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Instructional design 101 - webinar slides
Principal Consultant
Dr Robin Petterd
Director of Sprout Labs
LearnD helps organisations cut
through inefficiency and
complexity by architecting a
learning & knowledge
ecosystem that is business
focused, customer centric and
cost effective.
Our platforms allow your
team to rapidly design,
develop, deliver and
measure digital learning
across your organisation.
• What does an instructional designer do?
• Introduction to basic frameworks and theories
• The instructional design process
• Hints and tips about visual design and media
• Trends in digital learning authoring tools
We will discuss …
What do you think makes a great learning experience?
Your thoughts …
Meet Geoff. He’s an
instructional designer
in an insurance
company and we are
going to follow his day.
Instructional design
is not about
“content”
It’s about designing
activities that help
people learn
Focus on what
people need to do
Learning is a process
What does an instructional designer do?
Design learning activities
Design
explanations in
text and media
Plan the sequence
of learning
activities
Design job aids
and performance
supports
Design learning
and performance
measurements
Build learning
experiences Produce and edit
media
Design visual
communication
Design the
interface for
learning
experiences
A great instructional designer:
Focuses on measuring
performance
Focuses on
business
outcomes
Is a story teller
Designs
performance
measurements
Designs
interactive
experiences not
resources
Communicates
visually
Is a systems thinker
Behaviourism Cognitivism Constructivism
Learning is only the
acquisition of a
behaviour. The
learning process is
focused on developing
automatic responses
based on rewards.
Learning is a mental
process. Learning
happens by developing
thought processes.
Learning is different
for everyone. Learning
is a guided process of
knowledge
construction.
In reality learning is often a combination of all three.
The three most common learning theories
9:00 Analysis meeting with risk manager about new module.
10:00 Working on storyboard for the new compliance modules
1:00 Work on the visual design and build in Storyline for the module on
working in virtual teams
4:00 Review of the build working for design team needs to completed
by COB.
Geoff’s day
Sometimes it
feels like all I do
is ask questions.
Often my role is to
”be the learner”
and ask the dumb
questions
ADDIE model – project stages
Analysis Design
Implementation Development
Evaluation
Action mapping – Cathy Moore
DO
Activities
Job aids
Job aids
Business outcomes
Learners
Business
problem
Context
What sort of questions do you think Geoff should be
asking?
Your thoughts …
Can we look at this
from a performance
support viewpoint?
Performance support
1. Learning for
the first time
2. Learning More 3. Applying
what you've
learned
4. When things
go wrong
5. When things
change
What could be
some examples?
The 5 moments of need – Bob Mosher
Now I need to get back to
writing the storyboard.
This project is great, I don’t
have to be a superhuman
and do everything.
It’s three things
Writing the activities
Writing explanations and
making decisions on media
e.g. images
Writing instructions to
learners
Storyboards are the outcome
of the learning design process.
What does he mean by writing a
storyboard?
Design
approach
Storyboards
Iterative
development
Final product
This is a style of
development that is
focused on developing
small chunks of the
experience
These can be
learning
design maps
Instructional designer Developer
AGES
Attention,
Generation,
Emotion, and
Spacing
David Rock, Maite J Balda, Lila
Davachi, Paul McGinniss, Josh Davis
With this project we
are using a scenario
approach.
Storytelling is a
powerful way to
inspire change
and to design
authentic learning
Sprout Labs scenario design approach
1. Establish an authentic work context
Context analysis questions
What is happening?
Who is involved?
Where?
When?
Feelings, relationships?
Leads to decisions about
• Use of a visual metaphor e.g. Is interface
organised around a place, room or document
• Characters
• Look, feel and tone of the writing
Often done at the beginning and then the
framework keeps on being used.
2. Identify decisions learners need to make in
the job role
Performance analysis questions
What are the available options?
What are consequences of each?
What is the preferred option?
Why is it preferred?
What are the barriers to correct performance?
Leads to decisions about
• Core activities to be addressed
Sequencing – spiral
Performing
The simplest
task to get started
Starting to do that task in full
Back to the AGES model. What are some types of activities that
mean an employee can “Generate their own understanding”?
Now the virtual
team module.
Where I have to be a
superhuman. I’m
just not a great
visual designer.
A few tools really save Geoff
time
Working with a
desktop authoring
systems makes it so
hard to work with
other people.
Next up, this review
that needs to done
by COB.
Elearning development
is collaborative
Cloud authoring system support
collaboration
• Increasing collaboration
• Faster and increased agility
• The review processes are
easier
Instructional design 101 - webinar slides
Responsive design
approaches are
now a given
Instructional design 101 - webinar slides
Learning experience authoring
Old world New world
PowerPoint based – slide based More like a website – page based
Needs to be delivered via a LMS Content platform you can deliver from
Desktop based Cloud based - collaborative
Examples
• Storyline
• Captivate
Examples
• Glasshouse
• Adapt
Often easier to get started with.
