IBM SPSS Overview Text Analytics Brief
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Introduction to Predictive Analytics with IBM SPSS. Predictive analytics helps organizations use their data to make better decisions by allowing them to draw reliable, data-driven conclusions about current conditions and future events. Predictive analytics encompasses a variety of techniques such as Statistics, Game theory and Data mining to do this analysis, and make these predictions. So by deploying predictive analytics, organizations are addressing their business issues proactively to get the best outcomes.
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IBM SPSS Overview Text Analytics Brief
- 1. © 2014 IBM Corporation Business Analytics software IBM SPSS Advanced Analytics Steven Reeves – Predictive Analytics Solutions Architect Text Analytics Specialist
- 2. © 2014 IBM Corporation5 Business Analytics software Today’s Agenda • Introductions • Overview of how FRNY is using SPSS Technology. • FRNY business issues and initiatives. • IBM Advanced Analytics Technology Over (SPSS). • IBM Insight 2015 – Las Vegas • Next Steps • Summary
- 3. © 2014 IBM Corporation6 Business Analytics software The Convergence of Analytics What is our revenue by country? What products are selling best? Clarity as to where an organization stands related to defined business measures Descriptive What will be our revenue for Q4? What combination of products will sell best? Analyze current and historical data to predict future events and business outcome Predictive Prescriptive Cognitive In order to foster a certain product to sell, we need to promote through 15% discounts. Take advantage of a future opportunity or risk and show the implication of each decision option What is driving our revenue? Answer: X & Y are driving revenue and here are three identified areas to help future growth. The system suggests a refined recommendation to a question with a ranked confidence level based on interactions with end users. Business Value
- 4. © 2014 IBM Corporation7 Business Analytics software Enabling the Predictive Analytics Process 7 Collaboration and Deployment Services SMA Data Collection Modeler Decision ManagementStatistics Transactions Demographics Interactions Opinions Predictive Modeling Data Mining Text Analytics Social Network Analysis Statistical Analysis Prediction Rules Optimization Process Detect & Capture Analyze & Predict Engage & Act Analytic Server
- 5. © 2014 IBM Corporation8 Business Analytics software What is Predictive Analytics? Predictive Analytics helps connect data to effective action by drawing reliable conclusions about current conditions and future events Gareth Herschel, Research Director, Gartner Group Making next best decisions (Predictive) through the use of statistical models that are built and trained on historic events…. (reliable repeatable process) Steven Reeves, PASA-Text Analytics Specialist, IBM
- 6. © 2014 IBM Corporation10 Business Analytics software SPSS Modeler Editions SPSS Modeler Gold Provides organizations with the ability to build and deploy predictive models directly into the business process to help people or systems make the right decisions each time. This is achieved with Decision Management which combines predictive analytics with rules, scoring and optimization within an organization's processes and operational systems to deliver recommended actions at the point of impact. SPSS Modeler Premium Provides a range of advanced algorithms and capabilities including text analytics, entity analytics, social network analysis and automated modeling and preparation techniques to address a multitude of business problems and analytic requirements on almost any type of data. SPSS Modeler Professional Provides a range of advanced algorithms, data manipulation and automated modeling and preparation techniques to build predictive models and uncover hidden patterns in structured data.
