ICON Integrated Marketing Packages
- 2. FAST AFFORDABLE IMPACTFUL p o i ng he T st nd s t e d u ng Up co a Spe keti ! Br hit ye! r ! 0% shed 9 a t e ma 50% sl t ha ll's by bu Proven speed-to-market From $70/day*, access the Every word, visual & content, solutions, gaining exposure & full expertise of an enterprise will serve to deeply engage conversions earlier marketing department your clients. * Based on annual Value Plan packages
- 3. Integrated Packages Most Popular VALUE STANDARD COMPREHENSIVE Small, home Small, medium Medium Recommended enterprises/Startups for businesses enterprises & matured businesses Design & 2 design options & 1 2 design options & 1 Unlimited Pre Copywriting copywriting suite for 1st mth copywriting suite for 1st mth ongoing copywriting Campaign Content 3 hrs for Photo, Video, 6 hrs for Photo, 10 hrs for Photo, Video, Acquisition Journalism/mth Video, Journalism/mth Journalism/mth Content 1 online story/mth 2 online story/mth 4 online story/mth During Facebook 1 Facebook post 1 Facebook post 1 Facebook post Campaign Posting /day /day /day Public 2 PR pitches / 3 PR pitches / 6 PR pitches / Relations month month month Online Daily monitoring: Daily monitoring: 24/7 monitoring: Monitoring Weekly report Weekly report Daily report Campaign Maintanence Online Basic tracking of Advanced tracking Advanced tracking Analytics analytics* of analytics** of analytics** Weekly direct 2 x weekly update/ 24 hr Administation Weekly email update update dedicated assistance Price $2,000 / mth $3,500 / mth $5,000 / mth * Track fan growth / retention ** User engagement, track leads / conversions, fan growth / retention, metrics from brand awareness, interest, activation, advocacy
- 4. of Icon Intergrated Marketing Immediate & direct cost savings Be the real entrepreneur you wanted Leave the strategy & operational issues to the marketing & communications experts while you focus on being your own boss. Best bang for the buck Bespoke services customised for each individual because no two contexts & brands are alike. We can offer the best available options to you, not one that droves our margins the highest. Speed-to-market The earlier you get your branding & marketing right, the faster & earlier you turnover We don’t relieve the symptoms, One-stop shop From strategy to campaign execution, we’ve got you covered.
- 5. p les Sam Mobile Apps IRAS PIC Customer relationship management, online reservation, ordering, billing CLAIMABLE & collection* Digital Websites Customer relationship management, record, management & registration* resource planning, customer relationship managementsuch as reservations, registration, queue management, ordering, billings and collections, inventory such as accounting and assets management, and personnel business travel request, information and management. *Terms & conditions apply.
- 6. Example Company XXX wishes to engage in digital website services which cost $30,000. According to the PIC scheme, Company XXX will enjoy a 60% cash payout, along with $16,000 PIC bonus, adding up to $33,00. With the administation fees for the PIC claim added to the service cost, Company XXX’s payment would total up to $32,000. productivity & innovation at virtually zero costs. Cost PIC Grant 6 Months $30,000 - 60% of Project Expenditure - $18,000 PIC Bonus - $15,000 Admin Fees for PIC Claim $2,000 - Total $32,000 $33,000 Nett - Zero costs
- 8. PR Pitching & Increase Management Brand Exposure Features Client International Gain wide exposure with international PR Relationship PR Pitching pitching and media management experience Management Print/trade Social media and Consolidate & research non-exhaustive publications and direct face-to-face avenues for pitching and wide reach magazines brand advocacy management TV/Radio broadcast Professional in-house writers that research media Starting from $500/pitch
- 9. Digital & Social turn Fans to Media Marketing real customers Features Website Monitoring & Fast turnover Marketing Analytics SEO via copywriting User engagement & SEM via google Track leads / Wide audience coverage adwords conversions & fan growth / retention User Experience Real practical intelligence Metrics from Optimisation brand awareness, Planning to product interest, activation & testing advocacy Starting from $3000/campaign
- 10. 2000+ Conversations 3000 Av. Monthly Visits 3.5 Av. Page Visits 1:58 min 600+ Av. Visit Duration Conversations Online Campaign Management & Monitoring NS45 - From Fathers to Sons, Singapore Armed Forces
- 11. Editorial Planning Online Campaign Management & Monitoring Life Before Death, Lien Foundation
- 12. Copywriting & One-to-one Design services brand advice Features Below the Line Digital Experienced designers & writers that develop persuasive and actionable content Content Content Annual reports & Website design & Speed to market catalogues copywriting Posters / brochures / Social media sales kits activation & social In-house dedicated account manager directly managing your content needs Newsletters/ EDM media content generation / On site consultation to apprise on design Ambient Brand copywriting needs (ambient brand marketing) Marketing E Newsletters Signages, Murals / Starting from $3000/page walls
- 13. Photos Courtesy of MINDEF & Mandate Advertising Copywriting Services NS45 Commemorative Book, Launched by PM Lee Hsien Loong
