introduction to AWs

Overview
of
Amazon
Web
Services

By Professional Guru

Amazon
Web
Services
Overview

2

Introduction

Managing
the
unique
and
groundbreaking
changes
in
both
technology
and
business
over
the
past
decade
has
created
an

ongoing
IT
infrastructure
challenge
for
many
senior
technology
executives.
Indeed,
over
the
past
10
years,
the
typical

business
application
architecture
has
evolved
first
from
a
desktop-‐centric
installation,
eventually
to
client/server

solutions,
and
now
most
prominently
to
loosely
coupled
web
services
and
service-‐oriented
architectures
(SOA).

Each
of

these
evolutionary
steps
has
built
upon
the
previous
while
adding
new
challenges,
dimensions,
and
opportunities
for
IT

organizations
and
their
business
partners.

Recently,
virtualization
has
become
a
prevalent
and
widely
accepted
way
to
reduce
operating
costs
and
increase
the

reliability
of
enterprise
IT.

In
addition,
concepts
such
as
grid
computing
make
possible
a
whole
new
class
of
analytics,

data
crunching,
and
business
intelligence
tasks
that
were
previously
cost-‐
and
time-‐prohibitive.

Along
with
these

technology
changes
there
have
also
been
fundamental
changes
in
how
markets
work,
with
the
speed
of
innovation
and

product
introductions
increasing
at
an
unprecedented
rate.
Taken
alongside
the
wide
acceptance
of
Software
as
a

Service
(SaaS)
offerings,
all
of
these
concepts
have
inspired
the
latest
turn
in
the
IT
infrastructure
challenge:
cloud

computing.

Amazon
Web
Services
(AWS)
provides
a
flexible,
cost-‐effective,
scalable,
and
easy
to
use
cloud
computing
platform
for

businesses
of
all
sizes.

What
is
“Cloud
Computing”?

Cloud
computing
has
become
one
of
the
most
discussed
IT
paradigms
of
recent
years.
It
builds
on
many
of
the
advances

in
the
IT
industry
over
the
past
decade
and
presents
significant
opportunities
for
businesses
to
shorten
time
to
market

and
reduce
costs
by
consuming
shared
computing
and
storage
resources
rather
than
building,
operating,
and
improving

infrastructure
on
their
own.

The
speed
of
change
in
markets
creates
significant
pressure
on
the
enterprise
IT

infrastructure
to
adapt
and
deliver.
As
defined
by
Gartner1
,
“Cloud
computing
is
a
style
of
computing
where
scalable
and

elastic
IT-‐enabled
capabilities
are
delivered
as
a
service
to
external
customers
using
Internet
technologies.”

Put
simply,
in
much
the
same
way
that
national
electric
grids
enable
homes
and
businesses
to
plug
into
a
centrally

managed,
efficient,
and
cost-‐effective
energy
source,
cloud
computing
enables
businesses
to
obtain
flexible,
secure,
and

cost-‐effective
IT
infrastructure
from
a
vendor
experienced
in
running
large-‐scale
networks
and
computing
environments.

When
companies
were
freed
from
having
to
create
their
own
electricity,
they
were
able
to
focus
on
the
core

competencies
of
their
line
of
business
and
the
needs
of
their
customers.
Likewise,
cloud
computing
liberates
IT

organizations
from
having
to
devote
precious
people
and
budget
to
activities
which
don’t
directly
contribute
to
their

bottom
line,
while
still
enabling
them
to
obtain
the
necessary
infrastructure
functionality
to
continue
to
run
their

businesses.

1
“Key
Attributes
Distinguish
Cloud
Computing
Services”,
March
2009.
David
W.
Cearley
and
David
Mitchell
Smith,

Gartner.

http://professional-guru.com

Amazon
Web
Services
Overview

3

Specifically,
these
capabilities
include
compute
power,
storage,
databases,
messaging,
and
other
building
block
services

that
are
subsequently
used
to
run
business
applications.

When
coupled
with
a
utility-‐style
pricing
and
business
model,

cloud
computing
promises
to
deliver
enterprise-‐grade
IT
infrastructure
in
a
reliable,
timely,
and
cost-‐effective
manner.

To
further
understand
the
impact
and
promise
of
cloud
computing,
one
may
first
analyze
the
significance
of
and
lessons

learned
from
business
outsourcing.

