The document discusses strategies for managing people within an organization's IT department. It emphasizes that an IT department's goal is to enable behaviors that create value for the wider organization. To do so requires strategies for staff, consumers of IT services, and stakeholders. For staff, the strategies include understanding motivation and designing the organization consciously. For consumers, it involves nudging adoption through intuitive design. For stakeholders, it means consciously managing the department's brand and influence throughout the organization. The overarching goal is to define and enable the desired human behaviors that realize the department's intended value.