Introduction to the AWS Cloud from Digital Tuesday Meetup
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These are the slides that I used for my Introduction to AWS talk at the South Wales Digital Tuesday Meetup on the 2nd of December 2014. Find out more about Digital Tuesday at their website here: http://www.digital-tuesday.com/
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Introduction to the AWS Cloud from Digital Tuesday Meetup
- 1. What is Cloud Computing with Amazon Web Services? Ian Massingham — Technical Evangelist [email protected] @IanMmmm
- 2. Learning about Cloud Computing with AWS What is Cloud Computing and what are its benefits? Who is using AWS and what are they using it for? How can I use AWS services to run my workloads?
- 3. What is Cloud Computing? A broad and deep platform that helps customers build sophisticated, scalable applications
- 4. Why are companies adopting cloud computing and AWS so quickly?
- 5. #1: Agility The primary reason businesses are moving so quickly to AWS and the cloud
- 6. Convert CAPEX to OPEX Lower Total Cost No Need to Guess Capacity No Undifferentiated Heavy Lifting Go Global in Minutes
- 7. Why does agility matter?
- 8. Hotels Music Magazines Storage
- 9. Enterprises Can’t Afford to Be Slow Old World: Infrastructure in weeks
- 10. A Culture of Innovation: Experiment Often & Fail Without Risk
- 11. Who is using AWS and what are they using it for?
- 12. Startups on AWS http://aws.amazon.com/solutions/case-studies/
- 14. 150,000 people are hosted on any given night
- 15. Total Number of Guests January 2013 4 Million 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
- 16. June 2014 15 Million Total Number of Guests Up by Over 10 Million in One Year 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
- 17. 1,400 1,050 700 350 0 24 48 432 2010 2014 1,300 Total Number of EC2 instances
- 18. Why AWS?
- 19. We have a 5 person operations team. AWS allows us to devote our resources and mindshare to the core business. “ ”
- 20. Enterprises on AWS http://aws.amazon.com/solutions/case-studies/
- 21. Sharepoint and SAP SAP 70% reduction in operational costs #1: Development and Testing Do more dev and test work, faster Oracle Reduced dev and test environment costs
- 22. #2: New Workloads Product prototyping & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming App streaming Firmware SIM card credit News distribution upgrades Mobile musicMobile games discovery
- 23. Websites & Digital Transformation
- 24. Analytics 4 PB Amazon Redshift data warehouse Analytics on 450k subscribers using Amazon Redshift Financial market analytics Improved drug quality through big data Ad campaign effectiveness analysis platform Trading history analytics Financial Simulations Platform Large scale clinical data analytic platform
- 25. Mobile Cloud-connected trucks Mobile services and analytics Web and mobile site Apps for cabin crew staff App Store Streaming video Mobile services & streaming Enterprise video creation and sharing app
- 26. #3: Supplement Existing Workloads with the Cloud Analytics Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Equipment leasing app Disaster recovery SSAE 16- compliant to restore all data within 2 hours Operational applications Export data to AWS for analytics processing
- 27. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Existing systems Centers for financial transactions
- 28. #5: Migrating Existing Applications Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
- 29. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
- 30. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things… operating data centers is not one of those things” “We are a hospitality management organization, not an IT services company” 2000 applications migrating to AWS in 18 months
- 31. What are AWS’s services and how do I use them to run my workloads?
- 32. Enterprise Applications Virtual Desktops Sharing & Collaboration Access Control Real-time Streaming Data Core Services Storage (Object, Block and Archival) Compute (VMs, Auto-scaling and Load Balancing) Databases (Relational, NoSQL, Caching) Mobile Services Identity Sync Mobile Analytics Networking (VPC, DX, DNS) Usage & Resource Tracking CDN Infrastructure Regions Availability Zones Points of Presence Monitoring and Logs Administration & Security Key Storage & Management Identity Management Service Catalog Platform Services Deployment & Management One-click web app deployment Dev/ops resource management Resource Templates Push Notifications App Services Queuing & Notifications Workflow App streaming Transcoding Email Search Analytics Hadoop Data warehouse Data Pipelines Code Deploy Code Pipeline Code Commit
- 33. 11 regions 28 availability zones 51 edge locations Infrastructure
- 34. Critical Certifications and Compliance Programs https://aws.amazon.com/compliance/
- 35. Comprehensive Security Capabilities, Validated by Experts PEOPLE & PROCESS SYSTEM N E T W O R K P H Y S I C A L Familiar security model Customer ecosystem Partner ecosystem Every customer benefits https://aws.amazon.com/security/
- 36. Compute Compute (EC2 Instances, Auto-scaling and Load Balancing)
- 37. Broad Set of Compute Instance Types… GPU enabled G2 General purpose M3 Memory optimized R3 M2 CR1 Storage and IO optimized Compute optimized C3 C1 CC2 I2 HI1 HS1 M1 CG1
- 38. New EC2 Instance Type: C4 Compute Optimized 2.9 GHz E5 v3 (Haswell) Up to 36 vCPUS EBS-optimized by default, at no extra cost
- 39. Networking, Security & Access Control Networking VPC Route 53 Direct Connect Security IAM CloudTrail CloudHSM