Focusing
on
a
core
competency
and
then
shifting
the
peripheral
business
tasks
to

other
organizations
is
a
proven
business
strategy.
Today
companies
outsource
business
functions
such
as
logistics,
HR,

payroll,
and
facilities.
In
addition,
many
companies
have
taken
advantage
of
IT
outsourcing
as
a
way
to
move
some

capabilities
out
of
their
internal
organization
altogether.

Superficially,
at
least,
cloud
computing
resembles
the
trend
of
business
outsourcing,
as
both
provide
the
benefit
of

leveraging
the
expertise
of
others
and
being
cost
efficient.
But
cloud
computing
has
additional
benefits
of
flexibility,

scalability
+
elasticity
and
reliability.

These
additional
benefits
are
why
enterprise
organizations
see
cloud
computing
as

a
powerful
next
step
in
their
IT
infrastructure
evolution.

Amazon
and
Cloud
Computing

Amazon
has
a
long
history
of
leveraging
decentralized
IT
infrastructure.
This
gave
our
development
teams
access
to
on-‐
demand
resources
such
as
compute
and
storage
and
increased
overall
productivity
and
agility.
By
2005,
Amazon
had

spent
over
a
decade
and
hundreds
of
millions
of
dollars
building
and
managing
the
large-‐scale,
reliable,
and
efficient
IT

infrastructure
that
powered
the
operation
of
one
of
the
world’s
largest
online
retail
platforms.
AWS
enables
all

customers
to
capitalize
on
and
benefit
from
Amazon’s
experience
and
investment
in
running
large-‐scale
distributed,

transactional
IT
infrastructure.

With
AWS,
companies
can
requisition
compute
power,
storage,
and
other
services
in
minutes–gaining
access
to
a
suite

of
elastic
IT
infrastructure
services
as
their
business
needs
them.
Using
AWS,
companies
have
the
flexibility
to
choose

whichever
development
platform
or
programming
model
makes
the
most
sense
for
the
problems
they’re
trying
to
solve.

Companies
only
pay
for
what
is
used,
with
no
up-‐front
expenses
or
long-‐term
commitments,
making
AWS
a
cost-‐
effective
way
to
deliver
applications.

Here
are
some
of
the
examples
of
how
enterprises
use
AWS
today:

• A
large
enterprise
quickly
and
economically
deploys
new
internal
applications,
such
as
HR
solutions,
payroll

applications,
inventory
management
solutions,
and
online
training
to
its
distributed
workforce

• An
e-‐commerce
web
site
accommodated
sudden
demand
for
a
“hot”
product
caused
by
viral
buzz
from

Facebook
and
Twitter
without
having
to
upgrade
its
infrastructure

• A
pharmaceutical
research
firm
executes
large-‐scale
simulations
using
computing
power
provided
by
AWS

• Media
companies
serve
unlimited
video,
music,
and
other
media
to
its
worldwide
customer
base

The
Differences
That
Distinguish
AWS

AWS
provides
unique
characteristics
among
all
vendors
in
the
cloud
computing
landscape,
including:


Amazon
Web
Services
Overview

4

• Flexible.
AWS
enables
organizations
to
use
the
programming
model,
operating
system,
databases,
and

architectures
they
are
already
familiar
with.
In
addition,
this
flexibility
helps
companies
mix
and
match

architectures
in
order
to
serve
their
diverse
business
needs.

• Cost-‐effective.
With
AWS,
organizations
pay
only
for
what
they
use,
with
no
up-‐front
commitments
or
long-‐
term
commitments.

• Scalable
and
elastic.
Businesses
can
quickly
add
and
subtract
AWS
resources
to
their
applications
in
order
to

meet
customer
demand
and
manage
costs.

• Secure.
In
order
to
provide
end-‐to-‐end
security
and
end-‐to-‐end
privacy,
AWS
builds
services
in
accordance

with
security
best
practices,
provides
appropriate
security
features
in
those
services,
and
documents
how
to

use
those
features.

• Experienced.
When
using
AWS,
you
leverage
over
fifteen
years
of
Amazon’s
experience
in
delivering
large-‐
scale,
global
infrastructure
in
a
reliable,
secure
fashion.