- 7. © 2014 IBM Corporation11 Business Analytics software SPSS Modeler - Key Features Comprehensive data mining workbench Ease of use • Visual approach – No programming Powerful data preparation support Automatic Modeling Tightly integrated Text Analytics Productivity Open and Scalable Architecture R Framework Integration Leverages existing database functionality SQL pushback In-Database mining
- 8. © 2014 IBM Corporation12 Business Analytics software SPSS Software Predictive Analytics Tools SPSS ModelerSPSS Modeler SPSS StatisticsSPSS Statistics SPSS Decision Management SPSS Decision Management SPSS Collaboration and Deployment Services SPSS Collaboration and Deployment Services SPSS Statistics Server SPSS Statistics Server Predictive Analytics Deployment Platform SPSS Data collection SPSS Data collection Line of Business Applications Call Center Call Center CRMCRM CMSCMS ERPERP OtherOther CognosCognos iLogiLog UnicaUnica CoremetricsCoremetrics OtherOther Business Analytics Applications Data SPSS Modeler Server SPSS Modeler Server SPSS Analytic ServerSPSS Analytic Server HADOOP
- 9. © 2014 IBM Corporation13 Business Analytics software SPSS Modeler Server: In-Database Support All the features of IBM SPSS Modeler Large volumes of data High performance Administration and security options In-Database via… SQL pushback In Database Algorithms Scoring Adapters SQL scoring Supported Databases… IBM Netezza IBM DB2 InfoSphere Warehouse Oracle Data Miner Microsoft Analysis Services
- 10. © 2014 IBM Corporation14 Business Analytics software IBM Watson Analytics Cloud-based agile analytics for business user self-sufficiency Answer and discover new questions through a guided interface using automated data refinement and advanced analytics Converse with data through natural language interaction, leveraging the power of cognitive computing Align analytic tasks through a combination of exploration, discovery and storytelling Operationalize business led insights through integration with an organization wide platform
- 11. © 2014 IBM Corporation15 Business Analytics software
- 12. © 2014 IBM Corporation18 Business Analytics software 18 © 2009 SPSS Inc. 18 Natural Language Processor (NLP): Overview • Text input (Unstructured Data) is processed and a resulting set of extracted terms plus their attributes is generated Input text (Corpus) Extraction List of Concepts (Terms/Entities Relationships Events) The H1N1 virus was identified in Hong Kong. 3 concepts 1- Event - TLA
- 13. © 2014 IBM Corporation19 Business Analytics software 19 19 Statistical Methods Text Analytics Technology Umbrella Linguistic Methods Search Engines Clustering Classification Categorization Entity Extraction Relationship Extraction Event Extraction Answers: what! Answers: Who did what to whom when, where, how! Computational Linguistics Natural Language Processing
- 14. © 2014 IBM Corporation25 Business Analytics software What is Predictive Analytics? Predictive Analytics helps connect data to effective action by drawing reliable conclusions about current conditions and future events Gareth Herschel, Research Director, Gartner Group Making next best decisions (Predictive) through the use of statistical models that are built and trained on historic events…. (reliable repeatable process) Steven Reeves, PASA-Text Analytics Specialist, IBM
- 15. © 2014 IBM Corporation26 Business Analytics software 26 © 2009 SPSS Inc. 26 Through its history, IBM has been a leader of this evolution. And over the past decade, IBM has pioneered new forms of social engagement—most importantly, through direct engagement of its technology and employees’ expertise to benefit society. Thus, it is not an accident that Corporate Service Corps (CSC) was modeled on the Peace Corps. “It’s not just philanthropy,” says Stanley Litow, IBM’s vice president of corporate citizenship and Hello affairs. “It’s leadership development and business development, and it helps build economic development in the emerging world.” The CSC creates value in three dimensions. For the My name is Steven Reeves, the result is tangible IT and business improvements, and a blueprint for progress. For the IBMers, working with colleagues, local citizens and officials from around the world, it’s an opportunity to hone their cultural and marketplace literacy. For many of them, it’s also a life-changing experience, inspiring them to deepen their societal engagement and even career direction. For IBM, the company gains experienced leaders, inspired employees, insights into new markets. The idea for the program arose from IBM’s strategy to become a globally integrated enterprise. Like many multinational corporations, IBM used to provide I am a overseas assignments for small numbers of executives, typically one- or two-year assignments. But that approach was not only expensive, its reach was limited