Job Search Secrets of an
Industry Insider
March 9, 2011
Today’s Goals
 Learn how to maximize your results with outside
   recruiters

 Conduct your job search like an industry insider
   would

 Implement steps to establish yourself as an expert

 Improve networking skills and approach

 Learn how to maximize online social media

 Take control of your job search
Some Key Points
         before we start
 Be selective on advice you receive

 Don’t let your employment status define you

 Remove negative influencers

 Diversify your networks

 Don’t allow other’s biases affect your job search
Working with
     Recruiters
“I am open to the guidance of synchronicity, and
                        do
      not let expectations hinder my path.”

                                     Dalai Lama
Profile of a Recruiter
• 100% Commission Based
• Work on 3-5 open positions at any
  one time
• Work with 2-3 companies
• Tend to be specialists
• Are not geographically bound
• Receive hundreds of unsolicited
  resumes
• Heavily web-dependent, but NOT
  job board dependent
• Looking for the needle in the
  haystack

      Vast majority of
       recruitersFAIL
10 Tips for getting the most
     out of working with a recruiter

1.   Understand how recruiters work        6.   Keywords are “Key” to
                                                finding a job
2.   Realize that recruiters are NOT
     trying to find you a job              7.   Referrals are as good as gold

3.   Work with multiple recruiters         8.   Identify specialists

1.   Stay in front of recruiters without   9.   Get Networked
     overcommunicating
                                           10. Get Certified
2.   Make it easy for recruiters to find
     you (but not too easy)
My Job Search – the first
                     48 hours
1.   Update and Optimize LinkedIn

2.   Increase my web presence – become a big, shiny, loud needle
              Create website for resume
              Facebook, Twitter, Plaxo, Hoover’s, InfoUSA
              Search Engine Optimization

3.   Create own blog – post to weekly

4.   Avoid posting resume on Monster, Careerbuilder, etc

5.   Search for industry niche recruiters
              National Association of Personnel Services (recruitinglife.com)
              American Staffing Association
              Google search
              Industry trade associations

6.   Contact everyone I know

7.   Learn to love COFFEE
Online Prospecting Tools

1. Jigsaw

2. Pipl

3. Business Journal Alerts

4. Google News

5. Tweetbeep

6. LinkedIn Search
Become an Expert
   “I’m not a doctor, but I did stay at a
          Holiday Inn Express”

               Anonymous
“The emerging picture from such
   studies is that ten thousand hours
   of practice is required to achieve
   the level of mastery associated
   with being a world-class expert –
   in anything”

           Daniel Levitin, Neurologist



from the Malcolm Gladwell book
   Outliers
“The so-called expert with the most
   credibility indicators, whether
   acronyms or affiliations, is often the
   most successful in the marketplace,
   even if other candidates have more
   in-depth knowledge.

This is a matter of superior positioning,
   not deception”

Timothy Ferriss
The 4-Hour Workweek
How to become an
            expert
1.   Embrace web blogging
            Personal blog
            Facebook, Twitter, LinkedIn

2.   Build a professional website

3.   Read top 3 industry books

4.   Join trade associations

5.   Teach at local colleges

6.   Become a consultant

7.   Write articles for trade magazines

8.   Share thought leadership with media
Networking
“Eighty percent of success is showing up.”

              Woody Allen
What is Networking?

 Creating a personal and/or
 business network of contacts that
 help you achieve your goals
  In this case, helping you find the
 career you want
Why is Networking Effective?

• It’s a proactive approach to your job
  search
• You differentiate yourself from other
  applicants
• Hiring Managers prefer referrals over the
  traditional interview process
• Your create a team of “agents” that works
  for you


           In general,
    People want to help other
              people
Effective Networking
                         Maximizing your Time
5 Tips for Effective Networking….

 1.       Treat your job search as a full-   4.       Get Involved
          time job                                •      Non-Profits
                                                  •      Trade Associations
 1.    Know what you want                         •      Alumni Chapters
                                                  •      Community Associations
      •   New or same career
      •   Target Companies
                                             5.       Give Something Back
                                                  •      Ask how you can help your
 1.       Contact EVERYONE you know                      networking contact
      •      Friends & Relatives                  •      Remind them of their company
      •      Former Colleagues                           referral program
      •      Vendors                              •      Look for ways to keep in touch other
      •      Past Clients/Prospects                      than your job search
      •      Acquaintances
Where to Network
• Trade Associations         KEY POINT:
• Chambers of Commerce       Effective Networking is more than
                                        just showing up
• Rotary and other Service
  Organizations                          Be Active!