Flexible

The
first
key
difference
between
AWS
and
traditional
IT
models
is
the
flexibility
afforded
by
computing
in
the
cloud.
Past

attempts
to
deliver
IT
solutions
often
required
large
investments
in
new
architectures,
programming
languages,
and

operating
systems.
Investments
such
as
these
are
valuable,
but
they
can
also
put
a
throttle
on
your
business,
preventing

you
from
quickly
responding
to
changing
market
dynamics
as
your
teams
take
the
time
to
adapt
to
new
technologies.

When
the
opportunity
to
innovate
arises,
you
want
to
be
able
to
move
quickly
and
not
always
have
to
support
legacy

infrastructure
and
applications
or
deal
with
protracted
procurement
processes.

In
contrast,
the
flexibility
of
AWS
allows
businesses
to
choose
the
programming
models,
languages,
and
operating

systems
they
are
already
using
or
that
are
best
suited
for
their
project.
With
AWS,
developers
and
other
IT
professionals

can
bring
their
existing
skills
and
knowledge
to
the
platform;
they
don’t
have
to
learn
lots
of
new
skills.
Flexibility
means

that
migrating
legacy
applications
to
the
cloud
is
easier
and
much
less
expensive.
Instead
of
re-‐writing
applications,

businesses
can
easily
move
them
to
the
AWS
cloud
and
tap
into
advanced
computing
capabilities.

Indeed,
building
applications
on
AWS
is
very
much
like
building
applications
using
existing
hardware
resources.

Since

AWS
provides
a
flexible,
virtual
IT
infrastructure,
the
services
can
be
used
together
as
a
platform
or
used
separately
for

specific
needs.
It
can
be
used
to
run
almost
anything—from
full
web
applications
to
batch
processing
to
offsite
data

back-‐ups.

In
addition
to
building
new
applications
for
AWS
to
meet
time-‐sensitive
business
opportunities,
companies
can
begin
to

move
existing
SOA-‐based
solutions
to
the
cloud
by
migrating
discrete
components
of
their
legacy
applications.
Typically

these
are
components
that
benefit
from
high
availability
and
scalability,
or
they
are
self-‐contained
applications
with
few

internal
dependencies.
Larger
companies
typically
run
in
a
hybrid
mode
where
pieces
of
the
application
run
in
their
data

center
and
other
portions
run
in
the
cloud.
Once
these
companies
gain
experience
with
the
cloud,
they
begin

transitioning
more
of
their
projects
to
the
cloud
and
begin
to
appreciate
many
of
the
benefits
outlined
in
this
document.

Ultimately
many
companies
see
the
unique
advantages
of
the
cloud
and
AWS
and
make
it
a
permanent
part
of
their
IT

“mix”.

Finally,
with
AWS,
provisioning
new
services
is
easy.
Instead
of
the
weeks
and
months
it
takes
a
typical
project
to
wind

its
way
through
the
planning,
budgeting,
procurement,
set-‐up,
deployment,
operations,
and
hiring
processes
of
an


Amazon
Web
Services
Overview

5

organization,
business
units
can
simply
sign
up
for
AWS
and
immediately
begin
deployment
on
the
cloud
equivalent
of

one,
ten,
one
hundred,
or
one
thousand
servers.

Whether
it’s
for
prototyping
an
application
or
hosting
a
production

solution,
AWS
makes
it
simple
for
businesses
to
get
started
and
stay
productive.

In
summary,
many
customers
find
the
flexibility
of
AWS
to
be
a
great
asset
in
improving
time
to
market
and
overall

organizational
productivity.

Cost-‐Effective

Cost
represents
one
of
the
most
complex
elements
of
delivering
contemporary
IT
solutions.
It
seems
that
for
every

advance
that
will
save
money
there
is
often
a
commensurate
investment
needed
to
realize
that
savings.
One
example
of

this
is
the
relatively
low
cost
involved
in
developing
and
deploying
an
e-‐commerce
application,
but
the
increased
need

for
hardware
and
bandwidth
that
successful
deployment
can
create.

The
cloud
provides
on-‐demand
IT
infrastructure
that
lets
users
consume
exactly
the
amount
of
resources
they
actually

need.
IT
organizations
aren’t
limited
to
a
set
amount
of
storage,
bandwidth,
or
computing
resources,
and
it’s
often

difficult
for
organizations
to
predict
their
actual
requirements
for
each.

