Improving Findability through Site Search Analytics

May 13, 2009Download as KEY, PDF19 likes1,916 views

The document discusses site search analytics from both a bottom-up and top-down perspective. It describes analyzing search query data to understand common queries, failure rates, and metadata patterns. It also discusses defining search-related metrics and benchmarks to measure findability and performance from a top-down perspective. The key is putting both approaches together to understand what is being measured and why.

Improving Findability through Site Search Analytics

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Presented at EuroIA17, September 2017; World IA Day NYC, February 2017; Interact, October 2016 (London, UK); earlier versions in 2014 at UXPA Boston (Boston, MA, USA); in 2013 at Interaction S.A. (Recife, Brasil), Intuit (Mountain View, CA, USA), Designers + Geeks (New York, USA); in 2012 at UX Russia (Moscow, Russia), UX Hong Kong (Hong Kong, China), WebVisions NYC (New York, NY, USA); in 2011 at the IA Summit (Denver, CO, USA), UX-LX (Lisbon, Portugal), Love at First Website (Portland, OR, USA). This is something of a successor to my talk "Marrying Web Analytics and User Experience" (http://is.gd/vK34zS)

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