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A Closer Look at SoftLayer, an IBM Company 
© 2013 IBM Corporation
Who is SoftLayer 
 Founded in 2005, SoftLayer is one of the largest privately held 
computing infrastructure providers with a diverse customer 
portfolio from Web startups to global enterprises 
 Headquartered in Dallas, TX 
 Data centers and network points of presence in the United 
States, Asia and Europe 
SoftLayer unified platform gives clients cloud computing 
without compromise (virtual/bare metal, public/private), 
deployed on demand, billed hour-to-hour or month-to-month, 
with a single pane of glass for systems management. 
SoftLayer delivers its services through a tightly integrated 
model leveraging its IMS software stack, global network 
infrastructure and 13 standardized data centers. 
 Approximately 21,000 customers worldwide 
 Strong born-on-the-cloud and SMB client base across e-business, 
SaaS, mobile, social media and entertainment 
 Emerging penetration in the enterprise space 
Organization 
Capabilities 
Technology 
Customers 
2 © 2013 IBM Corporation
A global hosting leader 
Top 100,000 Sites 
By Hosting Provider 
Source: Hostcabi.net 
Customers 21,000 in 140 countries 
Devices 100,000 
Employees 685 
Data centers 13 
Network PoPs 17 
3 © 2013 IBM Corporation
Global footprint 
13 data centers 
17 network PoPs 
Global private network 
100,000 
SERVERS 
21,000 
CUSTOMERS 
22,000,000 
DOMAINS 
6 © 2013 IBM Corporation
Standardized, modular infrastructure 
One platform, myriad solutions to serve a broad range of customer requirements for 
performance, isolation 
• Highly flexible architecture 
• One platform for public cloud servers, 
private clouds, bare metal servers 
• Complete integration 
• Unified systems management & API 
• Technology-neutral platform 
• Support for broad range of operating 
systems, virtualization platforms 
• Build hybrid, distributed, high-performance 
architectures and 
manage from a single pane of glass 
• Pay by the hour or the month for a 
truly variable IT operations model 
Hybrid Clouds 
x86 Server 
Private Clouds 
Bare Metal 
Public Clouds 
Virtual Servers 
? 
8 © 2013 IBM Corporation
Robust, full-featured API 
Improves customer control, reduces error, increases flexibility 
SoftLayer API provides 1,600 function calls to over 200 services 
Supports REST, SOAP & XML-RPC interfaces 
Enables full auto-scaling implementations 
Comprehensive documentation, libraries and support 
Functions include: 
• Automatic server deployment 
• Service provisioning 
• Reboots & reloads 
• Ticketing 
• Hardware configuration 
• Software load 
• DNS 
• Network 
• Storage 
• Security scans 
• Monitoring 
9 © 2013 IBM Corporation
Complete control 
• Mobile and Web-based management portals 
• Purchase, provision, deploy & manage infrastructure 
• Access to services, tools, automation & tutorials 
• Secure access via VPN to management network 
• Two-factor authentication to Web portal 
10 © 2013 IBM Corporation
Service portfolio 
11 © 2013 IBM Corporation
Compute & Storage 
Public Cloud Instances 
• Virtual server instances 
• Dedicated physical nodes 
available 
Bare Metal Servers 
• Dedicated servers deployed on 
demand 
• Hourly & monthly pricing 
• Complete range of options 
• GPU servers for HPC 
Private Clouds 
• Support for multiple 
virtualization platforms 
• Turnkey solution for Citrix 
CloudPlatform 
• Multiple local storage options 
• SAS 
• SATA 
• SSD 
• SAN 
• NAS 
• QuantaStor Storage Server 
• Object Storage 
• Global platform 
• Meta tagging 
• Backup services 
12 © 2013 IBM Corporation
Network & Security 
CDN 
• 24 nodes 
• Secure content management 
Load balancing 
• Local 
• Global 
• Citrix Netscaler 
Firewalls 
• Shared 
• Dedicated 
• Fortigate Security Appliance 
Application acceleration 
DNS services 
IDS protection and assessment 
