InnoVitae B2B Social Selling 6X
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The document outlines a B2B lead generation system that employs social media to generate 10 to 30 online meetings monthly, targeting business owners, sales and marketing professionals, and service providers. It details a structured approach to establish authority, build a prospect database, and engage potential customers through curated content and systematic messaging strategies. Additionally, it highlights the significance of social selling in modern marketing, backed by case studies demonstrating significant ROI.
InnoVitae B2B Social Selling 6X
- 1. A Hands-Off B2B Lead Generation System Using Social Media To Produce 10 to 30+ Online Meetings Each Month Like Clockwork For Your Business B2B 6X Social Selling System Version 1 Has Been Successfully Employed By 100’s of B2B Companies Around the World During The Past 4 Years.
- 2. Overview 1. Foundation 2. Authority Leadership Platform 3. Prospecting & Database Building 4. Messaging & Engagement Machine 5. Case Studies 6. ROI + Customer Acquisition Cost (C.A.C.) Overview 7. Next Steps B2B 6X Social Selling System
- 3. Business Owners Sales & Marketing Entrepreneurs Service Providers Who Is This For?
- 4. Get In Front Of More Prospects Generate More Leads Get More Clients Get More Referral Partners Get More Traffic To Your Blog This Is For You To…
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- 6. How We Create A Lead Generation System Which..
- 7. Establishes You As The Respected & Sought After Authority In Your Market Place. *And Increases Your Value To Your Organization Immensely.
- 8. Brings “Perfect Prospects” Right To Your Doorstep.
- 9. Produces The Best Methods For Closing These High-Value Perfect Prospects (On Autopilot).* *Jamie Shanks; “Social Selling Mastery” Author
- 10. Why Should You Care About B2B Social Selling???
- 11. 57% of the buyer’s journey takes place before a sales professional is involved. – Corporate Executive Board (CEB) 2015 Pre-Sales = Marketing Team Did You Know?
- 12. 75% of business-to-business (B2B) buyers use social media to research vendors. – International Data Corporation(IDC) 2014 Did You Know?
- 13. “74% Of Buyers Choose The Sales Team That Was The First To Provide Value & Insight Within Their Buying Journey.” -Forrester Research - 2014 Did You Know?
- 14. There are now on average, 5.4 decision-makers, champions, and influencers, all part of the buying decision . – Corporate Executive board (CEB) 2014 Did You Know?
- 15. 92% of buyers (5,000 surveyed) want to deal with the sales professional who is the thought- leader in their industry. – LinkedIn 2014 Did You Know?
- 16. Forrester Research suggests that 1,000,000 sales roles will be wiped out by 2020.
- 17. If you are not executing a social selling program in 2016, you’re late to the party.
- 18. “2016 to 2020 will be about crossing the chasm for many technology-focused companies.” -LinkedIn, SalesConnect 2015
- 19. Who Am I And Why Should You Listen To Me?
- 20. Successful 7&8 Figure Startup Entrepreneur Technology & Software Developer Systems Optimization Expert Developed Technology & Processes to Optimize the New Power Grid System & Financial Markets Developed Technologies & Processes to Optimize B2B Social Selling – “B2B SS4X Marketing System” Joe Conroy’s Bio Joe Conroy Click Here To Visit LinkedIn Profile
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- 23. Source: Kissmetrics; “7 Advanced Linkedin Strategies for B2B Marketing”
- 24. 4+ Platforms – B2B SS6X B2B Social Media Platforms Website & Email Platforms
- 25. Create Your Perfect Prospect Profile1 Determine Where Your Perfect Prospects Hang Out1 Determine What Your Perfect Prospects Care About1 Creating Your Top-Of-Mind Campaign Social Media Profile(s) Optimization – USP Determine Your Market Opportunity, ROI, and Customer Acquisition Cost (CA.C.)2 Step #1 – We Build Your Foundation 1-We Have 3 Surveys You Complete Which Provide Us This Information. 2-Please See Slides 38 41 For More Details.
- 26. Step #1a – We Find Your 5.4 Decision Makers & Influencers Your Perfect Prospect – “Buyer” “The average B2B decision- making group includes 5.4 buyers.” CEB Global October 2014
- 27. Identify The Content Types and Sources Your Perfect Prospect Reads Convert Sources to RSS Feeds/Feedly Configure Sources to Publish on Social Media Sites Setup Publishing Hub & API’s (Buffer) Setup Embeddable CTA (Snip.Ly) Identify Web Assets (e.g. Whitepapers) To Embed Setup First A/B Split Test Campaign Step #1b – We Your Setup Curated Content Sources My Team and I Complete This Work.
- 28. Find Everyone On Linkedin Based On Perfect Prospect and Market Analysis Results Process Each Name Through SS6X DAQ System* Gather All Relative Data – Name, Company, Industry, Title, Email, etc. Identify Twitter, Facebook, Google Plus Account Names Gather Minimum of 1,500 “Perfect Prospect” Records Step #1c – SS6X Data Acquisition *Proprietary system developed by InnoVitae; Joe’s parent company.
