ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f
- 1. Google Analytics Getting the most from it …
- 2. About me
- 3. What can you measure about your website? What can you measure about your website? Shout out some answers!
- 4. What business decisions can you make? It’s group work time!
- 5. Predict the future …
- 6. Predict the future …
- 7. Predict the future … Weekends
- 8. Guess when Doctor Who came back …
- 10. Website problems
- 11. Are they doing what you want?
- 12. Are they doing what you want?
- 13. How are you making money?
- 14. Did a change make a difference?
- 15. How do people find you?
- 16. Is your email working? http://cutroni.com/blog/2008/11/04/email-tracking-
- 17. Do you need a mobile site?
- 18. What’s happening RIGHT NOW?
- 19. How fast is your site?
- 20. Where are they going?
- 21. What are the most important pages on your site?
- 22. Custom variables = …? http://www.guava.co.uk/articles/using-custom-variables-google-analytics-why-and-how
- 23. Looking at Google Analytics
- 25. Explanations!
- 26. Profile
- 27. Dashboard
- 28. Customised …
- 29. Overview
- 30. Who are they?
- 31. Top search terms
- 32. Top referrers
- 33. The content menu
- 35. Top content
- 36. Top content by source
- 37. Multi touch
- 38. Customer journey
- 42. Can you think of any better ones?
- 43. How about … Branded intent Non-brand SEO Non-brand PPC Commercial vs informational Social
- 44. Alerts
- 45. Customise alerts