SSL certificate management 
Antivirus & malware protection 
13 © 2013 IBM Corporation
Platform Management 
Systems Administration 
• Monitoring packages 
• Managed hosting 
• Managed database services 
Software 
• Complete library of OS, database, virtualization and 
administration software deployable on-demand and by 
subscription 
Flex Images 
• Imaging & deployment system provides migration, 
compatibility across bare-metal and virtual servers 
Message Queue 
• Message & notification service for intra-application and inter-system 
communications 
14 © 2013 IBM Corporation
21,000 leading-edge customers* 
Software as a Service 
Social 
Mobile & Communications 
Bump Voxer Instapaper Yelp 
Games and Entertainment 
Marketing and Digital Media 
Enterprise 
Platform as a Service 
Hosting & Service Providers 
* SoftLayer references 
16 © 2013 IBM Corporation
With IBM SmartCloud Services, you can … 
Leverage cloud computing with more 
certainty 
Configure cloud with more flexible options 
for enterprise differentiation 
Accelerate adoption by leveraging virtually 
unmatched skills and expertise 
17 © 2013 IBM Corporation
SoftLayer’s Products 
http://www.SoftLayer.com 
Bare Metal Server Virtual Servers Cloud Managed Services 
18 © 2013 IBM Corporation
SoftLayer Useful Link 
SoftLayer Launch Page : http://www.softlayer.com 
SoftLayer Youtube Channel : http://www.youtube.com/user/softlayer 
SoftLayer Datacenter Speed Test: https://www.softlayer.com/about/datacenters/singapore 
SoftLayer Dedicated Server Price: https://www.softlayer.com/dedicated-servers/all-servers 
SoftLayer CloudLayer Server Price: https://www.softlayer.com/cloudlayer/computing 
SoftLayer Partner Program : https://www.softlayer.com/partners/ 
19 © 2013 IBM Corporation
20 © 2013 IBM Corporation
SoftLayer Portal Screen Demo 
Customer Portal - http://youtu.be/7WX2Vg7I3hc 
Customer Billing Portal - http://youtu.be/GPV_UZbGiS4 
21 © 2013 IBM Corporation
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IBM SoftLayer Overview - July 2014

  • 1. A Closer Look at SoftLayer, an IBM Company © 2013 IBM Corporation
  • 2. Who is SoftLayer  Founded in 2005, SoftLayer is one of the largest privately held computing infrastructure providers with a diverse customer portfolio from Web startups to global enterprises  Headquartered in Dallas, TX  Data centers and network points of presence in the United States, Asia and Europe SoftLayer unified platform gives clients cloud computing without compromise (virtual/bare metal, public/private), deployed on demand, billed hour-to-hour or month-to-month, with a single pane of glass for systems management. SoftLayer delivers its services through a tightly integrated model leveraging its IMS software stack, global network infrastructure and 13 standardized data centers.  Approximately 21,000 customers worldwide  Strong born-on-the-cloud and SMB client base across e-business, SaaS, mobile, social media and entertainment  Emerging penetration in the enterprise space Organization Capabilities Technology Customers 2 © 2013 IBM Corporation
  • 3. A global hosting leader Top 100,000 Sites By Hosting Provider Source: Hostcabi.net Customers 21,000 in 140 countries Devices 100,000 Employees 685 Data centers 13 Network PoPs 17 3 © 2013 IBM Corporation
  • 4. Global footprint 13 data centers 17 network PoPs Global private network 100,000 SERVERS 21,000 CUSTOMERS 22,000,000 DOMAINS 6 © 2013 IBM Corporation
  • 5. Standardized, modular infrastructure One platform, myriad solutions to serve a broad range of customer requirements for performance, isolation • Highly flexible architecture • One platform for public cloud servers, private clouds, bare metal servers • Complete integration • Unified systems management & API • Technology-neutral platform • Support for broad range of operating systems, virtualization platforms • Build hybrid, distributed, high-performance architectures and manage from a single pane of glass • Pay by the hour or the month for a truly variable IT operations model Hybrid Clouds x86 Server Private Clouds Bare Metal Public Clouds Virtual Servers ? 8 © 2013 IBM Corporation
