Indian Ice Cream Industry: Overview, Outlook and Opportunities
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This document analyzes the Indian ice cream industry, including current trends and future outlook. It finds that impulse ice creams make up 62% of the market currently. While per capita consumption is low in India compared to other countries, domestic freezer ownership is increasing. The industry is seeing intensifying competition from both international and domestic players. Future growth will depend on expanding into modern retail formats and addressing infrastructure challenges to facilitate greater rural distribution and volume.
Indian Ice Cream Industry: Overview, Outlook and Opportunities
- 1. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES 19TH SEPTEMBER 2014 JANAKI PADMANABHAN RESEARCH MANAGER
- 2. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES © Euromonitor International 2 About Euromonitor International
- 3. INDIA VS WORLD - A COMPARISON IMPULSE VS TAKE-HOME ICE CREAM COMPETITIVE LANDSCAPE - TRENDS THE FUTURE
- 4. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES Big potential – one scoop or two? 12 9 6 3 © Euromonitor International 4 0 Litres per capita Retail Volume :Litres of Ice Cream Per Capita 2013
- 5. INDIA VS WORLD - A COMPARISON IMPULSE VS TAKE-HOME ICE CREAM COMPETITIVE LANDSCAPE - TRENDS THE FUTURE
- 6. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES Impulse ice cream continues to be the biggest chunk © Euromonitor International 6 Retail value sales % split, 2013 62% 38% Impulse Ice Cream Take-Home Ice Cream
- 7. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES Impulse Ice Cream: Various growth drivers © Euromonitor International 7 Seasonality Impulse Ice Cream Rural v Urban Retail format Competitive pricing Low competition from substitutes
- 8. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES Domestic freezer ownership remains low 100 80 60 40 20 © Euromonitor International 8 26 86 97 99 0 India China Brazil Russia % of households Possession of Refrigerator,2013
- 9. INDIA VS WORLD - A COMPARISON IMPULSE VS TAKE-HOME ICE CREAM COMPETITIVE LANDSCAPE - TRENDS THE FUTURE
- 10. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES Premium ice creams makes way into Indian households © Euromonitor International 10 Baskin- Robbins & Häagen- Dazs HUL GCMMF HUL- Hindustan Unilever Ltd GCMMF –Gujarat Co-Operative Milk Marketing Federation Ltd
- 11. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES © Euromonitor International 11 Regional players expanding into ice cream fast food Vadilal Industries GCMMF Hastsun Agro Karnataka Milk Federation GCMMF –Gujarat Co-Operative Milk Marketing Federation Ltd
- 12. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES Competition is Intensifying International Players Domestic Players © Euromonitor International 12 Mövenpick Gelato Vinto MiniMelts Natural Havmore Fresh & Naturelle's Many regional players as well !
- 13. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES Diverse strategies to remain competitive © Euromonitor International 13 • Value for money • Expansion to other regions • NPD focussed on Children • Expansion into North India • Premiumised Ice Cream • Celebrity endorsement • Pan India presence • Plans to triple production GCMMF HUL Mother Dairy Vadilal Industries HUL- Hindustan Unilever Ltd GCMMF –Gujarat Co-Operative Milk Marketing Federation Ltd
- 14. INDIA VS WORLD - A COMPARISON IMPULSE VS TAKE-HOME ICE CREAM COMPETITIVE LANDSCAPE - TRENDS THE FUTURE
- 15. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES © Euromonitor International 15 Future Demographics is the key Young adult Middle aged, high income group Older population for H&W ice cream
- 16. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES Modern retail supports demand 24% 20% 16% 12% 8% 4% © Euromonitor International 16 Number of retail outlets, Growth 2013-2018 6% 21% 1% 9% 0% India - Outlets India- Retail Sales Modern Grocery Retailers Traditional Grocery Retailers
- 17. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES © Euromonitor International 17 Shortage of cold storage Power shortage Infrastructure Challenges continue to set roadblocks
- 18. INDIAN ICE CREAM INDUSTRY: OVERVIEW, OUTLOOK AND OPPORTUNITIES © Euromonitor International 18 Ice Cream in India Rural India Infrastructure Distribution Volume Urban India Awareness Affordable Luxury Value Modify strategy to facilitate growth
- 19. THANK YOU FOR LISTENING Janaki Padmanabhan | Research Manager [email protected] All data are sourced by Euromonitor International unless otherwise stated. All value and volume figures are for retail sales, unless otherwise stated. All market size data are in current value terms and USD data in fixed 2013 exchange rates, unless otherwise stated.