Innovation versus bureaucracy
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The document discusses the conflict between innovation and bureaucracy in organizations, emphasizing that smaller companies tend to be more innovative due to fewer structural constraints. It presents solutions for enhancing innovation, including streamlining organizational structures and promoting a flexible mindset among employees. The document also highlights the importance of adapting to changing consumer demographics and prioritizing customer experience for future business success.
Innovation versus bureaucracy
- 1. INNOVATION VERSUS BUREAUCRACY Spytrac & Hail Ijeoma Mary Chukwu
- 2. TOC Overview Understanding the problems The Solution The future market
- 3. Overview All too often persons, units and departments in organizations are strangled by management layers, bureaucracy and HR processes, that kills the innovations these persons, units are suppose to create. This is because innovations strives in small groups of people, units and persons largely free from structure, rules and too much management. This is what makes smaller companies a much more power engines for innovations than bigger companies with structures and a lot of bureaucracy. Organization that can’t innovate sagnates.
- 4. Understanding the problems Bureaucracy ❏ Structure ( Now System) ❏ Processes and Procedures ❏ Rules ❏ Human interference ❏ Predictability ❏ Rigid Innovation ❏ Futuristics (Outside Order) ❏ Global/ foreign methodologies, trends and norms ❏ Empowering ❏ Quick fix and Spontaneous ❏ Disruptive ❏ Flexible
- 5. The Solution AUSTIN OKERE’S COWPEA MODEL FOR ANALYSING THE FUTURE OF WORK CUSTODIANS ANCHOR S OF THE COMPANY ENABLERS FLOAT BETWEEN COMPANIES ❏ Uphold the traditions of the company ❏ Work for a Salary ❏ Allegiancy to the firm ❏ Structured ❏ Prefer Value base payment ❏ Stay for a short time ❏ May work for multiple companies ❏ Agile ❏ Disruptive A balance between both in a company’s growth journey is very essential to its growth and innovative potential. Which ever grows faster determines the future of Work.
- 6. The Solution (cont) Innovative team management Here are three steps science-based organizations can take to make their innovative groups more effective. ❏ Streamline the org chart in innovation areas, persons, units or groups. ❏ Liberate innovation persons, units or group from routine corporate practices. ❏ Increase pay and performance bonuses for innovative persons, units or group.
- 7. The Solution (cont) Corporate Mind Set Frame ❏ Withhold NO. Rigid organizations say NO quickly and YES slowly. But, innovation requires YES. The next time someone offers a new idea, say, “Tell me more.” ❏ Provide time. New ideas are like newborns, feeble and dependent. Quick decisions almost always kill innovations. Ask, “What happens if this works?” ❏ Systematize conversations. In the next meeting, everyone defends the new idea, regardless of their personal opinion. Ask, “How could this work?” ❏ Develop a series of innovation questions. How will customers be served? Who could take this idea to the next level? ❏ Create a system for filtering and prioritizing ideas. ❏ Kill or take a next step. Innovation collapses on itself without next steps. After giving it some time to grow legs, take ideas to the next step or toss them. (https://leadershipfreak.blog/2014/01/09/six-ways-to-innovate-in-rigid-organizations)
- 8. The future Market In July, 2016 Webcouper published a research for the insurance industry, were sales would be driven by a new demography of consumers:
- 9. The changing customer base calls for an urgent need to innovate our systems and processes and empower our team for the future market.
- 10. WHAT DOES THIS MEAN? THE DIGITAL CONSUMER ❑ Has increasing high expectations set by market leading brands. ❑ Is more informed than ever. ❑ Trust his/her peers more than advertising. ❑ Has a myriad of choices. ❑ Has a voice via social media. THE CONSUMER REQUIREMENT ❑ Creation of newer business module to meet individual needs. ❑ A service based outcome and not on product and services. ❑ The need of trust in partners. ❑ Request for transparency. THE DIGITAL ORGANIZATION ❑ Use insight to understand customer needs and deliver better customer outcome. ❑ Has detailed insight in how its products and services are consumed. ❑ Is confident with disruptive digital technologies (Telematics). ❑ Continually innovates, understands and exploits the potential of new business models that is driven on data based services.
- 11. What is most important today as we look into the future of or customers journey? How important is customer satisfaction in today's business.? Customer Experience is the most important factor in today’s business, and leveraging on the most effective approach to keep customers satisfied should be top priority to all organizations. A flexible and scalable structure should be adopted at all time, giving room for the organization and team to die to its old ways, and adopting new ways of “doing and being”, will make any company the company of the future.
- 12. Thank you! Ijeoma Mary Chukwu, CEO. SPYTRAC & HAIL