SlideShare a Scribd company logo
SFMC- Journey Builder -
Session 3
Pankaj Namdeo
@mess_edUp
https://www.linkedin.com/in/pankajnamdeo/
Agenda
Recap of Session 2
Journey Builder
Basics of JB
Activities, Flow, Messages
Nurture Journey
Session 2 Recap
Content Builder
● Various Content Blocks
Email Studio
● Data Extension
● Various lists
What is Journey Builder
Journey Builder is Marketing Cloud’s premier campaign planning and execution
tool. It’s what empowers you, a marketer, to design and automate campaigns
that guide customers through a series of interactions with your brand.
Journey Builder is:
● Multi-channel: Communicates seamlessly across email, SMS, push notifications, ads,
landing pages, and apps so your customers get the right information in the right place.
● Responsive: Tailors the customer journey based on real-time events like purchases,
mobile app downloads, reading an email, or closed service cases.
● Adaptive: Continually adjusts customers’ paths based on their current or predicted
behavior.
Automation studio vs Journey Builder
● AB is used for Data management activities whereas JB is used for 1-1
personalized interaction.
● Best Scenario is to use them together instead of separately
Journey Builder Demo time
Introduction to Journey builder
Ad

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Introduction to Journey builder

  • 1. SFMC- Journey Builder - Session 3 Pankaj Namdeo @mess_edUp https://www.linkedin.com/in/pankajnamdeo/
  • 2. Agenda Recap of Session 2 Journey Builder Basics of JB Activities, Flow, Messages Nurture Journey
  • 3. Session 2 Recap Content Builder ● Various Content Blocks Email Studio ● Data Extension ● Various lists
  • 4. What is Journey Builder Journey Builder is Marketing Cloud’s premier campaign planning and execution tool. It’s what empowers you, a marketer, to design and automate campaigns that guide customers through a series of interactions with your brand. Journey Builder is: ● Multi-channel: Communicates seamlessly across email, SMS, push notifications, ads, landing pages, and apps so your customers get the right information in the right place. ● Responsive: Tailors the customer journey based on real-time events like purchases, mobile app downloads, reading an email, or closed service cases. ● Adaptive: Continually adjusts customers’ paths based on their current or predicted behavior.
  • 5. Automation studio vs Journey Builder ● AB is used for Data management activities whereas JB is used for 1-1 personalized interaction. ● Best Scenario is to use them together instead of separately