Davia Dunne created print and video advertisements for Persil as part of a school project. She conducted research online about Persil and how to use it. With her group, she planned the advertisements, creating storyboards. They assigned roles for filming, with Davia as camera operator. For the print ads, Davia created six advertisements focusing on dirty children. The video ad used Davia's niece to appeal to audiences and portray Persil as a family brand. Filming took place at a laundrette and editing was needed to shorten it to 30 seconds. Group attendance issues slowed progress.