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Indian Culture
- 1. MITCON INSTITUTE OF MANAGEMENT, PUNE ASIF SHAUKAT SHAIKH ROLL NO: 1709 SUB: MEP
- 2. CONTENTS- • Introduction • National Symbols • Religions and Spirituality • Food • Festivals • Sculpture and Architecture • Painting • Clothing • Music and Dance • Sports • Agriculture • Importance of culture in business
- 3. • Culture means the ideas, customs, and social behaviour of a particular people or society. • Culture is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and dance. • India is a country with “unity in diversity”. • Indian culture is well known for its customs, religions, spiritual values, etc. • We are proud to be Indians.
- 4. • Namaskar is common Spoken greeting. • Salutation: Namaskaram/Vanakkam-Tamil Ram Ram- Marathi Assalamwalaikum- Urdu Satshriakal- Punjabi Namaste- Sanskrit Jay Shri Krishna- Gujarati Ami Aschi- Bengali
- 5. National Flag - Tricolour National Animal - Tiger National Bird - Peacock National Emblem - Sarnath Lion National Flower - Lotus
- 6. • India is Democratic and Secular country. • India is birth place of many religions. • Hinduism, Buddhism, Jainism, Sikhism, etc. • India is not only mother land, but also our Karma Bhumi, Tapo Bhumi and Punya Bhumi.
- 7. • There are many languages as India being the multi- religious society. • India has 22 officially recognized languages. • Marathi, Hindi, Urdu, Sanskrit, Telugu, Malayalam, Kannada, Bengali, Tamil, Punjabi and Gujarati.. • Hindi is a National language of India.
- 8. • A wide variety of regional and traditional cuisines native to India. • India is known for its love for food and spices. • Indian cuisine categories are Northern, Southern, Eastern, Western and etc. • Second largest producer of food after China.
- 9. • Arranged marriages have been the tradition in Indian Society. • They also demand dowry. • It has been outlawed by the Indian Government.
- 10. Independence Day, Republic Day, Gandhi Jayanti. Diwali, Holi, Makarsankranti. Mahashivratri, Dasshra, Ganesh Chaturthi, Janmashtami, Raksha-Bandhan, etc. Ramzan Eid, Bakri Eid, Eid-E-Milad Buddha Pornima, Losar, Ullambana, Hemis Gompa Christmas, Good Friday, Ester Day Lohri, Vaisakhi, Maghi, Teeyan
- 11. • Sculpture in India date back to the Indus Valley Civilization. • Where stone and bronze figures have been discovered. • Indian temples and forts carving are world famous.
- 12. • Indian painting has a very long tradition and history in Indian art. • The earliest Indian paintings were the rock paintings. • Cave paintings such as Ajantha, Ellora and Temple paintings. • These paintings testify to love of naturalism.
- 13. • Traditional clothing in India generally varies. • Different parts of the country have different styles of dressing. • For Men: Dhoti, Lungi, Sherwani, Pathani, Bandhgala, Kurta, Angarakha, and Pajama, etc. • Pants and shirts have been accepted as traditional Indian dress by the Government of India. • For Women: Sari, Salwar Kameez, Paithani, Churidaar, Anarkali suit, Ghagara Choli, etc.
- 14. • The music of India includes multiple varieties of religious. • Folk, Pop, Classical, Carnatic, Hindustani Music. • Classical Dance styles: Bharata Natyam, Kathak, Kathakali, Manipuri and Orissi. Each of these styles developed in a specific region of India.
- 15. • National Sport is Hockey. • Indigenous sports includes: Kabaddi and Kho-Kho. • Chess was invented in India. • Most popular sport is Cricket. • Indoor games: Playing cards, Snakes & Ladders, etc.
- 16. • India is one of the global leaders in the agriculture. • Agriculture plays a vital role in the Indian economy. • 70 % of the rural households depend on agriculture. • Indian economy as it contributes about 17% to the total GDP. • Second largest producer of Rice & Wheat in the world. • India is one of the greatest producer of cotton, sugarcane, peanuts, jute, tea, spices, pulses, etc.
- 17. • Mahatma Gandhi : Father of Nation • Shrinivasa Ramanujam : Great Indian Mathematician • C.V. Raman: 1930 Nobel Laureate in Physics • Har Gobind Khorana : 1968 Nobel Laureate in Medicine • Mother Teresa : 1979 Nobel Laureate in Peace
- 18. It affects on: • Consumer Behavior • Local Demand • Buying decisions • Brand Image • Culture influences managerial styles and management • Culture affects the nature of business negotiations.
- 19. • Knowledge of native culture is useful when dealing with home markets but is has little value when dealing in foreign markets. • Culture acts as a hidden entry barrier, but it can be overcome with cultural sensitivity, hard work & quality. • Managerial behavior is driven by his/her cultural knowledge.
- 20. India is not a nation, nor a country, it is a subcontinent of nationalities. -Mohammad Ali Jinnah