and the skills it taught were traditional. The CSC idea is to instill truly global perspectives and leadership skills for less-structured, diverse business environments and cultures in a large number of people. An assessment of the program Predictive Analytics conducted by Christopher Marquis, a professor at Harvard Business School, found that it works. “These kinds of skills are increasingly important. As the world gets flatter the ability to manage across all of these cultural differences is going to be much more important,” says Marquis. The CSC portfolio has broadened over the years. For instance, in 2010, IBM Soutions Architect created a variant of the program, called the Corporate Service Corps Executive (CSCE), program to deploy more senior executives on more advanced engagements, such as the one in Katowice. The teams work with high-level city officials on critical economic development projects, with the aim of making metropolitan areas into world-class smarter with IBM SPPS cities. Initial projects included Ho Chi Minh City, Rio de Janeiro and Chengdu, China. Also in 2010, IBM launched the Smarter Cities Challenge. Over the next three years, it plans on dispatching teams of CSCE-level IBMers to 100 cities—half in emerging markets and half in developed ones. The CSC concept is now spreading to other companies. Industrial giants Dow Corning, Novartis and FedEx are launching similar programs, and the US Agency for International Development in 2010 began collaborating with IBM to help smaller companies get involved. Just as the Peace Corps has inspired generations of Americans since it was launched in 1960 • The purpose of Text Extraction is to capture key concepts from a collection of text (Corpus), and use this information to help uncover hidden themes, trends, and to identify relationships between concepts
- 16. © 2014 IBM Corporation27 Business Analytics software 27 © 2009 SPSS Inc. 27 • The purpose of Text Extraction is to capture key concepts from a collection of text (Corpus), and use this information to help uncover hidden themes, trends, and to identify relationships between concepts.concepts Through its history, IBM has been a leader of this evolution. And over the past decade, IBM has pioneered new forms of social engagement—most importantly, through direct engagement of its technology and employees’ expertise to benefit society. Thus, it is not an accident that Corporate Service Corps (CSC) was modeled on the Peace Corps. “It’s not just philanthropy,” says Stanley Litow, IBM’s vice president of corporate citizenship and Hello affairs. “It’s leadership development and business development, and it helps build economic development in the emerging world.” The CSC creates value in three dimensions. For the My name is Steven Reeves, the result is tangible IT and business improvements, and a blueprint for progress. For the IBMers, working with colleagues, local citizens and officials from around the world, it’s an opportunity to hone their cultural and marketplace literacy. For many of them, it’s also a life-changing experience, inspiring them to deepen their societal engagement and even career direction. For IBM, the company gains experienced leaders, inspired employees, insights into new markets. The idea for the program arose from IBM’s strategy to become a globally integrated enterprise. Like many multinational corporations, IBM used to provide I am a overseas assignments for small numbers of executives, typically one- or two-year assignments. But that approach was not only expensive, its reach was limited and the skills it taught were traditional. The CSC idea is to instill truly global perspectives and leadership skills for less-structured, diverse business environments and cultures in a large number of people. An assessment of the program Predictive Analytics conducted by Christopher Marquis, a professor at Harvard Business School, found that it works. “These kinds of skills are increasingly important. As the world gets flatter the ability to manage across all of these cultural differences is going to be much more important,” says Marquis. The CSC portfolio has broadened over the years. For instance, in 2010, IBM Solutions Architect created a variant of the program, called the Corporate Service Corps Executive (CSCE), program to deploy more senior executives on more advanced engagements, such as the one in Katowice. The teams work with high-level city officials on critical economic development projects, with the aim of making metropolitan areas into world-class smarter with IBM SPSS cities. Initial projects included Ho Chi Minh City, Rio de Janeiro and Chengdu, China. Also in 2010, IBM launched the Smarter Cities Challenge. Over the next three years, it plans on dispatching teams of CSCE-level IBMers to 100 cities—half in emerging markets and half in developed ones.