As
a
result,
they
either
provision
too
few

resources,
in
which
case
their
customer
satisfaction
suffers,
or
too
many
resources,
in
which
case
they’re
missing
an

opportunity
for
maximizing
ROI
through
full
utilization.
Striking
the
right
balance
requires
the
type
of
flexibility
already

discussed.

As
mentioned
previously,
AWS
provides
businesses
with
the
increased
agility
needed
to
be
able
to
instantly
scale
their

infrastructure
up
or
down
based
on
their
unique
demands.
This
business
agility
can
often
be
a
point
of
cost
savings
itself.

When
a
business
is
able
to
respond
quickly
to
changes,
no
matter
how
large
or
small,
it
can
take
on
new
opportunities

and
meet
business
challenges
that
could
drive
revenue
and
reduce
costs.

With
AWS,
business
can
almost
instantly

provision
new
resources.

AWS
requires
no
upfront
investment,
long-‐term
commitment,
or
minimum
spend.
IT
organizations
can
get
started

through
a
completely
self-‐service
experience
online,
scale
up
and
down
as
needed,
and
terminate
their
relationship
with

AWS
at
any
time.
Unless
organizations
wish
to
consult
with
Amazon
for
deeper
technical
support
with
our
systems

architects,
no
salespeople
are
needed
to
intercede
in
the
process.

In
addition,
using
a
cloud
computing
platform
to
host
and
operate
web
applications
enables
businesses
to
forego
many

of
the
often
considerable
costs
of
owning
and
operating
their
own
infrastructure.

Paying
for
items
such
as
power,

cooling,
real
estate,
IT
administration
staff,
and
so
forth
are
not
necessary
when
choosing
the
cloud
over
traditional

hosted
infrastructure.

Scalable
and
elastic

In
the
traditional
IT
organization,
scalability
and
elasticity
were
often
equated
with
investment
and
infrastructure.
In
the

cloud
these
concepts
provide
opportunity
for
savings
and
ROI.

AWS
employs
the
term
“elasticity”
to
describe
the
power

to
scale
computing
resources
up
and
down
easily
and
with
minimal
friction.
Imagine
what
would
happen
to
an
IT
shop
if

traffic
to
an
application
doubled
or
tripled
in
a
short
period
of
time.
For
example,
during
benefits
open
enrollment

periods,
many
corporate
users
generate
significant
traffic
to
internal
applications.
Businesses
need
the
confidence
that

their
existing
infrastructure
can
handle
such
a
spike
in
traffic,
and
that
such
a
spike
doesn’t
interfere
with
normal


Amazon
Web
Services
Overview

6

business
operations
elsewhere
in
the
organization.
With
AWS,
your
organization
can
use,
for
example,

the
built-‐in

Elastic
Load
Balancing
and
Auto-‐Scaling
features
to
automatically
scale
your
AWS
cloud-‐based
resources
up
to
meet

unexpected
demand,
and
scale
those
resources
down
when
they
are
no
longer
needed.

At
the
same
time,
the
cloud
is
also
useful
as
a
resource
for
executing
mission-‐critical,
short-‐term
jobs.
For
example,
a

pharmaceutical
company
needs
to
run
drug
simulations.
By
using
AWS,
they
can
spin
up
resources
in
the
cloud,
and
then

shut
them
down
when
they
are
no
longer
needed.
Another
example
would
be
an
enterprise
dealing
with
a
natural

disaster
impacting
their
data
center
and
the
need
to
tap
into
new
storage
and
computing
resources
to
accommodate

demand.
Even
tasks
such
as
month-‐end
payroll
or
invoice
processing
can
be
executed
in
the
cloud
to
preserve

computing
resources
and
reduce
costs.
This
elasticity
is
a
key
attribute
to
cloud
computing
and
helps
companies
avoid

having
to
provision
resources
up
front
for
projects
with
variable
consumption
or
short
lifetimes.

Further,
with
AWS,
allocating
more
(or
less)
resources
to
your
applications
involves
simple
API
calls
as
opposed
to
the

traditional
method
of
acquiring
hardware,
setting
it
up,
maintaining
it,
and
so
on.

Cloud
computing
allows
businesses
to
tap
into
massive
compute
capacity
and
other
resources
as
needed.
The
burden
of

managing
the
infrastructure
falls
on
the
cloud
provider,
such
as
AWS,
not
on
the
business.

