The film 'Identity Zero' is a family drama set in the 1800s about a lawyer, Frank, who falls from grace after losing a case and turning to alcoholism, only to face a moral dilemma when he is offered a chance at redemption. The movie explores themes of perseverance and the struggles of identity, featuring a cast including Tom Cruise and Amanda Seyfried. To promote the film, innovative marketing strategies such as plane banners and targeted advertisements will be utilized.