- 17. © 2014 IBM Corporation28 Business Analytics software 28© 2009 SPSS Inc. 28 SPSS – Modeler Premium Natural Language Processor - Workflow - Details Exclusion Indexing Forcing + Extraction Text Pre-processing File Pre-processing Extracted concepts Input text Typing TLA patterns Categories Grouping
- 18. © 2014 IBM Corporation Business Analytics software Thank you… Steven Reeves – [email protected] Predictive Analytics Solutions Architect IBM SPSS Text Mining
- 19. © 2014 IBM Corporation30 Business Analytics software Text Analytics within IBM SPSS Modeler
- 20. © 2014 IBM Corporation31 Business Analytics software Text Analytics Identifies the Context/Sentiment of the Text
- 21. © 2012 IBM Corporation32 Business Analytics software IBM SPSS Modeler Premium with Text Analytics DEMO:
- 22. © 2012 IBM Corporation33 Business Analytics software IBM SPSS Text Analytics: Key Facts and Differentiators: Key Facts: • Introduced in 2002 • More than 6,000 Clients Worldwide • Many large Fortune 500 Clients Key Differentiators: • Based on Advanced Natural Language Processing (NLP) Engine Extracts Key Concepts, Facts and Sentiment from free form text Includes Basic Resource Templates Includes Industry Specific Text Analysis Packages • Multi-Lingual Capabilities to Support Worldwide Operations Native Support for English, French, Spanish, Dutch, German, Portuguese Additional translation support offered via SAAS licensing agreement with SDL / Language Weaver • Seamless Integration with SPSS Predictive Analytics Leverages Modeler’s Intuitive GUI Interface designed for the business user Includes All Predictive Analytic Algorithms included in SPSS Modeler Go Beyond Exploration of text and use information extracted to drive better decisions!
- 23. © 2012 IBM Corporation34 Business Analytics software Call Centers • Retention/Churn – predict customers likely to attrite, identify incentive most likely to lead to retention, measure satisfaction • Sentiment Analysis – Voice of the Customer • Self Service– minimize call center volume • Voice/Text Support – Process call center notes translated from voice to text notes Human Capital Missions • Retention – predict personnel likely to attrite, identify incentive most likely to lead to retention, measure satisfaction • Planning – forecast skillset requirements, forecast n-strength requirements • Training – pre- and post-testing and assessment • Recruiting – target market, identify recruits most like to attrite vs. serve long careers Logistical Missions • Optimize Inventory Routing and Supply Chain Management • Readiness – detect operational shortages and patterns/trends, forecast mission success outcomes • Maintenance – predict part failures, total lifecycle cost forecasting Program Management and Healthcare Missions • Epidemiology research – disease surveillance • Regenerative medical research for the wounded warrior • Program development and assessment - traumatic brain injury IBM SPSS Supports Many Mission Areas
- 24. © 2012 IBM Corporation35 Business Analytics software Security Missions • Insider Threat Detection • Cyber Threat Detection – anomaly detection, attribution, malicious detection • IED Risk Assessment • Fraud Detection – vendor pay, credit card, reimbursement • Law Enforcement – criminal investigation support, crime hot-spot anticipation, violent crime risk assessment • Identification of Suspicious Inbound Cargo • Early Disease/Bioterror Outbreak Identification IBM SPSS Supports Many Mission Areas – Cont.
- 25. © 2012 IBM Corporation36 Business Analytics software IBM Social Media Analytics Unstructured customer/market comments Innovative and effective user interface for a broad range of users – “traditional BI” blended with search-index data exploration Web/blogs, twitters, media,news feeds, reviews 100000+ discussion forums 30,000+ news feeds 2 billion+ blog postings
- 26. © 2012 IBM Corporation37 Business Analytics software
- 27. © 2014 IBM Corporation Business Analytics software Thank you… Steven Reeves – [email protected] Predictive Analytics Solutions Architect IBM SPSS Text Mining
Editor's Notes
- #9: Predictive analytics helps organizations use their data to make better decisions by allowing them to draw reliable, data-driven conclusions about current conditions and future events. Predictive analytics encompasses a variety of techniques such as Statistics, Game theory and Data mining to do this analysis, and make these predictions. So by deploying predictive analytics, organizations are addressing their business issues proactively to get the best outcomes.
