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Intro to Social Media, (Update)
- 1. Northland ConnectionWebsite Review and Agency Capabilities
- 2. About Atlas AdvertisingAtlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients:State of OhioIndy PartnershipCity of San FranciscoGreater Phoenix Economic Council Greater Omaha Economic Development Partnership
- 3. Cool stuff to do/downloadJoin us for future “Compete Smarter” webinars:Follow us on Twitter: www.twitter.com/AtlasAdRead more at our Blog, “Latitude”: http://blog.atlas-advertising.com
- 4. Outline Why Social Media is importantOverview of Social Media toolsSocial Media and Economic DevelopmentSocial Media and Business Recruitment Self Directed Training: Using LinkedIn for Business Recruitment Building profilesBuilding your networkWorking your networkSelf directed assignmentWrap up
- 5. What is Social Media?
- 6. Social Media Definition, provided by social mediaAt its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Source: Wikipedia
- 7. Why is all of this happening? Our email inboxes are overcrowded
- 8. We don’t trust the media like we used to. Instead, we trust people who we perceive not to have an agenda.
- 9. We are all voyeurs at heart
- 10. We miss our high school friends?Why all of this seems so simple…
- 11. Why Social Media is important
- 12. Growth of Social Media (Pew Internet & American Life)
- 13. Interactive Advertising Predictions (Forrester)
- 14. Overview of Social Media Tools
- 15. Overview of Web 2.0 and communication types“Push”
- 16. Email
- 17. Websites
- 18. Blogs
- 19. Direct mail
- 20. You Tube
- 21. Podcasts
- 22. “Pull”
- 23. RSS
- 24. I-Tunes
- 25. “Connect”
- 26. Facebook
- 27. LinkedIn
- 28. ForumsAbout LinkedIn“A professional network of trusted contacts.” 42 Million plus users worldwide, in 170 industries and 200 countries
- 29. Execs in of the Fortune 500
- 30. 60% of incomes over $93,000
- 31. Segments:
- 32. Executives: 28%
- 35. Exploring options: 20%
- 36. People with incomes of $200K + were seven times more likely to have 150 plus connections than lower income users. Key Features of LinkedInYour profile
- 37. Your Contacts
- 38. Your Connections
- 39. Status updates
- 40. Groups
- 41. InMail Feature
- 42. Applications
- 43. Advertising
- 44. Mobile AccessFinding people using Google/ LinkedIn
- 45. About Facebook“Facebook helps you connect and share with the people in your life.”
- 46. More than 300 million active users, 150 million once a day
- 47. More than two-thirds of Facebook users are outside of college
- 48. Average user has 120 friends on the site
- 49. More than 900 million photos uploaded to the site each month
- 50. More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
- 51. About 70% of Facebook users are outside the United States Key Features of FacebookYour Profile
- 52. Your Friends
- 53. Status Updates
- 54. Inbox
- 55. Applications
- 56. Advertising
- 57. Mobile AccessAbout Twitter“Twitter is a service for friends, family, and co–workers to communicate and stay connected by answering one simple question: What are you doing?”
- 58. Usage up 1300% in last 12 months20TwitterYour profile
- 59. Who you follow
- 60. Who follows you
- 62. Social Media and Economic Development
- 63. What new media advancements have you seen that you think are valuable to your profession? Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.
- 64. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook.
- 65. How frequently do you use each? 72 % use some form of Social Media at least weekly.
- 66. Social Media tactics for recruitment Build each BDR’s LinkedIn network of past deals, site selectors and local brokers, and prospectsBuild industry-specific networks of prospects and past deals according to each BDR’s industry focusSeed those relationships with the following content regularlySlide share presentations of new dataVirtual familiarization toursOther events
- 67. Social Media tactics for retention and investor relationsSame LinkedIn tactics as for recruitmentAdd a Twitter feed and consider industry-specific Twitter feeds, as well as organizational updates, that can augment monthly or quarterly emailFocus on posting current, relevant information along with a link to a story or downloadDesignate a marketing representative to post 2-3 times daily Set an edgy, “insider” tone with your posts.
- 68. Social Media tactics for workforce recruitment Use Facebook as the primary tool, supported by a blogRemove the organizationalbrand in favor of a community personaPost about:Networking opportunitiesYP eventsJob opportunitiesHot spots around townNew developments Stay away from:Latest economic dataOrganizational announcements about your org
- 69. Social Media for Business Recruitment
- 70. Who is the audience, and what are they looking for?Site selection professionalsCorporate real estate execsCEO’s Media Other
- 71. What Industries are Most Actively Expanding or Relocating Today?
- 72. What Events are Spurring Expansion or Relocation Today?
- 73. What are the Top Five Decision Making Criteria for your Clients in Selecting a Location Today?
- 74. What Was the Most Important Thing an Economic Development Organization Did For You in 2008?
- 75. What Advice Can You Give EDO’s today? Stick To The BasicsED is about Networking, Get Out Of Your OfficeDo Something OutrageousBe prepared with all the factsFocus On RetentionBe experts in your targeted industries
- 76. How Important are each of the Following as Sources of Information when Learning about a Community?Scored on a 5 point scale.
- 77. When in the relationship building cycle should you use Social Media? Stay in front of businesses with slide share, Twitter feeds Being in their network, having a blog Maintaining a blog, website, wikis of business info Coordination with local partners through Twitter Giving others in the company the ability to learn about the community through blogs, groups, etc
- 78. Self Directed Training: Using LinkedIn for Business Recruitment
- 79. Building profilesEducation and expertiseClients you have worked withFull contact information Link/address to Twitter pageLink to organizational websiteSlideshare “Slidespace” Membership groups (groups joined)Upcoming and past eventsUpcoming sales trips (as events)
- 80. Building your contact list and your connectionsInventory contacts associated with past dealsInventory industry specific contactsAs a team, set territoriesImport lists into OutlookImport contacts from Outlook into Linked InWrite a personalized invitation – keep it simple. Send invitations to those you know well en masseWork your 1st degree connections to gain introductions to others on your list
- 81. Working your networkStatus updatesJoining GroupsSlide share of new contentPosting news in GroupsHosting and joining events
- 82. Self Directed Assignment Set a goal for network size and coverageInventory and categorize your contactsImport into outlook, then LinkedInSet a goal for growing your networkSend out one mass invitationWork key connections to grow your network. Next: Working the network
- 83. Wrap upSocial media extends the reach and influence of you and your organization. Because social media is evolving, you can use it now and get great results. It will not be this way for long. By cutting through the confusion on focusing on the right tactics, you can save time. Unlike traditional marketing, your agency or marketing staff can’t do this for you.
- 84. Join the conversation!Join our LinkedIn Group: Next Gen Economic Development Marketers(Once you sign up, you will need to be approved)Then, click the link on the presentation, in Discussions.We look forward to having you!
- 85. Contact AtlasContact information:2601 Blake Street, Suite 301Denver, CO 80205Contact: Ben Wrightt: 303.292.3300 x [email protected] Profile| LinkedIn Group | Twitter| Blog| Slidespace