One great thing
about cloud
authoring systems is
that templates and
themes are already
there.
http://getglasshouse.com
Dr Robin Petterd
M: +61 419 101 928
E: robin@sproutlabs.com.au

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Instructional design 101 - webinar slides

  • 2. Principal Consultant Dr Robin Petterd Director of Sprout Labs
  • 3. LearnD helps organisations cut through inefficiency and complexity by architecting a learning & knowledge ecosystem that is business focused, customer centric and cost effective. Our platforms allow your team to rapidly design, develop, deliver and measure digital learning across your organisation.
  • 4. • What does an instructional designer do? • Introduction to basic frameworks and theories • The instructional design process • Hints and tips about visual design and media • Trends in digital learning authoring tools We will discuss …
  • 5. What do you think makes a great learning experience? Your thoughts …
  • 6. Meet Geoff. He’s an instructional designer in an insurance company and we are going to follow his day.
  • 7. Instructional design is not about “content” It’s about designing activities that help people learn Focus on what people need to do Learning is a process
  • 8. What does an instructional designer do? Design learning activities Design explanations in text and media Plan the sequence of learning activities Design job aids and performance supports Design learning and performance measurements Build learning experiences Produce and edit media Design visual communication Design the interface for learning experiences
  • 9. A great instructional designer: Focuses on measuring performance Focuses on business outcomes Is a story teller Designs performance measurements Designs interactive experiences not resources Communicates visually Is a systems thinker
  • 10. Behaviourism Cognitivism Constructivism Learning is only the acquisition of a behaviour. The learning process is focused on developing automatic responses based on rewards. Learning is a mental process. Learning happens by developing thought processes. Learning is different for everyone. Learning is a guided process of knowledge construction. In reality learning is often a combination of all three. The three most common learning theories
  • 11. 9:00 Analysis meeting with risk manager about new module. 10:00 Working on storyboard for the new compliance modules 1:00 Work on the visual design and build in Storyline for the module on working in virtual teams 4:00 Review of the build working for design team needs to completed by COB. Geoff’s day
  • 12. Sometimes it feels like all I do is ask questions.
  • 13. Often my role is to ”be the learner” and ask the dumb questions
  • 14. ADDIE model – project stages Analysis Design Implementation Development Evaluation
  • 15. Action mapping – Cathy Moore DO Activities Job aids Job aids Business outcomes
  • 17. What sort of questions do you think Geoff should be asking? Your thoughts …
  • 18. Can we look at this from a performance support viewpoint?
  • 19. Performance support 1. Learning for the first time 2. Learning More 3. Applying what you've learned 4. When things go wrong 5. When things change What could be some examples? The 5 moments of need – Bob Mosher
  • 20. Now I need to get back to writing the storyboard. This project is great, I don’t have to be a superhuman and do everything.
  • 21. It’s three things Writing the activities Writing explanations and making decisions on media e.g. images Writing instructions to learners Storyboards are the outcome of the learning design process. What does he mean by writing a storyboard?
  • 22. Design approach Storyboards Iterative development Final product This is a style of development that is focused on developing small chunks of the experience These can be learning design maps Instructional designer Developer
  • 23. AGES Attention, Generation, Emotion, and Spacing David Rock, Maite J Balda, Lila Davachi, Paul McGinniss, Josh Davis
  • 24. With this project we are using a scenario approach.
  • 25. Storytelling is a powerful way to inspire change and to design authentic learning
  • 26. Sprout Labs scenario design approach 1. Establish an authentic work context Context analysis questions What is happening? Who is involved? Where? When? Feelings, relationships? Leads to decisions about • Use of a visual metaphor e.g. Is interface organised around a place, room or document • Characters • Look, feel and tone of the writing Often done at the beginning and then the framework keeps on being used. 2. Identify decisions learners need to make in the job role Performance analysis questions What are the available options? What are consequences of each? What is the preferred option? Why is it preferred? What are the barriers to correct performance? Leads to decisions about • Core activities to be addressed
  • 27. Sequencing – spiral Performing The simplest task to get started Starting to do that task in full
  • 28. Back to the AGES model. What are some types of activities that mean an employee can “Generate their own understanding”?
  • 29. Now the virtual team module. Where I have to be a superhuman. I’m just not a great visual designer.
  • 30. A few tools really save Geoff time
  • 31. Working with a desktop authoring systems makes it so hard to work with other people.
  • 32. Next up, this review that needs to done by COB.
  • 34. Cloud authoring system support collaboration
  • 35. • Increasing collaboration • Faster and increased agility • The review processes are easier
  • 39. Learning experience authoring Old world New world PowerPoint based – slide based More like a website – page based Needs to be delivered via a LMS Content platform you can deliver from Desktop based Cloud based - collaborative Examples • Storyline • Captivate Examples • Glasshouse • Adapt Often easier to get started with.
  • 40. One great thing about cloud authoring systems is that templates and themes are already there.