- 40. Storage Storage (Object, Block and Archive)
- 41. Amazon S3 Highly durable and available cloud storage
- 42. Amazon Glacier Extremely low-cost cloud archive storage service
- 43. Amazon EBS Persistent block level storage volumes for use with Amazon EC2 instances
- 44. New EBS Volumes General Purpose (SSD) Up to 16TB 10,000 IOPS Up to 160MBps Provisioned IOPS (SSD) Up to 16TB 20,000 IOPS Up to 320 MBps
- 45. Databases Relational NoSQL Caching
- 46. AWS Database Services Amazon RDS Amazon DynamoDB Amazon Elasticache
- 47. Introducing Amazon Aurora Commercial-grade Database Engine at Open-source Cost
- 48. Introducing Amazon Aurora Commercial-grade Database Engine at Open-source Cost MySQL compatible 5X better performance than standard MySQL Available, durable and fault tolerant Highly scalable and secure Available through Amazon RDS
- 49. Analytics Hadoop Real-time Data warehouse Data workflows
- 50. App Services Queuing Orchestration App Streaming Transcoding Email Search
- 51. Deployment & Management Containers Dev/ops Tools Resource Templates Usage Tracking Monitoring and Logs
- 52. Mobile Services Identity Sync Mobile Analytics Notifications
- 53. Amazon Cognito Amazon Mobile Analytics Amazon Mobile SDK Hi! SNS Push Notifications AWS Mobile Services
- 54. Enterprise Applications Virtual Desktops Collaboration and Sharing
- 55. Integration with On-premises Resources Integrated networking Integrated access control Integrated cloud backups Single pane of glass # 192.168.1.11 # 192.168.1.10 Microsoft Active Directory Custom LDAP App 1 AWS Storage Gateway
- 56. Small, autonomous teams Roadmap ownership Decoupled launch schedules Get Core Functionality in the Hands of Customers, Quickly Small, “Two Pizza” Teams Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback Epic + = Collaboration
- 57. Amazon EC2 Amazon EBS AWS Import & Export AWS Identity & Access Management Amazon SNS Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS Amazon EMR Amazon CloudWatch GovCloud AWS Direct Connect AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache Amazon SES 2008 2009 2010 2011 Amazon EC2 Amazon CloudSearch Amazon Dynamo DB Amazon Glacier Amazon Redshift Amazon Route 53 AWS Storage Gateway Amazon SWF Amazon AppStream Amazon Elastic Transcoder Amazon Kinesis AWS OpsWorks Amazon CloudHSM Amazon CloudTrail AWS Data Pipeline Amazon WorkSpaces Pace of Innovation at AWS +24 +48 +61 +82 +159 +280 2012 2013 Since inception AWS has: • Released 1111 new services and features • Introduced over 40 major new services • Announced 46 price reductions +454 Amazon EC2 Container Service AWS Lambda AWS Service Catalog AWS Config AWS CodeDeploy AWS CodeCommit AWS CodePipeline AWS Key Management Service Amazon RDS for Aurora Amazon Cognito Amazon Mobile Analytics AWS Zocalo AWS Directory Service 2014
- 58. Every New Feature and Service Arrives Ready to Use On-premises infrastructure Upgrades are your responsibility Now available to all customers Upgrades happen automatically
- 59. AWS PRICING PHILOSOPHY Reduced Prices Ecosystem More AWS Usage More Customers More Infrastructure Lower Infrastructure Costs Economies of Scale Global Footprint New Features New Services Infrastructure Innovation 46 PRICE REDUCTIONS We pass the savings along to our customers in the form of low prices and continuous reductions
- 60. Innovating in the Cloud
- 67. « If I had asked people what they wanted, they would have said faster horses. » – Henry Ford
- 69. « Want to increase innovation? Lower the cost of failure » Joi Ito
- 70. + ELASTIC CAPACITY + NO CAPEX + PAY AS YOU GO + AVAILABLE ON-DEMAND = NO RISKS [email protected] @caarlco
- 71. [email protected] @caarlco ON-PREMISES Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
- 72. 35+ SERVICES
- 74. AMAZON S3 SIMPLE STORAGE SERVICE
- 77. SPOTIFY ADDS 20,000 TRACKS/DAY TO ITS CATALOGUE
- 78. MEASURE, IMPROVE, #2 AND ITERATE
- 79. « Failure is simply the opportunity to begin again, this time more intelligently. » – Henry Ford
- 82. 30,000 REQUESTS / SECOND 1 TB TRAFFIC / DAY CASE STUDY
- 83. A / B TESTING
- 86. [email protected] @caarlco 11.6s Mean time between deployments (weekday) 1,079 Max number of deployments in a single hour 10,000 Mean number of hosts simultaneously receiving a deployment 30,000 Max number of hosts simultaneously receiving a deployment DEPLOYMENTS AT AMAZON.COM
- 88. METRICS @ETSY
- 89. FOCUS ON #3 YOUR BUSINESS
- 90. ANY GIVEN NIGHT, 150,000 PEOPLE ARE HOSTED 1000s OF SERVERS, TBs OF STORAGE 5 PERSON OPERATIONS TEAM
- 91. INNOVATION IS NOT A GOAL, IT’S AN ONGOING PROCESS
- 92. What is the next step and how do I take it?
- 93. AWS Free Tier To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS products and services. http://aws.amazon.com/free/
- 94. AWS Free Tier To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS products and services.
- 95. Design your application for the AWS cloud For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/
- 96. System Integrators on AWS
- 97. ISVs on AWS
- 98. AWS Training & Certification Demonstrate your skills, knowledge, and expertise with the AWS platform aws.amazon.com/certification Try products, gain new skills, and get hands-on practice working with AWS technologies aws.amazon.com/training/ self-paced-labs Skill up and gain confidence to design, develop, deploy and manage your applications on AWS aws.amazon.com/training
- 99. FOLLOW US FOR MORE EVENTS & WEBINARS Ian Massingham — Technical Evangelist @IanMmmm AWS Global News and Service Launches @AWScloud AWS UK & Ireland News, Events & Webinars @AWS_UKI