Influencer marketing (in the Netherlands) 2021
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The document discusses influencer marketing trends in 2021, emphasizing the importance of brand awareness, relationship-building, and authentic engagement through various influencer categories based on follower count. It highlights the significance of metrics like talk rate for assessing influencer effectiveness and strategies for researching target audiences on platforms like Instagram. Additionally, it notes the growing popularity of TikTok and Instagram stories as preferred channels for influencer marketing.
Influencer marketing (in the Netherlands) 2021
- 1. INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL One Swipe, Youāre Out!
- 2. KIRSTEN JASSIES SOCIAL MEDIA TRENDS Instagram & Vlog trainer justK.nl slideshare.net/justkirsten #BIERFLUENCERšŗ #WROTEBOOKSš #SELFIEQUEENšø @KIRSTENJASSIES @INSTAPROOFNL
- 3. . One Swipe, youāre Out! INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL
- 4. Influencers DE SIMPELE AANNAME INFLUENCERMARKETING @KIRSTENJASSIES @INSTAPROOFNL
- 5. Why influencer marketing? ā¢Brand awareness ā¢Building a (longterm) relationship with followers ā¢The real connection and conversation ā¢Contentcreation ā¢Traffic to your website and increase SEO INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL
- 6. Youtube channel: Legends of Gaming A solid Format with influencers Goal: increase brand perception of KPN (telecom company) amongst young men Results: > 64 million views (2 seasons) > community of 400k followers > brand preference and consideration doubled INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL
- 7. You and your own employees, Lifecasters, Youtubers, Instagrammers, athletes, muscicians, models etc INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL
- 8. NANO INFLUENCER 0 - 5.000 followers Small accounts with a clear goal, passion or expertise
- 9. MICRO INFLUENCER 5.000 - 25.000 followers Jorg + working for Deloitte
- 10. MACRO INFLUENCER 25.000 - 100.000 VOLGERS Rachel +interieur merken
- 11. MEGA INFLUENCER > 100.000 followers Dylan + bank
- 12. INTERNATIONAL INFLUENCER > 5 million followers Negin + Cluse watches
- 14. Foutje, bedankt
- 16. ALGORITHM: INTERACTIONS! INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL
- 17. No more likes ā¦ The talkrate (and the content of the comments) is the most important metric to decide on the realness and the influence of an influencer. Is this influencer capable of starting and maintiaining a conversation around your brand topic? TALKRATE of a post = number of comments divided by the number of followers X1 00. Aim > 1%
- 18. Instagram & Influencers INFLUENCERMARKETING @KIRSTENJASSIES @INSTAPROOFNL
- 19. Who do you want to reach on Instagram? And which people do you want to talk to? What kind of behavior do these people display: who or what do they follow, do they post content themselves, what does their profile say? āØ Research fromāØ > Your own followers, your existing target groupāØ > the magnifying glass, discover your potential followersāØ > Hashtags, keywords that your target group usesāØ > Location tags, places where your target group comes From here you can get to know their needs, wishes and challenges that you can answer with your content HOW TO RESEARCH YOUR influencers and their TARGET AUDIENCE on Instagram @INSTAPROOFNL @KIRSTENJASSIES
- 21. Whoās RELEVANT and Whoās NOT? FASHION INFLUENCER FOLLOWERS NUMBER OF PHOTOāS LIKE RATE TALKRATE Negin Mirsalehi 5.1 mln 32 4% 0,03% Chantal Janzen 1 mln 30 6% 0,09% Monica Geuze 1 mln 6 12% 0,05% Anna Nooshin 838.000 28 10% 0,1% Queen of jetlags 712.000 18 6% 0,07% Famke Louise 809.000 13 11% 0,15% https://phlanx.com/engagement-calculator
- 22. BRON: INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL
- 24. MARKETING: HASHTAGS using andāCLAIMingā CATEGORIES HASHTAGS products, serives, product categories, location, branches, colors, materials, people, surrounding, action (doing what) TOOLS Websta.me Iconosquare Hastagig APPS Tagomatic Hash tags CLAIMED #Foods4Thought @wholefoods #TheFrankEffect @Frank_body #vtwonenbijmijthuis @vtwonen
- 25. Why use Tools for Influencer Marketing? ā¢ Discover influencers based on search terms ā¢ Relation management influencers ā¢ Monitor influencers/campaigns/hashtags ā¢ Measure worth of campaigns and cooperations (ROI) INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL
- 26. Researching & working together with influencers > DIY >BUREAUS / MANAGEMENT For big influencers, most of them use monitoring & tracking tools >TOOLS & APPS Research, monitor influencers, some have influencers in their database to matchen companies and/or projects Adfactor SocialRblz Femmefab Influencers hub iameye Blogbrains Bloggers and brands Social1nfluencers RTL MCN Hulc LINK pizza Join Connect+S Influentials network DEPT Agency We are First TIM IMA 3sixtyfive Tinker-street (int) Seen Connect (int) Collabor8 Influenster Traackr Tapinfluence (int)
- 27. TOOL example: JOIN.MARKETING INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL
- 28. TREND: INSTAGRAM is the preferred channel for influencer marketing (34%) Instagram Stories are most popular (reels & Tiktok are growing fast!) INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL
- 30. āAfter years of puzzling over Gen Zās love of Youtube stars and livestreamers, the over-30 set isnāt just starting to understand the appeal of these platforms. Suddenly, weāre relying on them to stay sane.ā Livestreams INFLUENCERMARKETING @KIRSTENJASSIES @INSTAPROOFNL Uit TIME magazine April 2020
- 31. And you, what kind of influencer are you? slideshare.net/justkirsten INFLUENCERMARKETING 2021 @KIRSTENJASSIES @INSTAPROOFNL