• Places of Worship              • Volunteer
                                 • Join a committee (or several)
• Alumni Chapters                • Serve on the board

• Social Clubs
• Charities
Using Technology to
              expand your Network
Linked In – Business Networking Site

Indeed.com– Search engine for Job Sites

Trade Association Web Sites

Alumni Web Sites and Message Boards

Email Notifications
              Monster
              Career Builder
              Hot Jobs

Create your own Personal Web Site
Additional Networking
             Tips
•Arrive early – get to know the hosts       Sample Questions
•Volunteer
                                          •What do you do?
•You’re not in a business card handout
                                          •How did you get into
contest
                                          that business?
•Have 5 or 6 go to questions, then stop   •What did you do
talking and listen                        before this position?
•Set realistic goals ahead of time        •Where are you from
•Follow up quickly                        originally?
                                          •What would an ideal
                                          prospect of yours look
                                          like?
Additional Networking
             Tips
•Arrive early – get to know the hosts         Sample Goals
•Volunteer
                                          •Meet the Exec.
•You’re not in a business card handout
                                          Director
contest
                                          •3 potential leads
•Have 5 or 6 go to questions, then stop   •2 networking contacts
talking and listen                        •Volunteer Opportunity
•Set realistic goals ahead of time
•Follow up quickly
Social
    Networking
It’s all who you know – and who knows you
What on Earth do I do
        with

                        ?
What is
•Social Networking Site
•140 Character limit
•100 Million Users
•Q1 – 4 Billion Tweets
•Over 70k Applications
tips – twips?
•Download TweetDeck
•Be a Follower
•Use Hash Tags
•Join and Create Lists
•Link to Facebook and LinkedIn
•Learn to Retweet

    #HR
    #Recruitment
    #Staffing
Creating a
  Blog
Managing Your Social
       “Life”
One Stop
Final Thoughts
In Closing

    Act Like a Recruiting Industry Insider


    Increase Your Profile


    Take Control of Your Job Search


    Good Luck!

29
Tom Erb, SPHR

tomerb@tallannresources.com

    tallannresources.com

 blog.tallannresources.com

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Job search secrets of an industry insider