- 29. Connect Social Media Accounts Find Identified Perfect Prospects On Each Account From Data Acquisition Configure Settings For Liking, Sharing, Retweeting, Favoriting, Mentioning, Etc.* Test All Accounts and Tasks Step #1d – SS6X Technology Integration Proprietary system developed by InnoVitae; Joe’s parent company.
- 30. Profile Optimization (Title, Summary, etc.) Choosing Your Linkedin Group Name Create Your Linkedin Group Create Your LI Welcome Group Messages Publish Seed Your LI Group With New Members* You Now Become John Smith, Founder of The ___________ Leadership Foundation Group on Linkedin Step #2 – Your Authority Leadership Platforms - Linkedin *From the Perfect Prospect Data Acquisition Process.
- 31. Profile Optimization (Bio, Bkgd.,Links, Pinned Tweet) Configuring + Optimizing Hashtags Configure Social Interactions and Trigger Events (Liking, Following, Mentioning, etc.) Configure Direct Messaging Sequence(s) Configure Twitter Prospect Lists Step #2a – Your Authority Leadership Platforms - Twitter My Team and I Complete This Work.
- 32. Import Perfect Prospects From Data Acquisition Process Integrate Curated Content System Integrate Website Content Step #2d – Your Authority Leadership Platforms – Email Marketing My Team and I Complete This Work.
- 33. CNN/ Newspaper Format 8 Sections Integrated With Social Media Accounts (Linkedin, + Twitter + Google Plus) Advanced Social Media & Content Curation Technology 25 Feed Sources Content Updated Daily Step #2d – Your Authority Leadership Platforms – Website My Team and I Complete This Work.
- 34. Click Here
- 35. Profile Optimization (Bio, Bkgd.,Links) Configuring + Optimizing Hashtags Configure /Identify Communities To Join Configure Social Interactions and Trigger Events (Liking, Following, Sharing, etc.) Configure Direct Messaging Step #2b – Your Authority Leadership Platforms – Google Plus My Team and I Complete This Work.
- 36. Profile, Design & Branding Optimization Choosing Your Facebook Group Name – Same As Linkedin Group Name Inviting Members To Join Integration With Content Marketing Systems Step #2c – Your Authority Leadership Platforms – Facebook
- 37. Initial Database Build InnoVitae Data Acquisition Systems (IDAS) – LI Group+ 1st Degree Connections 500 to 1,000 Linkedin Group Members Based on Perfect Prospect & Influencer Profile Send Invites To Become 1st Degree Connection (80% Success Rate) 400 to 800, 1st Degree Connections Step #3 – Prospecting & Database Building
- 38. Ongoing Growth & Management 100 to 400 Monthly Linkedin Group Invites via IDAS Linkedin Profile Trigger Event Responses Twitter, Google, Facebook Leads Email Lead & Website Leads Step #3 – Prospecting & Database Building
- 39. New 1st Degree Connections Linkedin Group Membership Growth Linkedin Engagement Process Twitter Engagement Process G+ Engagement Process Facebook Engagement Process Email Marketing Program Step #3 – Prospecting & Database Building My Team and I Complete This Work.
- 40. And…We have 30 Other Linkedin “Trigger Events” Where Our Team Will Respond To Your Perfect Prospects.
- 41. 4 Platform Messaging Campaign Strategy Linked-In, Twitter, Email, & Google Plus Multi-Platform, Multi-Touch “PP” Receives A Message Every 17 to 24 Days. 19 Messaging Scripts All Resource – Benefit Focused Campaign Tracking Step #4 – SS6X Messaging Machine Don’t Forget This Does Not Include Social Engagement Actions – e.g. “Likes”
- 42. Step #4 – SS6X Messaging Machine
- 43. Step #4 – SS6X Messaging Machine
- 44. Step #4 – SS6X Messaging Machine
- 45. 19 Messaging Templates One Personalized Message Sent Out Every 17 to 24 Days Curated Content With Expert Commentary 4th Message Requests Phone Call If No Call On 4th Message, System Starts 2nd Messaging Loop Step #4a – Linkedin Profile Messaging My Team and I Complete This Work.
- 46. Here Is One Of The 17 Script Templates.
- 47. Send 1 Message / Week to Group Summary Report of Top Content and Engagement Other Expert Commentary On Industry Message Includes Calls-To-Action (Download Whitepaper, Complete a Discovery Call, etc.) Step #4b – Linkedin Group Messaging My Team and I Complete This Work.
- 48. Send 1 Message / 2-Weeks to Prospects (Non LI Group+ LI 1st Degree Perfect Prospects) Summary Report of Top Content and Engagement Other Expert Commentary On Industry Website Topic Summary Additional Source Use Gmail Mail Merge & Personalize (Not Autoresponder) Step #4c – Email Messaging My Team and I Complete This Work.