- 14. Commercial Speed to Videography market Features Event Promotion Brand & content experts that deliver Videography Videos persuasive, impactful stories Conference, seminar Product & service Reliable coverage of & meeting video launches CEO/ministries interviews documentation Event summary / highlight video Event resources and speed to market Videography Corporate & Content From pre-production storyboarding, development & scripting to post-production. Instructional/ Training content marketing Videos and promotion Starting from $300/hr
- 15. Corporate Videography NS45 Appreciation Video
- 16. Commercial Speed to Photography market Features Corporate Event & VIP Diverse industry portfolio with Photography Photography dedicated support Products & services Product launches Turnkey service, from planning to post shoots production and speed-to-market delivery Press conferences Variety of Stock Seminars / images Content optimised for client’s needs for conferences web and full resolution Media planning & operation Digital proof of best pictures within 12 hours Starting from $300/hr
- 17. VVIP Event Photography State Function, Istana, Singapore
- 18. VVIP Event Photography Carrier UTC, Singapore
- 19. Multinational Seminar & Conference Coverage Asean Children’s Forum
- 20. Advertising & Maximise Media Planning brand value Features Media Fast turnover Advertising Planning Print, radio and TV Print, radio and TV Vast media coverage broadcast media broadcast media advertising planning and budgeting Communicative visuals Ask for quote
- 21. Journalism Fast coverage Services guaranteed Features VVIP Highly experienced team covering Employer / 49 CEO / Minister interviews Interviews Employee interviews CEO / Ministerial Validated portfolio of over 300 interviews, interviews client stories / testimonials For full spectrum of print-to-digital Client content generation Content optimised for client’s needs for Testimonials web and full resolution Interviews for web / Speed to market turnover print content Starting from $300/hr
- 22. Interviews & Testimonials On-site Interviews
- 23. Our Clients & Stakeholders A *STAR Lien Foundation National Parks Agri-Food & Veterinary Authority McGraw-Hill Companies Nautical Boating Pte Ltd Building & Construction Authority MA Consulting Pte Ltd Ngee Ann Polytechnic Brunei Narcotics Control Bureau Maritime Port Authority Urban Redevelopment Authority Carrier Media Development Authority Singapore People’s Association (United Technologies Corporation) Ministry of Social & Family Development Casino Regulatory Authority Ministry of Communications & Central Narcotics Bureau Information Central Provident Fund Board Ministry of Defence Republic Polytechnic Competition Commission of Ministry of Education Singapore Singapore Land Authority Ministry of Health Eagle Services Asia Pte Ltd (Subsidiary Singapore Philatelic Museum of Pratt & Whitney & SIA Engineering) Ministry of Home Affairs Singapore Police Force Health Promotion Board (HPB) Ministry of Law Singapore Polytechnic Hong Kong Police Force Ministry of National Development Singapore Science Centre Housing & Development Board Nanyang Polytechnic Singapore Sports Council Inland Revenue Authority of Singapore National Environment Authority Singapore Tourism Board Land Transport Authority National Heritage Board Standard & Poors
- 24. ? Frequently Asked Questions Products & Services Marketing Team for a fraction of the price? Does that mean that if you have 10 concurrent clients, we get only 10% of the time of the team? Our mission is clear, responsive, effective service from start to last mile delivery. No different stages of your campaigns. We make a pledge never to take in more accounts at the expense of what our teams can handle.
- 25. ? Products & Services Others claim to give great effects, visuals etc. You can, right? Certainly. But we’ll be frank. We’de rather focus a major effort on effective content, because we, in our polite opinion, strongly believe that if we go the major effects route, second.
- 26. ? Pricing For real? How do you offer such volume discounts? We admit, it’s a business risk we are taking. But we do our homework, that includes diversifying our service offerings; to maintaining quality control to clinch repeated long- term sales. We are reminded that when our clients are successful as a result of our services, you’ll spread word-of-mouth & are likely to engage us further. Take it as a long term investment horizon.
- 27. ? Background What’s your size? When you say a Marketing Team, exactly how many? management wise, you’re permanently assigned a Director / Account Manager + an marketing services, you’re minimally getting the equivalent of - a MarComms Planner/ Strategist; a content/editorial planner; a content developer; designer; media operator; copywriter; marketer. No discount on effort.
- 28. ? Background You’ve delivered services to Fortune 500 & public-private enterprises, now you serving SMEs. For real? solutions smack in the middle of our faces, & we’re asking - why not SMEs? To us, it’s win-win. We’re bringing validated, proven solutions across the food chain. A spade is a spade, if it works - it works, SME or not. We ICONians are not high-nosed snobs.
- 29. The Future In Brand Value Your Trusted Brand Partner of Choice Address: 237A Joo Chiat Road Email: [email protected] Singapore 427494 Website: www.iconmedia.com.sg Tel: (+65) 6344-4608 Fax: (+65) 6344-6810