INTERFACE, by apidays - How APIs are making innovation exponential by Shailesh Nalawadi, Sendbird

Aug 7, 20210 likes91 views

INTERFACE, by apidays 2021 - It’s APIs all the way down June 30, July 1 & 2, 2021 How APIs are making innovation exponential Shailesh Nalawadi, Head of Product at Sendbird

The API Economy
API Days Global Event
June, 2021
© 2021 Sendbird, Inc
01
The API Economy
How APIs are making innovation exponential

© 2021 Sendbird, Inc
Agenda
Why APIs?
How companies are innovating with APIs
Sendbird and our mission
2
3
1
The API Economy 02

01
Sendbird &
our mission
© 2021 Sendbird, Inc
The API Economy 03

© 2021 Sendbird, Inc
The API Economy 04 © 2021 Sendbird, Inc
Sendbird is the leading user
engagement platform
150
Monthly Chat Users
2.5
Messages (Month)
230
Full-time Employees
Raised to-date
120
Engineers Building
70
Global Employees
$220
m b
m+ k
Our Investors

© 2021 Sendbird, Inc
The API Economy 05
We didn’t set out to build chat

© 2021 Sendbird, Inc
The API Economy 06
Chat became our side hustle
$50/m
First customer

© 2021 Sendbird, Inc
The API Economy 07
Today we’re the #1 chat API
150M+
5 years later - Users

© 2021 Sendbird, Inc
The API Economy 08
We live in a world
powered by digital
conversations

© 2021 Sendbird, Inc
Turns out building chat is really hard
The API Economy 09
Rapid innovation in user
experience
Quality & performance across
platforms
Deploy & operate reliably at scale

© 2021 Sendbird, Inc
The API Economy 010
Chat has evolved from a product to feature to API

02
© 2021 Sendbird, Inc
The API Economy 011
Why APIs?

© 2021 Sendbird, Inc
The API Economy 012
All technologies are becoming
services over an API
Search Location Emails Bank Transactions
Identity Payments Translation SMS

© 2021 Sendbird, Inc
Hard and messy
The API Economy 013 © 2021 Sendbird, Inc
01
to build it right
Everybody
has it
It’s so common
End users take it for granted
just work
It should
typically not the
focus of the
business itself
It’s important but
02
03
04
05

© 2021 Sendbird, Inc
The API Economy 014
Entrepreneurs can now assemble experience
rather than build them
Matching users

Power social relationship Build social engagement
& retention
Facilitate transactions
© 2021 Sendbird, Inc
Entrepreneurs can now assemble experiences
rather than build them from scratch
The API Economy 015

© 2021 Sendbird, Inc
The API Economy 016
APIs de-risk your investment to focus on your core

© 2021 Sendbird, Inc
The API Economy 017
This will exponentially
increase
innovation

03
© 2021 Sendbird, Inc
The API Economy 018
Companies
innovating
with APIs

© 2021 Sendbird, Inc
The API Economy 019
Reddit connects millions
of users in real time
Reddit partnered with Sendbird to offer its users - private messaging
and subreddit group chats for up to groups of 1,000 members. Chat
increased 30-day user retention in Reddit more than any other single
feature.

© 2021 Sendbird, Inc
The API Economy 020
Paytm is building
the social payments
platform for India
Paytm has converted its app from a digital wallet to a social P2P
payments community. Paytm scaled from zero to tens of millions
of MAU in less than a year

© 2021 Sendbird, Inc
The API Economy 021
Accolade improves
patient responsiveness
“Getting in-app messaging right is key for us to provide better patient
engagement and continual care. With Sendbird’s developer-friendly
chat API and SDKs we were quickly able to build a responsive and
reliable messaging experience that our users love.”
Hiren Bhavsar Director Product Management, Accolade

© 2021 Sendbird, Inc
The API Economy 022
Carousell increases
transaction velocity
With Sendbird, Carousell has significantly increased transaction
velocity and reduced the risk of disintermediation for its marketplace.

© 2021 Sendbird, Inc
The API Economy 023
Hinge connects daters
over chat, voice, and
video in a remote world
Hinge uses Sendbird Chat and Sendbird Calls to power 1:1 chat,
voice and video interactions between users on the Hinge dating app.
“From an engineering perspective, Sendbird was the gold standard
for all the capabilities we evaluated.”
Jason Pearson Android Developer, Hinge

Payments
On-demand
Community
Marketplaces
Sendbird is helping mobile leaders
across industries
© 2021 Sendbird, Inc
The API Economy 024
Digital Healthcare

© 2021 Sendbird, Inc
The API Economy 025
Thank you!

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