Facebook - World and Western Europe - Jan 2010
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The document provides statistics on Facebook usage worldwide and in Western Europe in January 2010. Some key points: - Facebook had 350 million active users globally with 175 million active daily and 55 million posting statuses daily. - The top 20 countries accounted for 273 million users or 78% of Facebook's active users. The US was the largest country with over 70 million users. - In Western Europe, the UK had the most Facebook users at 22.6 million, followed by France, Italy, Spain, and Germany. - Usage varied by age and gender in different countries but generally young adults 18-29 were the most active demographic on Facebook in Western Europe.
Facebook - World and Western Europe - Jan 2010
- 1. FACEBOOK WORLD AND WESTERN EUROPE JAN 2010
- 3. Facebook in numbers Users 350 MIO • total active users 175 MIO • active users each day 35 MIO • users updating status each day 55 MIO • status updates each day 2,5 BILLION • photos uploaded each month 1,6 MIO • active Pages 5,3 BILLION • fans of Facebook Pages
- 4. Facebook in numbers User activity 130 • average number of friends 8 • average friend requests sent in a month 55 • average minutes on Facebook each day 25 • average comments posted in a month 2 • average Pages per month 12 • average number of groups
- 5. Facebook in numbers Mobile • active users currently accessing Facebook 65 MIO through mobile devices 50 • percent more active than non-mobile users • mobile operators working to deploy and 180 promote Facebook mobile products, in over 60 countries
- 6. Some Facebook Pages and fans 4.8 Mio 4.1 Mio 1.8 Mio 1.7 Mio 5.4 Mio 3.6 Mio 2.8 Mio 1.5 Mio 1.2 Mio 3.4 Mio 3.3 Mio 4.7 Mio 1.6 Mio 2.3 Mio 2.2 Mio 0.8 Mio
- 7. 2009. MIO users continuously worldwide in reaching 350 Facebook has been growing, Total active users 0 50 100 150 200 250 300 350 400 12-2004 02-2005 04-2005 06-2005 08-2005 10-2005 12-2005 02-2006 Facebook’s growth 04-2006 06-2006 08-2006 10-2006 12-2006 02-2007 04-2007 06-2007 08-2007 10-2007 12-2007 02-2008 04-2008 06-2008 08-2008 10-2008 12-2008 02-2009 04-2009 06-2009 08-2009 350 MIO 10-2009 12-2009
- 8. Facebook users Share per area Facebook users come from all over the world - 36% 28.3% 21.7% about 65% from North America and Europe 2.6% 8.9% 2.5%
- 9. Top 20 countries United States (US) The top 20 United Kingdom (GB) Turkey (TR) countries in Indonesia (ID) terms of reach France (FR) Canada (CA) account for Italy (IT) about 273 Philippines (PH) Spain (ES) MIO users, i.e. Australia (AU) 78% of Argentina (AR) Colombia (CO) Facebook Mexico (MX) active users Germany (DE) Chile (CL) India (IN) Taiwan (TW) Venezuela (VE) Malaysia (MY) Sweden (SE) 0 10 20 30 40 50 60 70 80 90 100 Million users
- 10. Top 20 countries for penetration % facebook users on population 60% In 21 countries, over 50% 25% of population is 40% a Facebook 30% user. 20% 10% 0%
- 11. Facebook Top 10 countries in Western Europe
- 12. Facebook Facebook users in TOP 10 Western European countries 25 22,6 20 Million users 15 14,3 13,3 10 7,7 5,8 5 3,1 2,9 2,3 2,3 1,8 0 Jan 2010 Jun 2009 Jan 2009 Jun 2008
- 13. Facebook users and population 90 Several 80 Western 70 European 60 countries have Million users a strong 50 growth 40 potential 30 20 10 0 Population Facebook users
- 14. Facebook rank in Western Europe According to 1° Alexa, Facebook is the 2° second UK - FRANCE preferred ITALY - SWEDEN BELGIUM - DENMARK site, after NORWAY - SWITZERLAND Google, in 8 of 10 FB Top 3° European Countries 4° SPAIN 5° GERMANY
- 15. Facebook – UK 62 MIO 46.7 MIO 22.6 MIO Population Internet population Facebook population
- 16. Facebook – UK Gender distribution Users by age >64 55-59 60-64 2% 2% 2% 50-54 3% <18 14% 45-49 5% 40-44 7% Male 48.3% Female 35-39 10% 18-24 51.7% 28% 30-34 11% 25-29 16%
- 17. Facebook – UK Users by gender and age 7000 6000 5000 Users (x000) 4000 3000 2000 1000 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 18. Facebook – France 64.7 MIO 43.1 MIO 14.3 MIO Population Internet population Facebook population
