Impact of Social Media
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The document discusses the impact of social media, outlining its definition, types, and target audiences, while providing guidance on developing a social media strategy. It includes best practices for engaging users, measuring success, and advertising benefits, emphasizing the importance of understanding the audience and having clear, achievable goals. The document also stresses the need for a proactive approach in integrating social media into marketing efforts to improve brand awareness, loyalty, and overall organizational success.
Impact of Social Media
- 1. IMPACT OF SOCIAL MEDIA By Imoh Etuk
- 2. TODAY’S AGENDA Overview of Social Media Who’s on Social Media? Developing a Social Media Strategy Tips, Basics and Best Practices Measurement of Success Our Strategies/Targets Mission Costing/Resources Required Vision Call to Action
- 3. OVERVIEW: WHAT IS SOCIAL MEDIA? Social media refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics — just about anything you can name. Social media also allows easy sharing and distribution of existing content to others so that professional work or marketing information can be shared through networks.
- 4. TYPES OF SOCIAL MEDIA SERVICES Bookmarking Sites and Social News Sites (Google Bookmarks) Blogs and Microblogs (Twitter, LinkedIn) Social Networking Sites (Facebook, Google +) Shopping Sites (Amazon, Jumia and Konga) Multimedia Sharing (Youtube, Instagram)
- 5. WHO’S ON SOCIAL MEDIA? Organizations Individuals
- 6. DEVELOPING A STRATEGY 1. Define your audience 2. Adopt a point of view 3. Allocate resources
- 7. TIPS, BASICS AND BEST PRACTICES Make it easy and non-threatening for your audience to participate Write content that’s worth sharing Acknowledge and recognize your audience Integrate all of your marketing efforts Don't try to keep up with the Jones’ Be entertaining, informative, and most importantly, be genuine Be willing to share contents to reach large audience Conduct follow exercise with customers/clients on regular basis
- 8. Top best practices: 1. Do some Spring cleaning! 2. Beef up your information section. 3. Be active/share. 4. Follow industry influencers and companies/groups of interest. 5. Quality vs. Quantity 6. Invite your friends
- 9. Top best practices: 1. Who do you want to be? 2. Think SEO (Search Engine Optimization). 3. Be active/share. 4. Follow industry influencers and companies/groups of interest. 5. Aim to chat, not sell. 6. Follow people outside your circle
- 10. Top best practices; Create a brand persona/image to chat with users and build buzz Offer one-on-one help to inspire new uses for a product Offer discreet advice and service to high- value customers
- 11. Top best practices: Understanding your audience is the essential element to any marketing campaign After you discover your audience, tailor your brand to fit it. Share images that are appealing to your followers’ emotions. Tell engaging stories Repost/Share post
- 12. Top best practices: Find Your Niche Create Multiple Channels Use YouTube Analytics- this will enable you to know how your channel is doing, who is watching your videos and how they found them, audience participation and engagement level, and how much money you are making from your videos. Stay Consistent Customize the Channel Layout
- 13. Tips for all platforms: Have a consistent brand Engage people If it is posted & repost/share, it is public. A little self-promotion goes a long way, but must not too much. You don’t have to be everywhere Connect virtually. Bond locally. Maintain your organizational culture
- 14. BENEFITS OF ADVERTISING ON SOCIAL MEDIA Benefits of Advertising through Social Media include: Grow sales and your fan base/customers satisfaction Increase Brand Awareness - social media is used as a way to humanize your brand and showcase your company’s personality. Improve Brand Loyalty Build Brand Equity Humanize Your Brand Stay Top of Mind With Your Customers- with social media, you are able to stay in front of your audience, even when they aren’t in buying mode Establish Your Brand as an Authority & Thought Leader More Inbound Traffic Improved Search Engine Rankings Cost-Effective
- 15. MEASUREMENT OF SUCCESS How to measure success
- 16. HOW TO MEASURE SUCCESS Source: facebook page insights view 2018
- 20. METRICS FOR ALL SOCIAL MEDIA Source: https://www.bigcommerce.com/blog/social-media-advertising/
- 21. STRATEGIES/TARGETS For Facebook, you could come up with plan like “you will share photos that communicates clear information that depicts real knowledge of your products to customers/clients. You will do this by posting a photo of each product on daily basis that is; you will post one photo of a particular product on daily basis which will give you five (5) photos of products in a week. The target will be at least 50 likes, 10 comments, and 5 purchasing request from customers/clients”.
- 22. STRATEGIES/TARGETS CONT’D For Instagram, you could come up with something like this “ou will share photos that communicate your company culture and also pass in-depth information about your products to Customers/Clients. You will do this by posting three photos/5mins video of each of the product a week. The target for each is at least 30 likes and five comments.
- 23. STRATEGIES/TARGETS CONT’D For Twitter, you could also come up with plan like “you will be tweeting one photo of each product/brand on daily basis. The target is to have at least 50 retweets, 1000 likes and 50 comments followed by purchasing request.
- 24. STRATEGIES/TARGETS CONT’D For Youtube, you could plan to be making at least one video and upload same to your Youtube platform in a day. The target for this is at least 1000 views and 1000 comments in a week.
- 25. STRATEGIES/TARGETS CONT’D For Whatsapp, you need to strategically map the phone numbers of all the potential online customers/reseller outlets to your whatsapp handle. You need to be posting pictures of each product on daily basis and spread some tips believing to be impactful to your customers/clients on daily basis
- 26. TARGETS Prior to the strategies, auditing/assessing the current social media use and how it is working on weekly basis to know where to improve upon is necessary. This, can be be done by means of figuring out who is currently connecting with you via social media, and the social media sites the gives you the highest target of market return on investment, and compare your social media presence to our competitors.
- 27. MISSION Your mission should based on S.M.A.R.T Framework of specific, measurable, attainable, realistic, and time- bound. Specific: Your goal must focus on one clearly defined metric. Measurable: You will have a way to measure the content you publish against your metric. Attainable: Your goal must push you beyond the results, you will generate your contents toward the metric you have set. Realistic: In the same vein, you will keep your achievements in check with what you can reasonably complete with the resources that are (or will be) available to you. Time-bound: Your goal must have an end date upon which you will achieve the target you have set.
- 28. VISION Your vision should be that you want to see that, in 5 Years time, you are able to improve your level of marketing strategies and the company as a whole, and connect to all the people in both local and international markets in the World via social media.
- 29. CALL TO ACTION You must as a matter of urgency, get the ass off the ground by embracing/incorporating social media marketing strategies into your physical marketing system by doing the following; Publish contents that depicts what you do on your social media platforms on daily basis. Repost/share/retweet your posts/photos/videos. Invite your friends to like and share your contents. Strategically drive sales through WhatSapp one-on- one/group chats with friends and families. Make qualitative real life videos present it to the public via your Youtube Channel.