- #10: This slide has internal only branded across it because it is designed to give sellers, CTPs and BPs the breakdown of what makes up the editions. This is not an external facing slide and shouldn’t be used to position the editions. This is also an appropriate time to remind everyone about the part SPSS Entity Analytics Unleashed. There are some restrictions to the functionality included with Entity Analytics such as the number of CPUs that can be used, SolidDB is the database that the single repository resides and the limitation of records. EA Unleashed removes these limitations and also allow for extra customisation to take place with services to add features. With the release of 16 it will also add n-degree relationships, which would assist in identifying relationships between entities. DB2 has become the default database for the repository with v16 too, but that will be covered in the technical enablement sessions so I wont go into that here. Modeler Gold includes Modeler Premium + Collaboration & Deployment Services + Analytical Decision Management Modeler Premium includes Modeler Professional +Text Analytics + Entity Analytics + Social Network Analysis
- #11: With the addition of Modeler Gold you will see there are now 3 editions of Modeler available. There has also been an intentional change to the order you will see the editions listed. Rather then adding capabilities and building from Professional to Premium to Gold, capabilities are being removed from Gold to Premium and then Professional. This is to assist with setting the vision of building and deploying predictive analytics and also to make Gold the starting point for prospects.
- #12: SPSS traditionally was geared for “Driving the widespread use of data in decision making”, which means that the products were geared up to make analytics available for everyone.. Easy to use, simple GUI Needed to be able to get lots of data, be very quick and scalable Multiple levels of Model Deployment, either on a single client, across server applications Leverage existing technology – not a “Rip and Replace” technology which has been our historical strength
- #14: IBM SPSS Modeler Server enables you to extract key insight from vast amounts of data in a very short time with enterprise-level technologies. It offers all the features of IBM SPSS Modeler, plus specialized capabilities that deliver faster performance, more efficient administration and greater security in enterprise deployments.
- #15: <Let the attendees know that we have additional information available on IBM SPSS Modeler, including data sheets and analyst reports, as well as information on our training and services to help them make decisions on whether Modeler is the right data mining solution for their organization. <Also let the attendees know that you have recommendations on books on data mining for anyone who is interested. <Lastly, ask attendees to complete the evaluation form so we can use their feedback to continue to improve the workshop.>
- #16: <Let the attendees know that we have additional information available on IBM SPSS Modeler, including data sheets and analyst reports, as well as information on our training and services to help them make decisions on whether Modeler is the right data mining solution for their organization. <Also let the attendees know that you have recommendations on books on data mining for anyone who is interested. <Lastly, ask attendees to complete the evaluation form so we can use their feedback to continue to improve the workshop.>
- #22: Predictive analytics helps organizations use their data to make better decisions by allowing them to draw reliable, data-driven conclusions about current conditions and future events. Predictive analytics encompasses a variety of techniques such as Statistics, Game theory and Data mining to do this analysis, and make these predictions. So by deploying predictive analytics, organizations are addressing their business issues proactively to get the best outcomes.
- #23: Predictive analytics helps organizations use their data to make better decisions by allowing them to draw reliable, data-driven conclusions about current conditions and future events. Predictive analytics encompasses a variety of techniques such as Statistics, Game theory and Data mining to do this analysis, and make these predictions. So by deploying predictive analytics, organizations are addressing their business issues proactively to get the best outcomes.
- #24: IBM SPSS Statistics Base is part of the SPSS Statistics suite of software, which consists of more than a dozen fully integrated products that offer specialized functionality. This comprehensive, easy-to-use software solution includes a wide range of procedures and tests to help users solve complex business and research challenges. IBM SPSS Statistics Base and other SPSS Statistics software products can be purchased separately or as part of three specialized editions: IBM SPSS Statistics Standard, IBM SPSS Statistics Professional and IBM SPSS Statistics Premium. You can choose either a client-only version of SPSS Statistics Base or a server-based version
- #26: Predictive analytics helps organizations use their data to make better decisions by allowing them to draw reliable, data-driven conclusions about current conditions and future events. Predictive analytics encompasses a variety of techniques such as Statistics, Game theory and Data mining to do this analysis, and make these predictions. So by deploying predictive analytics, organizations are addressing their business issues proactively to get the best outcomes.
- #37: Specify Differences with SPSS Text Analytics Use (mostly) in house textual data (surveys, call center notes, etc) to enhance accuracy of Predictive models