  • 6. Robust, full-featured API Improves customer control, reduces error, increases flexibility SoftLayer API provides 1,600 function calls to over 200 services Supports REST, SOAP & XML-RPC interfaces Enables full auto-scaling implementations Comprehensive documentation, libraries and support Functions include: • Automatic server deployment • Service provisioning • Reboots & reloads • Ticketing • Hardware configuration • Software load • DNS • Network • Storage • Security scans • Monitoring 9 © 2013 IBM Corporation
  • 7. Complete control • Mobile and Web-based management portals • Purchase, provision, deploy & manage infrastructure • Access to services, tools, automation & tutorials • Secure access via VPN to management network • Two-factor authentication to Web portal 10 © 2013 IBM Corporation
  • 8. Service portfolio 11 © 2013 IBM Corporation
  • 9. Compute & Storage Public Cloud Instances • Virtual server instances • Dedicated physical nodes available Bare Metal Servers • Dedicated servers deployed on demand • Hourly & monthly pricing • Complete range of options • GPU servers for HPC Private Clouds • Support for multiple virtualization platforms • Turnkey solution for Citrix CloudPlatform • Multiple local storage options • SAS • SATA • SSD • SAN • NAS • QuantaStor Storage Server • Object Storage • Global platform • Meta tagging • Backup services 12 © 2013 IBM Corporation
  • 10. Network & Security CDN • 24 nodes • Secure content management Load balancing • Local • Global • Citrix Netscaler Firewalls • Shared • Dedicated • Fortigate Security Appliance Application acceleration DNS services IDS protection and assessment SSL certificate management Antivirus & malware protection 13 © 2013 IBM Corporation
  • 11. Platform Management Systems Administration • Monitoring packages • Managed hosting • Managed database services Software • Complete library of OS, database, virtualization and administration software deployable on-demand and by subscription Flex Images • Imaging & deployment system provides migration, compatibility across bare-metal and virtual servers Message Queue • Message & notification service for intra-application and inter-system communications 14 © 2013 IBM Corporation
  • 12. 21,000 leading-edge customers* Software as a Service Social Mobile & Communications Bump Voxer Instapaper Yelp Games and Entertainment Marketing and Digital Media Enterprise Platform as a Service Hosting & Service Providers * SoftLayer references 16 © 2013 IBM Corporation
  • 13. With IBM SmartCloud Services, you can … Leverage cloud computing with more certainty Configure cloud with more flexible options for enterprise differentiation Accelerate adoption by leveraging virtually unmatched skills and expertise 17 © 2013 IBM Corporation
  • 14. SoftLayer’s Products http://www.SoftLayer.com Bare Metal Server Virtual Servers Cloud Managed Services 18 © 2013 IBM Corporation
  • 15. SoftLayer Useful Link SoftLayer Launch Page : http://www.softlayer.com SoftLayer Youtube Channel : http://www.youtube.com/user/softlayer SoftLayer Datacenter Speed Test: https://www.softlayer.com/about/datacenters/singapore SoftLayer Dedicated Server Price: https://www.softlayer.com/dedicated-servers/all-servers SoftLayer CloudLayer Server Price: https://www.softlayer.com/cloudlayer/computing SoftLayer Partner Program : https://www.softlayer.com/partners/ 19 © 2013 IBM Corporation
  • 16. 20 © 2013 IBM Corporation
  • 17. SoftLayer Portal Screen Demo Customer Portal - http://youtu.be/7WX2Vg7I3hc Customer Billing Portal - http://youtu.be/GPV_UZbGiS4 21 © 2013 IBM Corporation