mvolution wagner_mobile_strategie
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This document discusses how to develop a mobile strategy for travel companies. It outlines key aspects to consider such as management commitment, goals, value creation, budget, and complexity. The document recommends workshops with experts and stakeholders to visualize ideas, develop detailed concepts, and code apps for different platforms. It stresses the importance of realizing the mobile opportunity, creating value in the travel process, and providing an extraordinary user experience. Developing a strong mobile strategy is key to winning in this new landscape.
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mvolution wagner_mobile_strategie
- 1. Wie entwickelt maneine Mobile Strategie für Reiseunternehmen? © mvolution GmbH, March 2011 @ITB eTravel World
- 2. Key facts mvolution mvolution GmbH mobile travel infotainment Mobile Cross Platform Development Meta-Mobility Tool Consulting & Strategy Flights, Trains, Cars, Hotels & Cities Concept & Design Organizing & Planning Programming & Operations Mapping & Location Based Services Appstore Management Real Time Traveller Tracking iPhone iPad Real Time BlackBerry Android Bada OS Location Awareness Context Qt Windows Phone 7 Palm Mobile Nomade Planning Tracking Nokia MeeGo Itinerary Transactions © copyright 2011 mvolution GmbH confidential Seite 2
- 3. Customers BlackBerry, iPhone, Palm Pre, Nokia © copyright 2011 mvolution GmbH confidential Seite 3
- 4. Customers iPad © copyright 2011 mvolution GmbH confidential Seite 4
- 5. Customers Avis foriPhone Avis for Palm Avis for BlackBerry © copyright 2011 mvolution GmbH confidential Seite 5
- 6. Customers © copyright 2011mvolution GmbH confidential Seite 6
- 7. travelload mobility tool ©copyright 2011 mvolution GmbH confidential Seite 7
- 8. travelload mobility tool Email Reisebestätigung an [email protected] © copyright 2011 mvolution GmbH confidential Seite 8
- 9. A short marketoverview http://blog.appsfire.com © copyright 2011 mvolution GmbH confidential Seite 9
- 10. A short marketoverview http://www.wiwo.de/technik-wissen/die-app-industrie-im-umbruch-456912/ © copyright 2011 mvolution GmbH confidential Seite 10
- 11. A short marketoverview In Germany in 2010 (BITKOM) 900 million downloads 112% annual growth 357 Mio Euro with apps (German Apple App Store 02/2011) 18.324 travel apps 72% paid & 28% free apps more than 16 categories > 100 different functions © copyright 2011 mvolution GmbH confidential Seite 11
- 12. A few questionsyou should answer Your Mobile Strategy in short Management awareness? (mostly with iPhone in hand) Management A clear assignment by Management? Commitment The best: there is a Mobile Budget! Branding (showing my brand) Purpose / Customer Relationship (value added services) Goals M-Commerce (selling products) Can we create new value? Value Or at least add value to existing services? Can we learn from user behavior? Do we want to be an Innovator? Budget Are we focusing on Premium users? Do we have sufficient budget? © copyright 2011 mvolution GmbH confidential Seite 12
- 13. Strategy Parameter Costs Commerce Services Branding Complexity © copyright 2011 mvolution GmbH confidential Seite 13
- 14. Where are youin the value chain? Creating Value (user experience, content, easy processes, social context …) Pre-Trip On-the-Go Post-Trip 2% 3% 95% your move © copyright 2011 mvolution GmbH confidential Seite 14
- 15. The challenge (mostof the time)… … from Web to App User Experience Design-Thinking Usability Engineering Content Availability Interfaces (API‘s) © copyright 2011 mvolution GmbH confidential Seite 15
- 16. Note or mindmapkey functions, contents, API’s etc. © copyright 2011 mvolution GmbH confidential Seite 16
- 17. Workshops with expertsand internal stakeholders Internal Project Manager External Expert Sales Marketing Internal IT © copyright 2011 mvolution GmbH confidential Seite 17
- 18. Idea visualisation (methodI) © copyright 2011 mvolution GmbH confidential Seite 18
- 19. Idea visualisation (methodII) © copyright 2011 mvolution GmbH confidential Seite 19
- 20. Detailed concept © copyright2011 mvolution GmbH confidential Seite 20
- 21. Coding on SDK‘s(iOS, BlackBerry, Android etc.) © copyright 2011 mvolution GmbH confidential Seite 21
- 22. The marketing ofthe App © copyright 2011 mvolution GmbH confidential Seite 22
- 23. Conclusion TheWinners The Losers those who realise the those who don‘t have a Mobile Opportunity Mobile Strategy those who can create value within the chain those who provide extraordinary UX those who committ © copyright 2011 mvolution GmbH confidential Seite 23
- 24. Thank you Stefan Wagner Managing Director mvolution GmbH +49 176 30030080 [email protected] www.mvolution.de www.travelload.de © copyright 2011 mvolution GmbH confidential Seite 24