Innovation day 2012 1. zane smilga - verhaert - 'innovate your innovation!'

Editor's Notes

• #2: innovate your innovation to keep the business growing In recession companies focus more on organizational, business model innovation In high economy growth time on technologies – industry level innovation
• #6: He is an inventor.. He invented and left the product for another company bring to the market and manage the business model around it DEKA had a business model around inventing . He could continuously develop revolutionary products and quit after inventing Segway was his first big love, he wanted to bring to market himself… AutoSyringe, Inc. (infusion devices: wearable infusion pump, wearable infusion pump for diabetics and others); sold that company to Baxter International Corporation
• #7: The invention gained attention even before it was unveiled in December 2001, spurred by leaked quotes from a book proposal that ran on the Inside.com news site. The proposal quoted Apple Inc. Chief Executive Officer Steve Jobs saying people will design cities around the invention and venture capitalist John Doerr comparing its significance to the World Wide Web. Development budget: 100 m USD Challenges: Pricy (6,000 USD +) Legal restrictions (NewYork) 2003: recalled all 6,000 of its transporters after a safety report found operators risk falling as batteries ran out. 2006: recalled 23,500 of its scooters because they could suddenly reverse, causing the rider to fall http://www.bloomberg.com/news/2010-09-27/segway-company-owner-heselden-dies-in-u-k-after-driving-segway-off-cliff.html Expectations were too high. The Segway was described as the future of transport. As an innovation it was said to be on a par with the PC or the internet. Inevitably it could not live up to this level of hype. PR exposure is generally useful but this time it was overdone. It was a product not a solution. The product works well but it lacked a support context. Where can you park it? How do you charge it? Do you use it on roads or sidewalks? Our cities are designed for pedestrians or speedy vehicles and this was neither so it had no proper infrastructure to support it. No clear need or target market. Who was the target market? Who really needed this? It was an appealing novelty but there was no compelling need for anyone to buy it – and it was very expensive. It was an invention rather than an innovation. The Segway was patented and kept under wraps until its launch. There was no user feedback or iteration in the process. Its inventors were then surprised when people criticised or ridiculed the design for being ‘dorky’ rather than cool. Regulation. The Segway fell foul of regulation in many countries where it was banned from sidewalks and roads because it did not fit any existing categories. This is a problem for a truly revolutionary product – but it was not properly anticipated.
• #10: http://innovatorium.wordpress.com/category/model/ Describing with examples different kind of innovaitons
• #12: Meaningful Marketing is all about context. Hitting consumers when it matters, promoting product value (for purchase) by adding experience value immediately (for free)
• #15: The Economist cites that 20% of all output from 3D printers is currently producing final products rather than prototypes. And it is expected that by 2020 that number will rise to more than 50%.
• #16: The department store’s test of the svelte virtual employee, whose talking is prompted by sensors in the ceiling when people approach her, is among an array of high-tech initiatives that retailers are starting to embrace to help cut costs and pump up business. N.C.-based Marketing Ad Group, which began promoting the product last summer and has leased about 70 greeters. "You might have to pay someone $10 an hour to be a greeter, while this costs just $2 to $3" an hour based on the monthly leasing cost. Macy's Magic Fitting Room features a large-scale mirror with multi-touch technology that interacts with a multi-touch tablet and lets customers browse, shop and "try-on" the latest must-have items virtually, with the magic of style at the user's fingertips. Flip through the hottest tops, dresses, bottoms and coats from some of Macy's top designers and once complete you can send the whole experience to your Facebook page, SMS, or email, and shop all the looks in the store itself. Customers have a digital photo taken by a camera attached to the mirror to register their position and body orientation before trying on virtual apparel that is projected onto their image. In total, they’ve installed more than 1,000 bots at a dozen warehouses and are growing quickly. By the end of this year, they expect single locations to have systems with 1,000 of the machines. Dreamed up and executed by old M.I.T. buddies, these teams of retail robots presage an automated future in which multiagent robotic systems put computer science theories into practice. http://www.wired.com/wiredscience/2009/01/retailrobots/ So-called smart carts are another way to pitch customized deals to shoppers at or before the point of purchase. Customers can create a shopping list on the Web while they're at home, then load it up on a screen in their shopping cart while at the store. •Faster, more efficient shopping. Concierge tells shoppers where to find items, and describes complementary and alternative products, recipes, brand comparisons, product details, and a lot more. •An enjoyable shopping experience. Consumers find what they need without wasting time searching store aisles. As well, scanning products with Concierge means there are no more line-ups when their shopping is done. the retailer and advertisers gather shopping intelligence that lets them deliver targeted ads and promotions that mean more effective inventory management, higher sales, and increased profits. http://www.mercatustechnologies.com/solutions/
• #17: Meaningful Marketing is all about context. Hitting consumers when it matters, promoting product value (for purchase) by adding experience value immediately (for free)
• #18: it is not monolithic; consider the diversity of it; make the understanding of it practical for all units of the company (not only marketing); the number of customers you need depends on complexity of the product, diversity of market, product use, and the sophistication of customers; collect the insights: what are the needs? how the needs can be satisfied? what are the priorities?
• #19: http://www.packserv.com.au/AboutUs.aspx
• #20: Meaningful Marketing is all about context. Hitting consumers when it matters, promoting product value (for purchase) by adding experience value immediately (for free)
• #21: Substitute competition – computer + skype
• #22: Dyson suffered from economic recession – cutting costs in salaries, R&D; planning to have new applications with his motor technology in automotive, aerospace Cooper offers these “seven ingredients of a unique, superior product with real value for the customer”: Meets customers’ needs better than competitive products. Is a better-quality product than competitors’ (however the customer defines quality). Has unique benefits and features for the customer. Solves customers’ problems with competitive products. Reduces the customer’s total in-use costs (better value-in-use). Has highly visible benefits for users. Is innovative or novel — the first of its kind on the market.
• #23: Meaningful Marketing is all about context. Hitting consumers when it matters, promoting product value (for purchase) by adding experience value immediately (for free)
• #27: http://www.fiercetelecom.com/story/week-research-outsourcing-gains-popularity-quad-play-competitive-driver-fra/2011-01-14 Outsourcing rises: Telecommunications service providers are increasingly turning to outsourcing as a solution to ever-increasing operating costs, a study from Infonetics Research finds. By the end of 2010, service providers had outsourced $53.5 billion worth of networking tasks to equipment vendors, 8 percent more than they outsourced in 2009. "With major outsourcing deals looming, Ericsson, Nokia Siemens Networks, Alcatel-Lucent, and Huawei may end up running three-quarters of the networks on this planet," notes Stéphane Téral, Infonetics Research's principal analyst for mobile and FMC infrastructure. News release.
• #28: Meaningful Marketing is all about context. Hitting consumers when it matters, promoting product value (for purchase) by adding experience value immediately (for free)