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 Business Model: High-Performance Backend-as-a-Service 
 4 years of research & development 
 Funded since March 2014 
 Open beta is near 
Baqend in 30 Seconds 
High-Performance 
Website/App for End-User 
Develops with 
pay-per-use 
Dev
Team 
Felix Gessert, M.Sc. Computer Science, CEO 
Ph.D. student(researchin cloudcomputinganddistributeddatabases) 
Database consulting, web-anddatabasedevelopment 
Florian Bücklers, M.Sc. Computer Science 
Backend andfrontendtechnologies 
Freelanceweb-anddatabasedevelopment 
Hannes Kuhlmann, M.Sc. Computer Science 
SEO-und securityexpert 
Freelanceweb-andsoftwaredevelopment 
Malte Lauenroth, B.A. Business Administration 
Financeandmarketingspecialist 
Financemanagement 
Michael Schaarschmidt, Graduate studentComputer Science 
Database reserachanddevelopment 
Database developmentandAlgotrading
State of the art 
Backend-Devs 
Develop and 
maintain web app 
Fronted-Devs Administration
High page load times 
Backend-Devs 
Develop and 
maintain web app 
Fronted-Devs Administration End User 
State of the art 
In average 
90 requests per 
page load (2014)
High page load times 
Backend-Devs 
Develop and 
maintain web app 
Fronted-Devs Administration End User 
Latency: market advantage 
An additional 1s in time to start 
rendering increases the bounce rate 
by 65%. 
Study by Yottaa 
KPIs: 
Time to Start Render 
Time to Display 
Bounce Rate 
Conversions
High page load times 
Backend-Devs 
Develop and 
maintain web app 
Fronted-Devs Administration End User 
Latency: market advantage 
100ms additional load time causes 
revenue to drop by 1%. 
Study by Amazon 
KPIs: 
Time to Start Render 
Time to Display 
Bounce Rate 
Conversions
High page load times 
Backend-Devs 
Develop and 
maintain web app 
Fronted-Devs Administration End User 
Latency: market advantage 
If search results take 500ms more to 
load, traffic decreases by 20%. 
Study by Google 
KPIs: 
Time to Start Render 
Time to Display 
Bounce Rate 
Conversions
High page load times 
Backend-Devs 
Develop and 
maintain web app 
Fronted-Devs Administration End User 
Latency: market advantage 
30-50% of all requests that take 
longer that 4s get aborted. 
Studie von Akamai 
KPIs: 
Time to Start Render 
Time to Display 
Bounce Rate 
Conversions
Customers gotoa competitor‘swebsiteifitloads250msfaster.
App-Devs 
Our Approach 
Low page load time 
Develop and 
maintain web app 
Administration End User
Technichal underpinnings 
Internet 
Seoxy 
Desktop 
Mobile 
Tablet 
Multi-plattform 
through unified 
REST API 
Low latency 
through coherent 
web caching 
Search 
Engine 
Optimization 
Automated 
Polyglot 
Persistence 
SLAs & Auto-scaling 
Asset 
Caching 
Access Control, 
Encryption 
DDOS Protection 
& Monitoring 
Bloomfilter- 
Bounded 
Staleness 
Distributed, 
optimisitic 
transactions
Competitors 
Amazon Web Services 
Heroku 
Parse 
Meteor 
Baqend 
Easeofuse 
Caching Infrastructure 
Scalability 
Transactions 
SLAs
Intro to Baqend
Baqendwill enterOpen Beta, soon. 
Next 
Step1: 
ModuleforHeroku 
andAmazon Marketplace 
Step2: 
BaqendSoftware 
andsupport 
Step3: 
Independent Cloud- 
Service 
Early availability 
Enterprise 
deployments 
General-purpose 
full-featureduse

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Intro to Baqend

  • 1.  Business Model: High-Performance Backend-as-a-Service  4 years of research & development  Funded since March 2014  Open beta is near Baqend in 30 Seconds High-Performance Website/App for End-User Develops with pay-per-use Dev
  • 2. Team Felix Gessert, M.Sc. Computer Science, CEO Ph.D. student(researchin cloudcomputinganddistributeddatabases) Database consulting, web-anddatabasedevelopment Florian Bücklers, M.Sc. Computer Science Backend andfrontendtechnologies Freelanceweb-anddatabasedevelopment Hannes Kuhlmann, M.Sc. Computer Science SEO-und securityexpert Freelanceweb-andsoftwaredevelopment Malte Lauenroth, B.A. Business Administration Financeandmarketingspecialist Financemanagement Michael Schaarschmidt, Graduate studentComputer Science Database reserachanddevelopment Database developmentandAlgotrading
  • 3. State of the art Backend-Devs Develop and maintain web app Fronted-Devs Administration
  • 4. High page load times Backend-Devs Develop and maintain web app Fronted-Devs Administration End User State of the art In average 90 requests per page load (2014)
  • 5. High page load times Backend-Devs Develop and maintain web app Fronted-Devs Administration End User Latency: market advantage An additional 1s in time to start rendering increases the bounce rate by 65%. Study by Yottaa KPIs: Time to Start Render Time to Display Bounce Rate Conversions
  • 6. High page load times Backend-Devs Develop and maintain web app Fronted-Devs Administration End User Latency: market advantage 100ms additional load time causes revenue to drop by 1%. Study by Amazon KPIs: Time to Start Render Time to Display Bounce Rate Conversions
  • 7. High page load times Backend-Devs Develop and maintain web app Fronted-Devs Administration End User Latency: market advantage If search results take 500ms more to load, traffic decreases by 20%. Study by Google KPIs: Time to Start Render Time to Display Bounce Rate Conversions
  • 8. High page load times Backend-Devs Develop and maintain web app Fronted-Devs Administration End User Latency: market advantage 30-50% of all requests that take longer that 4s get aborted. Studie von Akamai KPIs: Time to Start Render Time to Display Bounce Rate Conversions
  • 10. App-Devs Our Approach Low page load time Develop and maintain web app Administration End User
  • 11. Technichal underpinnings Internet Seoxy Desktop Mobile Tablet Multi-plattform through unified REST API Low latency through coherent web caching Search Engine Optimization Automated Polyglot Persistence SLAs & Auto-scaling Asset Caching Access Control, Encryption DDOS Protection & Monitoring Bloomfilter- Bounded Staleness Distributed, optimisitic transactions
  • 12. Competitors Amazon Web Services Heroku Parse Meteor Baqend Easeofuse Caching Infrastructure Scalability Transactions SLAs
  • 14. Baqendwill enterOpen Beta, soon. Next Step1: ModuleforHeroku andAmazon Marketplace Step2: BaqendSoftware andsupport Step3: Independent Cloud- Service Early availability Enterprise deployments General-purpose full-featureduse