Is a creative bottleneck costing your business?
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The document discusses the creative bottleneck in businesses caused by an increase in marketing channels and a demand for visual content, leading to inefficient processes. It highlights that content marketers spend significant time on feedback and approvals, resulting in wasted resources and missed opportunities. The document suggests utilizing purpose-built creative tools, such as Hightail, to enhance collaboration and overcome these challenges.
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Is a creative bottleneck costing your business?
- 1. Is a creative bottleneck costing your business?
- 2. Source: Content Marketing Institute
- 3. This is because of the explosion of new marketing channels
- 4. Which has increased the demand for visual content
- 5. Marketers have lots of tools for analyzing and automating campaigns
- 6. But what about the fuel that powers these tools?
- 7. Source: Content Marketing Institute
- 8. More content + lack of process = content bottleneck
- 9. A content bottleneck wastes money Content marketers spend 85% of their time dealing with feedback and approvals Source: University of Virginia
- 10. Opportunities are missed Without personalized content you’re not getting value from your automation tools
- 11. Innovation is stifled 77% of employees feel more pressure to be productive than creative Source: Adobe State of Create 2016
- 12. Creative process technology is the next evolution in marketing
- 13. A purpose-built creative tool like Hightail lets you collaborate on visual content more effectively
- 14. It’s time to shatter the content bottleneck
- 15. Find out more at www.hightail.com