Design Thinking practice into our product process • z/OS “Next” is the first release • Team has participated in Design Thinking education • As we build our product.. Involve our clients as Sponsor Users in validating and forming our Hills, and get participation in design Playbacks
- 15. THANK YOU Can we interest you in participating as Sponsor Users?