This document discusses several case studies of higher education institutions implementing IBM WebSphere Portal. It provides examples of Cardiff University in Wales, the German Sports University in Cologne, San Francisco State University, and Universiti Putra Malaysia. It describes how these schools used WebSphere Portal to create compelling online experiences for students, faculty, and alumni, and to provide personalized access to functions and content. It discusses common elements of these implementations, including delivering integrated marketing messages, being highly collaborative, hosting rich multimedia content, and enabling mobile and analytics capabilities.