IEMA & Go Green South West Seminar: Sustrans Workplace Travel
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The document outlines steps to change workplace travel culture, including raising awareness, empowering employees, and taking action through various initiatives like bike breakfasts and travel planning. It highlights the benefits of increased physical activity, improved well-being, and reduced sick days from implementing these changes. Additionally, it discusses support packages for small and medium enterprises (SMEs) and the importance of sustainable mobility strategies in fostering a healthier work environment.
IEMA & Go Green South West Seminar: Sustrans Workplace Travel
- 1. Ian Barrett South West Regional Director Workplaces What are the simple steps to change your workplace travel culture?
- 2. Typical Workplace Activities On-line Challenges Route planning Cycle Training Travel advice Led rides Information stands Bike buddies Bike breakfast Led walks Dr Bike Facilities advice Mapping Awards Champions Travel action plans
- 3. Raising Awareness Empowerment Organisation and Policy Action Moving Forward Awareness to Action Model
- 5. Organisation and Policy • Audit and survey the physical environment • Audit the current travel policy of the organisation • Survey the existing travel habits of the employees • Identify areas for improvement and the scope for improvement • Identify champions
- 7. Raising Awareness • Report on the scope for improvement • Deliver a travel action plan to management • Hold information events and arrange individual travel advice sessions • Highlight local and national events • Communicate the benefits of active and sustainable travel to employees
- 8. Empowerment
- 9. Empowerment • Dr Bike sessions • Mapping sessions • Facilitating bike buddying • Bikeability training • Improving the infrastructure • Empower champions
- 10. Action
- 11. Action • Bike breakfasts • Cycle to work day • On-line Challenges • Encourage involvement and celebrate champions
- 12. Moving Forward
- 13. Moving Forward • Report on your impact • Leave an action plan for organisation to follow • Offer champions training to champions • Stay in contact
- 14. Five Stages of Behavioural Change
- 15. Targeting Different Stages Raising Awareness Empowerment Taking Action
- 16. Benefits of a range of workplace projects where results extrapolated to per 100 staff engaged in activities: •29% increase in activity to above NICE minimum activity threshold resulting in a potential 24 less sick days per 100 staff •61% improvement in reported wellbeing and self reported improvement in productivity •6 less cars per 100 staff Typical Benefits
- 17. Sustrans Workplace Project South East SME Project Promoting benefits of: • Videoconferencing • Smarter Working incl homeworking • Active travel/multi modal travel • Smarter driving • Low emissions/EVs • Pool cars/car sharing/car clubs
- 18. Customer Journey – Intensive engagement – up to 30 hours Initial phone call Project details emailed Champions identified Intensive -15+ hours support - Intensive package includes support identified in medium support package, but would include additional elements such as: - Advice on flexible working tools e.g. Skype, Dropbox, and Webex embedded into daily practice -Feasibility studies identified e.g. electric/standard pool bikes for staff, local bike based delivery service - Sustainable commuting and business travel practice embedded into staff induction procedures -Potential funding routes identified for infrastructure improvements e.g. electric charge points, cycle parking, shower facilities. - Development of a full Sustainable Mobility Strategy Recruitment of SME - Proactively recruited to programme by project officers - SME proactively inquired about support available through local business networks, online forums, advertising and marketing. Site visitInitial correspondence A follow-up phone call to book a site visit. - 9 and 15 month follow up call to maintain support and assess progress -Short evaluation survey completed at 15 months - Mini audit to assess Accreditation criteria has been met Follow-up Sustainable Mobility Strategy -Drafted in partnership with SME - Adopted by SME at end of intensive touch provision SME Criteria Checklist Travel Actively Database / Business Proforma / Workplace Travel Survey Meeting to establish what type of engagement would be of interest • Light touch • Medium • Intensive Signed Declaration & Follow-up Business Proforma
- 19. Travel Planning What needs to go into a workplace travel plan? • Current travel patterns / staff survey • Infrastructure – on site & off • Facilities • Local services • Information Provision • Policies • External factors
- 20. Access to Stations Swindon
- 21. Foyer Events • A good way to get a foot in the door • Having a Dr Bike session • Success with food (bacon sandwiches!) Our local Cycle Medic Network Rail and Research Councils UK employees enjoying some food
- 22. Bike to Work Day • 11,000 staff reached • Local TV coverage from the BBC • Radio coverage • Quick win with easy organisation Full bike racks at workplaces Excellent media coverage
- 23. Tea Trolley • Engaging people at their desks and breaking down barriers • Doubling engagement numbers vs. foyer events • Have a specific (seasonal or topical?) offer – e.g. Winterise your Bike pack Matt conducts some tea trolley PTP Talking to employees at Swindon Borough Council
- 24. Changing Travel Behaviour How do we engage staff in changing travel behaviour? Stages of behaviour change Motivational Interviewing • open questions on current & possible travel options • allow people to develop their own recommendations
- 25. Making It Fun: Travel Challenge
- 26. © Cog + Wheel Making It Fun: Unilever Promoting healthy travel options at Unilever: https://www.youtube.com/watch?v=V5V9XUXB s-M
- 29. Tips for Success • High level support • Travel plan – identifying barriers • Talking to people • Make it fun • Quick wins - information table, new starter info • Speak to Council about training & support e.g free bike stands, loans & grants
- 30. Want to know more? Check out the Sustrans website for workplace travel toolkits, case studies and project options • http://www.sustrans.org.uk/our-services/where- we-work/workplaces • http://www.sustrans.org.uk/wales/what-we- do/workplaces/smarter-journeys-work-toolkit • http://www.sustrans.org.uk/cycletowork/workpla ces-in-action/unilever