Influencer Marketing - from an ACTUAL influencer

1. Working With Influencers @JaydeLovell As described by an *actual* influencer

4. TYPES OF ‘INFLUENCER MARKETING’ • Celebrity (think Brad Pitt commercial) • Advocate (public, fans) • Social Influencer < That’s what this presentation is referring to when we say ‘influencer’

9. INFLUENCER #WINS

15. https://www.youtube.com/watch?v=qPcxxeZPhvM

18. CASE STUDY 03. LORD & TAYLOR

20. WHY IT WORKED • PERSONALIZED OMNIPRESENCE • WELL-PLANNED • B-TIER INFLUENCERS

22. https://www.youtube.com/watch?v=eX6gZkaHmmY

23. WHY IT WORKED • WHAT DO YOU THINK??

27. https://www.youtube.com/watch?v=9VPoyc3aB3A

28. FAIL #2 SCOTT DISICK

30. WHY IT FLOPPED • WHAT DO YOU THINK??

32. WHICH INFLUENCER TO USE? • KLOUT • PEER INDEX (longer time, less platforms) • KRED • SOCIAL MENTION / SPROUT SOCIAL • EDGERANK CHECKER • TWITALYZER

33. Jayde Lovell YouTube.com/ScIQ @jaydelovell

Influencer Marketing - from an ACTUAL influencer

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