Meanwhile,
organizations

can
stay
focused
on
their
customers
and
on
solving
their
business
challenges.

Secure

AWS
delivers
a
highly
scalable
cloud
computing
platform
with
high
availability
and
reliability
as
well
as
the
flexibility
to

enable
customers
to
build
a
wide
range
of
applications.

In
order
to
provide
end-‐to-‐end
security
and
end-‐to-‐end
privacy,

AWS
builds
services
in
accordance
with
security
best
practices,
provides
appropriate
security
features
in
those
services,

and
documents
how
to
use
those
features.

In
addition,
AWS
customers
must
use
those
features
and
best
practices
to

architect
an
appropriately
secure
application
environment.
Enabling
customers
to
ensure
the
confidentiality,
integrity,

and
availability
of
their
data
is
of
the
utmost
importance
to
AWS,
as
is
maintaining
trust
and
confidence.

At
a
high
level,
AWS
has
taken
the
following
approach
to
reliably
secure
the
cloud
infrastructure:

• Certifications
and
Accreditations.
AWS
has
successfully
completed
a
SAS70
Type
II
Audit,
and
will
continue

to
obtain
the
appropriate
security
certifications
and
accreditations
to
demonstrate
the
security
of
our

infrastructure
and
services.

• Physical
Security.
Amazon
has
many
years
of
experience
in
designing,
constructing,
and
operating
large-‐
scale
data
centers.

AWS
infrastructure
is
housed
in
Amazon-‐controlled
data
centers
throughout
the
world.

Only
those
within
Amazon
who
have
a
legitimate
business
need
to
have
such
information
know
the
actual

location
of
these
data
centers,
and
the
data
centers
themselves
are
secured
with
a
variety
of
physical

barriers
to
prevent
unauthorized
access.

• Secure
Services.

Each
of
the
services
within
the
AWS
cloud
is
architected
to
be
secure
and
contains
a

number
of
capabilities
that
restrict
unauthorized
access
or
usage
without
sacrificing
the
flexibility
that

customers
demand.

• Data
Privacy.

AWS
enables
users
to
encrypt
their
personal
or
business
data
within
the
AWS
cloud
and

publishes
backup
and
redundancy
procedures
for
services
so
that
customers
can
gain
greater
understanding

of
how
their
data
flows
throughout
AWS.


Amazon
Web
Services
Overview

7

For
more
information
on
security
policies
and
procedures
for
AWS,
consult
the
AWS
Security
Center
at

aws.amazon.com/security.

Experienced

AWS
is
designed
to
provide
a
low-‐friction
path
to
cloud
computing.
But
as
with
any
IT
project,
the
move
to
the
AWS

cloud
should
be
done
thoughtfully.
Just
as
an
organization
would
work
closely
with
any
hardware
or
software
vendor
to

ensure
they
have
the
capabilities
necessary
to
support
a
business
now
and
in
the
future,
organizations
should
hold
their

cloud
computing
partner
to
the
same
high
standards.
The
trust
that
businesses
place
in
their
cloud
computing
vendor

will
be
critical
as
their
business
grows
and
their
customers
continue
to
expect
the
best
experience.

The
AWS
cloud
provides
levels
of
scale,
security,
reliability,
and
privacy
that
are
often
cost-‐prohibitive
for
many

organizations
to
meet
or
exceed.
AWS
has
built
an
infrastructure
based
on
lessons
learned
over
sixteen
years
of

managing
the
multi-‐billion
dollar
Amazon.com
business,
and
all
AWS
customers
benefit
as
Amazon
continues
to
hone
its

infrastructure
management
skills
and
capabilities.

Today
Amazon.com
runs
a
global
web
platform
serving
millions
of

customers
and
managing
billions
of
dollars
worth
of
commerce
every
year.
AWS
has
been
operating
since
2006
and

today
serves
hundreds
of
thousands
of
customers
worldwide.

Moreover,
AWS
has
a
demonstrated
track
record
of
listening
to
its
customers
and
delivering
highly
innovative
new

features
at
a
rapid
pace.
These
frequent
releases
are
offered
with
the
same
high
standards
of
security
and
reliability

demonstrated
in
all
of
the
existing
AWS
infrastructure
services.
In
addition
to
new
services,
Amazon
constantly
hones
its

operational
expertise
to
ensure
the
ongoing
dependability
of
AWS.