- 49. Highlighting the Most Popular Insights They Are Interested In. Your Email Is Sent Weekly To Your Email List Including Non-1st Degree Connections Up To Thousands Of Additional Prospects We Have Our Own Email Servers Everything Is Hands-Off For You All Emails Are TCPA Compliant
- 50. Send 1 Message / 2-Weeks to Followers Messaging Segmented By “Lists” Call-To-Action: Setup a Phone Call, or Become a 1st Degree Connection on Linkedin Step #4d – Twitter Messaging My Team and I Complete This Work.
- 51. Twitter Reframe – The Account Has Been Setup / Optimized, And Has Been Promoting Similar “Prospect Loving” Content As LinkedIn .
- 52. Snip.Ly – Embed-Able CTA For Curated Content (White Paper, Download, etc.) All Linkedin Updates, Tweets,& Posts to Google Plus & Facebook Will Utilize the CTA Able to Split Test Monitor & Track All Aspects Step #5 – Embedded Call-To- Actions My Team and I Complete This Work.
- 53. CTA Insert.. We Produce Content Insights For You With Embedded Calls-To-Action On High Authority Sites Like CMO.Com
- 54. Twitter Reframe – The Account Has Been Setup / Optimized, And Has Been Promoting Similar “Prospect Loving” Content As LinkedIn .
- 55. And Remember, Each Piece Of Content (“Buyer Insights”) Has An Embedded Call-To-Action. C.T.A. Analytics
- 56. Average Transaction Value: $ 35 Million Geography: United States IPP*: Family Office Owner Sites Employed: Linkedin, Linkedin Group, Twitter, & Email Marketing Sales Lead Cycle: 6 to 12 Months B2B SS4X ROI: 9,960% B2B SS6X Case Study Industry – Oil & Gas Investments (Financial) *IPP – Ideal Prospect Profile
- 57. Average Transaction Value: $ 1,700 Geography: United States IPP: Human Resource Manager Sites Employed: Linkedin, Twitter, & Email Marketing Sales Lead Cycle: 1 to 3 Months B2B SS4X ROI: 483% B2B SS6X Case Study Industry – Background Screening; Human Resources *IPP – Ideal Prospect Profile
- 58. Average Transaction Value: $ 25,400 Geography: United States IPP: IT Director, CIO, VP Technology, CTO Sites Employed: Linkedin, Twitter, Google Plus, & Email Marketing Sales Lead Cycle: 4 to 6 Months B2B SS4X ROI: 1,186% B2B SS6X Case Study Industry – Technology; Software As A Service (SaaS) *IPP – Ideal Prospect Profile
- 59. Average Transaction Value: $ 6,400 Geography: United States IPP: Doctors, Nursing Director, Head of Radiology Sites Employed: Linkedin, Twitter, & Email Marketing Sales Lead Cycle: 1 to 3 Months B2B SS4X ROI: 623% B2B SS6X Case Study Industry – Healthcare; Medical Supplies *PPP – Ideal Prospect Profile
- 60. Average Transaction Value: $ 9,600 Geography: United States IPP: COO, HR Director Sites Employed: Linkedin, Twitter, & Email Marketing Sales Lead Cycle: 1 to 3 Months B2B SS4X ROI: 857% B2B SS6X Case Study Industry – Education; Corporate Learning & Development; Training *PPP – Ideal Prospect Profile
- 61. 4+ Platforms – B2B SS4X B2B Social Media Platforms Website & Email Platforms
- 62. #1 – Increased Exposure Probability #2 – Increased Viral Probability # 3- Increased Mindshare Probability 4+ Platforms – Benefits
- 63. “The More Exposure a Buyer Has to You Over Time, The More Crystalized Their Vision of Your Value Becomes.” -Jamie Shanks- “Social Selling Mastery”
- 64. We Have Developed An ROI & Customer Acquisition Cost (C.A.C.) Analyzer.
- 65. Here Are Your Survey Results And Link To It.
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- 71. Everything You Have Just Been Presented Occurs Daily At Scale For; 400 1,500 3,000+ Perfect Prospects
- 72. You Click On The “Click Here To Apply” Button On The Next Page.
- 73. Go Below Right Now And Click To Apply
- 74. If Your Application Is Approved, You Will Be Scheduled With Joe Conroy For The 1on 1 Strategy Session.
- 75. Successful 7&8 Figure Startup Entrepreneur Technology & Software Developer Systems Optimization Expert Developed Technology & Processes to Optimize the New Power Grid System & Financial Markets Developed Technologies & Processes to Optimize B2B Social Selling – “B2B SS4X Marketing System” Joe Conroy’s Bio Joe Conroy Click Here To Visit LinkedIn Profile
- 76. Special Update: - 200% ROI Guarantee - InnoVitae Will Provide A 200% ROI Guarantee For Its B2B SS4X Social Selling System After 1 Year Or 2x Sales Lead Cycle; Which Ever Is Greater.
- 77. Go Below Right Now And Click To Apply