The document discusses tips and tricks for improving code quality, including issues to avoid like mutable state and premature abstraction. It recommends outside-in development, starting with acceptance tests and unit testing using test-driven development. The use of immutable objects is emphasized to avoid temporal coupling and make code more maintainable. Additional techniques include smell-driven development to detect code smells and refactor as needed. Tools like rubocop, reek and mutant are also mentioned.