Introduction To The Lean Definition Process

Oct 8, 20170 likes323 views

Silicon Valley Code Camp October 8, 2017 Presentation by Malcolm Knapp at Pay Pal Town Hall, San Jose, CA and Cindy F. Solomon remotely from Florida

INTRODUCTIONTOTHE
LEAN DEFINITION PROCESS
Cindy Solomon and Malcolm Knapp
Startup Product Academy andThe Engineer Accelerator
10/8/17

WHO WE HERE
Cindy Solomon Malcolm Knapp
Founder, Movement for Product
Excellence by Design, SUPA Product Academy
Global Product ManagementTalk Podcast
Organizer, SUPA ProductTalk meet ups, ProductTherapy,
Product Summit Conference,
Contributing Author, 42 Rules of Product Marketing and
Guide to Product Management & Marketing Body of
Knowledge
30 years in tech, web development services, software
product marketing & management at Apple,Vadem,
NetObjects, start-ups, & SMBs
Founder: The Engineer Accelerator, MFHK Consulting
Creator: Lean Deﬁnition Process
15 years as a consultant and teacher, front end design,
electronics design, implementation, and testing for SMBs,
technical, maker education, soft and process skills training.

WHO AREYOU?
Developers, programmers, coders
Product managers, product marketers, program managers
Founders, CEOs, creators
Designers, UX, UI

WHAT WE WILL DOTODAY
• Motivation for the Lean Deﬁnition
• Structure of the Lean Deﬁnition
• How can this process beneﬁt you

• Unreasonable Expectations
• Feature Creep
• Underscoping
VAGUEVISION

DEFINEDVISION
Vision
Material
Mechanical
Product
ID
Informational
Electrical

LEAN DEFINITION
Product Space Enumerated Product

LEAN DEFINITION
• Vision coupled to product
• Build one product

NOVISIBILITY
• Show Stoppers
• Design Conﬂicts

REPRESENTATION
Sketches
Systems Blocks
Interfaces
State Machine
Flows
Characteristics List
IS DOES

LEAN DEFINITION
• 360°Visibility
• Single text ﬁle
• Single page vector graphic
• Single isometric graphic (for physical products)

PROCESS
IntegrateKickoff
Synchronize Freeze
Unknowns
Revealed
Unknowns
Resolved
Generative Questions
Generative Questions

FREEZINGTHE DEFINITION
Unknowns
TimeFreezeKickoff
Unfreezing the Deﬁnition

INCOMPATIBLE LANGUAGES
• No buy in
• Team desynchronization

LEAN DEFINITION
Needs
Functionality
Task Set

TRANSLATIONNeeds
Functionality
Functionality
Task Set
Schedule
and
Budget
Effort

TRANSLATIONFunctionality
Per Function
Complexity
Relative Risk
Overall
Complexity

LEAN DEFINITION
• DeﬁnesVision - Sets expectations, controls feature
creep, truer project scope
• Enables 360°View - reveals show stopper and
design conﬂicts
• EasesTranslation - facilities buy in and team
synchronization

cindy@startupproduct.com
malcolm@engineeraccelerator.com
Cindy Solomon
Malcolm Knapp
One Day Class
December 3rd
introleandef.eventbrite.com
Thanks!

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Introduction To The Lean Definition Process

1. INTRODUCTIONTOTHE LEAN DEFINITION PROCESS Cindy Solomon and Malcolm Knapp Startup Product Academy andThe Engineer Accelerator 10/8/17

2. WHO WE HERE Cindy Solomon Malcolm Knapp Founder, Movement for Product Excellence by Design, SUPA Product Academy Global Product ManagementTalk Podcast Organizer, SUPA ProductTalk meet ups, ProductTherapy, Product Summit Conference, Contributing Author, 42 Rules of Product Marketing and Guide to Product Management & Marketing Body of Knowledge 30 years in tech, web development services, software product marketing & management at Apple,Vadem, NetObjects, start-ups, & SMBs Founder: The Engineer Accelerator, MFHK Consulting Creator: Lean Deﬁnition Process 15 years as a consultant and teacher, front end design, electronics design, implementation, and testing for SMBs, technical, maker education, soft and process skills training.

3. WHO AREYOU? Developers, programmers, coders Product managers, product marketers, program managers Founders, CEOs, creators Designers, UX, UI

4. WHAT WE WILL DOTODAY • Motivation for the Lean Definition • Structure of the Lean Definition • How can this process benefit you

5. ILL DEFINEDVISION?

6. THE PROBLEM

7. • Unreasonable Expectations • Feature Creep • Underscoping VAGUEVISION

8. DEFINEDVISION Vision Material Mechanical Product ID Informational Electrical

9. DEFINEDVISION Vision Material Mechanical Product ID Informational Electrical

10. LEAN DEFINITION Product Space Enumerated Product

11. LEAN DEFINITION • Vision coupled to product • Build one product

12. SYSTEM BLIND?

13. THE PROBLEM

14. NOVISIBILITY • Show Stoppers • Design Conﬂicts

15. INFORMATIONAL SPACE

16. INFORMATIONAL HIERARCHY

17. REPRESENTATION Sketches Systems Blocks Interfaces State Machine Flows Characteristics List IS DOES

18. LEAN DEFINITION • 360°Visibility • Single text ﬁle • Single page vector graphic • Single isometric graphic (for physical products)

19. PROCESS IntegrateKickoff Synchronize Freeze Unknowns Revealed Unknowns Resolved Generative Questions Generative Questions

20. FREEZINGTHE DEFINITION Unknowns TimeFreezeKickoff Unfreezing the Deﬁnition

21. CROSS FUNCTIONAL INCOMPREHENSION?

22. THE PROBLEM Lost in translation

23. THE PROBLEM

24. INCOMPATIBLE LANGUAGES • No buy in • Team desynchronization

25. LEAN DEFINITION Needs Functionality Task Set

26. TRANSLATIONNeeds Functionality Functionality Task Set Schedule and Budget Effort

27. TRANSLATIONFunctionality Per Function Complexity Relative Risk Overall Complexity

28. LEAN DEFINITION • DeﬁnesVision - Sets expectations, controls feature creep, truer project scope • Enables 360°View - reveals show stopper and design conﬂicts • EasesTranslation - facilities buy in and team synchronization

29. [email protected] [email protected] Cindy Solomon Malcolm Knapp One Day Class December 3rd introleandef.eventbrite.com Thanks!

Introduction To The Lean Definition Process

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