In-memory computing uses middleware software to store and process large amounts of data in RAM across clusters of computers in parallel, making it 5,000 times faster than traditional disk-based computing. This enhances speed for applications like real-time analytics of large datasets for businesses. As RAM prices drop, in-memory computing allows instant analysis of massive, real-time data and customized live sessions. It is well-suited for tasks like risk analysis where speed is critical and outperforms flash storage significantly. In-memory computing can transform businesses by enabling instant prediction, supply chain monitoring, quality analysis, and customized offers.