  • 1. Job Search Secrets of an Industry Insider March 9, 2011
  • 2. Today’s Goals  Learn how to maximize your results with outside recruiters  Conduct your job search like an industry insider would  Implement steps to establish yourself as an expert  Improve networking skills and approach  Learn how to maximize online social media  Take control of your job search
  • 3. Some Key Points before we start  Be selective on advice you receive  Don’t let your employment status define you  Remove negative influencers  Diversify your networks  Don’t allow other’s biases affect your job search
  • 4. Working with Recruiters “I am open to the guidance of synchronicity, and do not let expectations hinder my path.” Dalai Lama
  • 5. Profile of a Recruiter • 100% Commission Based • Work on 3-5 open positions at any one time • Work with 2-3 companies • Tend to be specialists • Are not geographically bound • Receive hundreds of unsolicited resumes • Heavily web-dependent, but NOT job board dependent • Looking for the needle in the haystack Vast majority of recruitersFAIL
  • 6. 10 Tips for getting the most out of working with a recruiter 1. Understand how recruiters work 6. Keywords are “Key” to finding a job 2. Realize that recruiters are NOT trying to find you a job 7. Referrals are as good as gold 3. Work with multiple recruiters 8. Identify specialists 1. Stay in front of recruiters without 9. Get Networked overcommunicating 10. Get Certified 2. Make it easy for recruiters to find you (but not too easy)
  • 7. My Job Search – the first 48 hours 1. Update and Optimize LinkedIn 2. Increase my web presence – become a big, shiny, loud needle  Create website for resume  Facebook, Twitter, Plaxo, Hoover’s, InfoUSA  Search Engine Optimization 3. Create own blog – post to weekly 4. Avoid posting resume on Monster, Careerbuilder, etc 5. Search for industry niche recruiters  National Association of Personnel Services (recruitinglife.com)  American Staffing Association  Google search  Industry trade associations 6. Contact everyone I know 7. Learn to love COFFEE
  • 8. Online Prospecting Tools 1. Jigsaw 2. Pipl 3. Business Journal Alerts 4. Google News 5. Tweetbeep 6. LinkedIn Search
  • 9. Become an Expert “I’m not a doctor, but I did stay at a Holiday Inn Express” Anonymous
  • 10. “The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert – in anything” Daniel Levitin, Neurologist from the Malcolm Gladwell book Outliers
  • 11. “The so-called expert with the most credibility indicators, whether acronyms or affiliations, is often the most successful in the marketplace, even if other candidates have more in-depth knowledge. This is a matter of superior positioning, not deception” Timothy Ferriss The 4-Hour Workweek
  • 12. How to become an expert 1. Embrace web blogging  Personal blog  Facebook, Twitter, LinkedIn 2. Build a professional website 3. Read top 3 industry books 4. Join trade associations 5. Teach at local colleges 6. Become a consultant 7. Write articles for trade magazines 8. Share thought leadership with media
  • 13. Networking “Eighty percent of success is showing up.” Woody Allen
  • 14. What is Networking? Creating a personal and/or business network of contacts that help you achieve your goals In this case, helping you find the career you want
  • 15. Why is Networking Effective? • It’s a proactive approach to your job search • You differentiate yourself from other applicants • Hiring Managers prefer referrals over the traditional interview process • Your create a team of “agents” that works for you In general, People want to help other people
  • 16. Effective Networking Maximizing your Time 5 Tips for Effective Networking…. 1. Treat your job search as a full- 4. Get Involved time job • Non-Profits • Trade Associations 1. Know what you want • Alumni Chapters • Community Associations • New or same career • Target Companies 5. Give Something Back • Ask how you can help your 1. Contact EVERYONE you know networking contact • Friends & Relatives • Remind them of their company • Former Colleagues referral program • Vendors • Look for ways to keep in touch other • Past Clients/Prospects than your job search • Acquaintances
  • 17. Where to Network • Trade Associations KEY POINT: • Chambers of Commerce Effective Networking is more than just showing up • Rotary and other Service Organizations Be Active! • Places of Worship • Volunteer • Join a committee (or several) • Alumni Chapters • Serve on the board • Social Clubs • Charities
  • 18. Using Technology to expand your Network Linked In – Business Networking Site Indeed.com– Search engine for Job Sites Trade Association Web Sites Alumni Web Sites and Message Boards Email Notifications  Monster  Career Builder  Hot Jobs Create your own Personal Web Site
  • 19. Additional Networking Tips •Arrive early – get to know the hosts Sample Questions •Volunteer •What do you do? •You’re not in a business card handout •How did you get into contest that business? •Have 5 or 6 go to questions, then stop •What did you do talking and listen before this position? •Set realistic goals ahead of time •Where are you from •Follow up quickly originally? •What would an ideal prospect of yours look like?
  • 20. Additional Networking Tips •Arrive early – get to know the hosts Sample Goals •Volunteer •Meet the Exec. •You’re not in a business card handout Director contest •3 potential leads •Have 5 or 6 go to questions, then stop •2 networking contacts talking and listen •Volunteer Opportunity •Set realistic goals ahead of time •Follow up quickly
  • 21. Social Networking It’s all who you know – and who knows you
  • 22. What on Earth do I do with ?
  • 23. What is •Social Networking Site •140 Character limit •100 Million Users •Q1 – 4 Billion Tweets •Over 70k Applications
  • 24. tips – twips? •Download TweetDeck •Be a Follower •Use Hash Tags •Join and Create Lists •Link to Facebook and LinkedIn •Learn to Retweet #HR #Recruitment #Staffing
  • 25. Creating a Blog
  • 26. Managing Your Social “Life”
  • 29. In Closing  Act Like a Recruiting Industry Insider  Increase Your Profile  Take Control of Your Job Search  Good Luck! 29
  • 30. Tom Erb, SPHR [email protected] tallannresources.com blog.tallannresources.com