This IDC white paper, sponsored by eTranslate Inc. (www.etranslate.com), examines the worldwide expansion of the Internet and the resulting urgency of Web-site globalization in the new Internet 2.0 era. Part One: IDC addresses the shifts in global Web usage and quantifies the vast opportunities worldwide ecommerce offers on a regional basis. Part Two: based on more than a dozen in-depth telephone interviews with corporate Web executives and case studies, identifies the driving forces behind Web-site globalization and localization from the project manager’s perspective.