On
an
ongoing
basis,
AWS
incorporates
both

industry
best
practices
and
proprietary
advances
into
its
cloud.
Choosing
AWS
as
a
cloud
computing
provider
allows

businesses
to
take
advantage
of
all
these
investments
and
the
ongoing
investments
Amazon
makes
into
building
proven

infrastructure.

Overview
of
Amazon
Web
Services

AWS
is
a
comprehensive
cloud
services
platform,
offering
compute
power,
storage,
content
delivery,
and
other

functionality
that
enables
businesses
to
cost-‐effectively
deploy
applications
and
services
with
greater
flexibility,

scalability,
and
reliability.
The
power
of
self-‐service
through
AWS
means
you
can
proactively
address
your
internal
plans

and
react
to
external
demands
when
you
choose
and
not
have
to
wait
for
a
salesperson
to
return
your
call.

Amazon
Elastic
Compute
Cloud
(Amazon
EC2)

Amazon
EC2
is
a
web
service
that
provides
resizable
compute
capacity
in
the
cloud.
It
is
designed
to
make
web-‐scale

computing
easier
for
developers.
Amazon
EC2’s
simple
web
service
interface
allows
you
to
obtain
and
configure
capacity

with
minimal
friction.
It
provides
you
with
complete
control
of
your
computing
resources
and
lets
you
run
on
Amazon’s

proven
computing
environment.
Amazon
EC2
reduces
the
time
required
to
obtain
and
boot
new
server
instances
to

minutes,
allowing
you
to
quickly
scale
capacity,
both
up
and
down,
as
your
computing
requirements
change.
Amazon

EC2
changes
the
economics
of
computing
by
allowing
you
to
pay
only
for
capacity
that
you
actually
use.
Amazon
EC2

provides
developers
the
tools
to
build
failure
resilient
applications
and
isolate
themselves
from
common
failure

scenarios.


Amazon
Web
Services
Overview

8

Amazon
Simple
Storage
Service
(Amazon
S3)

Amazon
S3
is
storage
for
the
Internet.
Amazon
S3
provides
a
simple
web
services
interface
that
can
be
used
to
store
and

retrieve
any
amount
of
data,
at
any
time,
from
anywhere
on
the
web.
It
gives
any
developer
access
to
the
same
highly

scalable,
reliable,
fast,
inexpensive
data
storage
infrastructure
that
Amazon
uses
to
run
its
own
global
network
of
web

sites.
The
service
aims
to
maximize
benefits
of
scale
and
to
pass
those
benefits
on
to
developers.

Amazon
Virtual
Private
Cloud
(Amazon
VPC)

Amazon
VPC
is
a
secure
and
seamless
bridge
between
a
company’s
existing
IT
infrastructure
and
the
AWS
cloud.

Amazon
VPC
enables
enterprises
to
connect
their
existing
infrastructure
to
a
set
of
isolated
AWS
compute
resources
via

a
Virtual
Private
Network
(VPN)
connection,
and
to
extend
their
existing
management
capabilities
such
as
security

services,
firewalls,
and
intrusion
detection
systems
to
include
their
AWS
resources.
Amazon
VPC
integrates
today
with

Amazon
EC2,
and
will
integrate
with
other
AWS
services
in
the
future.

Amazon
CloudFront

Amazon
CloudFront
is
a
web
service
for
content
delivery.
It
integrates
with
other
Amazon
Web
Services
to
give

developers
and
businesses
an
easy
way
to
distribute
content
to
end
users
with
low
latency,
high
data
transfer
speeds,

and
no
commitments.
Amazon
CloudFront
delivers
your
content
using
a
global
network
of
edge
locations.
Requests
for

your
objects
are
automatically
routed
to
the
nearest
edge
location,
so
content
is
delivered
with
the
best
possible

performance.
Amazon
CloudFront
works
seamlessly
with
Amazon
Simple
Storage
Service
(Amazon
S3)
which
durably

stores
the
original,
definitive
versions
of
your
files.