- 19. Facebook – France Gender distribution Users by age 50-54 55-59 60-64 >64 3% 2% 1% 1% 45-49 4% 40-44 5% <18 18% 35-39 Male 7% 47.7% Female 30-34 52.3% 11% 18-24 31% 25-29 17%
- 20. Facebook – France Users by gender and age 5000 4500 4000 3500 3000 Users (x000) 2500 2000 1500 1000 500 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 21. Facebook – Italy 60.2 MIO 30 MIO 13.3 MIO Population Internet population Facebook population
- 22. Facebook – Italy Gender distribution Users by age 55-59 2% 60-64 1% >64 50-54 1% 3% <18 45-49 15% 5% 40-44 8% Female 46.3% 35-39 Male 10% 53.7% 18-24 26% 30-34 13% 25-29 16%
- 23. Facebook – Italy Users by gender and age 4000 3500 3000 2500 Users (x000) 2000 1500 1000 500 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 24. Facebook – Spain 46.1 MIO 29.1 MIO 7.7 MIO Population Internet population Facebook population
- 25. Facebook – Spain Gender distribution 55-59 Users by age 1% 60-64 >64 50-54 1% 1% 3% 45-49 4% <18 9% 40-44 7% 18-24 Male 22% 47.6% 35-39 12% Female 52.4% 30-34 19% 25-29 21%
- 26. Facebook – Spain Users by gender and age 1800 1600 1400 1200 Users (x000) 1000 800 600 400 200 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 27. Facebook – Germany 81.8 MIO 54.2 MIO 5.8 MIO Population Internet population Facebook population
- 28. Facebook – Germany Gender distribution Users by age 50-54 55-59 2% 60-64 >64 1% 1% 1% 45-49 4% <18 14% 40-44 6% 35-39 9% Male 48.9% Female 51.1% 30-34 18-24 13% 30% 25-29 19%
- 29. Facebook – Germany Users by gender and age 1800 1600 1400 1200 Users (x000) 1000 800 600 400 200 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 30. Facebook – Sweden 9.3 MIO 8.1 MIO 3.1 MIO Population Internet population Facebook population
- 31. Facebook – Sweden Gender distribution Users by age 60-64 >64 55-59 2% 2% 50-54 3% 4% <18 16% 45-49 5% 40-44 Male 8% 48% Female 35-39 18-24 52% 9% 26% 30-34 11% 25-29 14%
- 32. Facebook – Sweden Users by gender and age 900 800 700 600 Users (x000) 500 400 300 200 100 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 33. Facebook – Belgium 10.8 MIO 7.3 MIO 2.9 MIO Population Internet population Facebook population
- 34. Facebook – Belgium Gender distribution Users by age 55-59 >64 3% 60-64 1% 2% 50-54 4% <18 15% 45-49 6% 40-44 7% Female Male 49.5% 50.5 % 35-39 18-24 9% 26% 30-34 12% 25-29 15%
- 35. Facebook – Belgium Users by gender and age 800 700 600 500 Users (x000) 400 300 200 100 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 36. Facebook – Denmark 5.5 MIO 4.6 MIO 2.3 MIO Population Internet population Facebook population
- 37. Facebook – Denmark Gender distribution Users by age 60-64 >64 55-59 2% 3% 50-54 3% 5% <18 18% 45-49 7% Male 48.3% 40-44 8% Female 51.7% 18-24 21% 35-39 10% 30-34 25-29 11% 12%
- 38. Facebook – Denmark Users by gender and age 500 450 400 350 300 Users (x000) 250 200 150 100 50 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 39. Facebook – Norway 4.9 MIO 4.2 MIO 2.3 MIO Population Internet population Facebook population
- 40. Facebook – Norway Gender distribution Users by age 55-59 60-64 >64 2% 50-54 2% 1% 4% 45-49 5% <18 15% 40-44 7% Female Male 49.2% 35-39 50.8% 9% 18-24 30% 30-34 10% 25-29 15%
- 41. Facebook – Norway Users by gender and age 700 600 500 Users (x000) 400 300 200 100 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 42. Facebook – Switzerland 7.8 MIO 5.7 MIO 1.8 MIO Population Internet population Facebook population
- 43. Facebook – Switzerland Gender distribution Users by age 50-54 55-59 60-64 >64 3% 2% 1% 1% 45-49 5% <18 15% 40-44 7% Female 49.4% Male 35-39 0.9 MIO 50.6% 9% 0.9 MIO 18-24 28% 30-34 12% 25-29 17%
- 44. Facebook – Switzerland Users by gender and age 600 500 400 Users (x000) 300 200 100 0 <18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64 Male Female Total
- 45. THANK YOU FOR YOUR ATTENTION Amodiovalerio Verde [email protected]