Amazon
Relational
Database
Service
(Amazon
RDS)

Amazon
RDS
is
a
web
service
that
makes
it
easy
to
set
up,
operate,
and
scale
a
relational
database
in
the
cloud.
It

provides
cost-‐efficient
and
resizable
capacity
while
managing
time-‐consuming
database
administration
tasks,
freeing

you
up
to
focus
on
your
applications
and
business.
Amazon
RDS
gives
you
access
to
the
full
capabilities
of
a
familiar

MySQL
database.
This
means
the
code,
applications,
and
tools
you
already
use
today
with
your
existing
MySQL

databases
work
seamlessly
with
Amazon
RDS.
Amazon
RDS
automatically
patches
the
database
software
and
backs
up

your
database,
storing
the
backups
for
a
user-‐defined
retention
period.
You
also
benefit
from
the
flexibility
of
being
able

to
scale
the
compute
resources
or
storage
capacity
associated
with
your
relational
database
instance
via
a
single
API
call.

Amazon
SimpleDB

Amazon
SimpleDB
is
a
web
service
providing
the
core
database
functions
of
data
indexing
and
querying
in
the
cloud.
By

offloading
the
time
and
effort
associated
with
building
and
operating
a
web-‐scale
database,
SimpleDB
provides

developers
the
freedom
to
focus
on
application
development.

A
traditional,
clustered
relational
database
requires
a
sizable
upfront
capital
outlay,
is
complex
to
design,
and
often

requires
extensive
and
repetitive
database
administration.
Amazon
SimpleDB
is
dramatically
simpler,
requiring
no

schema,
automatically
indexing
your
data
and
providing
a
simple
API
for
storage
and
access.
This
approach
eliminates

the
administrative
burden
of
data
modeling,
index
maintenance,
and
performance
tuning.
Developers
gain
access
to
this

functionality
within
Amazon’s
proven
computing
environment,
are
able
to
scale
instantly,
and
pay
only
for
what
they

use.


Amazon
Web
Services
Overview

9

This
service
works
in
close
conjunction
with
Amazon
S3
and
Amazon
EC2,
collectively
providing
the
ability
to
store,

process
and
query
data
sets
in
the
cloud.
Amazon
SimpleDB
is
easy
to
use
and
provides
the
core
functionality
of
a

database—real-‐time
lookup
and
simple
querying
of
structured
data—without
the
operational
complexity.
Tools

available
through
Amazon
Simple
DB
can
help
migrate
your
dataset
from
existing
database
solutions..

Amazon
Simple
Queue
Service
(Amazon
SQS)

Amazon
SQS
is
a
reliable,
highly
scalable,
hosted
queue
for
storing
messages
as
they
travel
between
computers.
By
using

Amazon
SQS,
developers
can
simply
move
data
between
distributed
components
of
their
applications
that
perform

different
tasks,
without
losing
messages
or
requiring
each
component
to
be
always
available.

Amazon
Elastic
MapReduce

Amazon
Elastic
MapReduce
is
a
web
service
that
enables
businesses,
researchers,
data
analysts,
and
developers
to
easily

and
cost-‐effectively
process
vast
amounts
of
data.
It
utilizes
a
hosted
Hadoop
framework
running
on
the
web-‐scale

infrastructure
of
Amazon
Elastic
Compute
Cloud
(Amazon
EC2)
and
Amazon
Simple
Storage
Service
(Amazon
S3).

A
Plan
for
Next
Steps

As
with
any
IT
investment,
the
first
thing
to
do
is
make
sure
your
business
model
is
aligned
with
your
IT
plan.
Knowing

when
and
where
to
take
advantage
of
cloud
resources
requires
knowing
the
areas
that
are
your
core
business

competencies
and
those
that
are
going
to
be
best
served
through
outside
infrastructure.

Next,
you
have
to
think
about
some
key
technology
questions.
This
list
will
vary
depending
upon
your
project
and

business,
but
usually
includes
the
following:

• Do
you
have
legacy
applications
that
need
greater
scalability,
reliability,
or
security
than
you
can
afford
to

maintain
in
your
own
environment?

• What
are
your
hardware
and
bandwidth
capacity
requirements?

• How
will
you
be
prepared
to
scale
up
(and
down)
following
deployment?

• How
can
the
cloud
advance
your
IT
and
business
objectives?

As
you
answer
each
of
these,
look
at
them
through
the
lenses
of
flexibility,
cost
effectiveness,
scalability
+
elasticity,
and

security.
Being
able
to
take
advantage
of
Amazon
Web
Services
will
allow
you
to
focus
on
your
core
competencies
and

leverage
the
resources
and
experience
Amazon
provides.


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