SlideShare a Scribd company logo
#coolexhibition: New Ways of Thinking
About Our Young Audiences
Jodi Ferrari
#coolexhibition
IMAGE: Nastya Nudnik
#coolexhibition
IMAGE:
iHeart I Street Art
#coolexhibition




#coolexhibition
#coolexhibition
#coolexhibition
Science Gallery Melbourne is looking for young and curious people to
join Sci Curious – an advisory group that will help inform and shape
the future of our exhibitions, public events and programs.
We’re keen to talk to 15 to 25-year-olds who are passionate about art,
science, design, technology and innovation, and who are keen to
meet other like-minded, self-confessed (and proud) nerds and
contribute to the Gallery’s planning and projects, keeping young
voices front and centre.
We welcome all young people, and strongly encourage applications
from people who are Indigenous, people from diverse cultural and
linguistic backgrounds, and people with disabilities. Sci Curious
members will receive a small payment in exchange for their time.
w. melbourne.sciencegallery.com
#coolexhibition
#coolexhibition
#coolexhibition
IMAGES:
Harry Cox, secondary school student, Gold Coast
#coolexhibition
IMAGE: Michelle Hamer tapestry
#coolexhibition
IMAGE:
Natasha Bieniek
#coolexhibition
Shaun Gladwell Pacific Undertow
Museum of Contemporary Art, Sydney
#coolexhibition
Shaun Gladwell Pacific Undertow
Museum of Contemporary Art, Sydney
#coolexhibition
Shaun Gladwell Pacific Undertow
Museum of Contemporary Art, Sydney
#coolexhibition
Shaun Gladwell Pacific Undertow
Museum of Contemporary Art, Sydney
#coolexhibition
Experimenta Makes Sense
International Triennial of Media Art at TRG
#coolexhibition
Experimenta Makes Sense
International Triennial of Media Art at TRG
#coolexhibition
Margaret Olley Art Centre iPad area
#coolexhibition
NGA app
‘Siren Discovers ‘Art Deco’
Visitors can loan a plush toy
and a mini iPad from the
Gallery Desk upon arrival for
children under 5 to engage
with the exhibition ‘The world
turns Modern: Art Deco from
the National Collection’.
#coolexhibition
#coolexhibition
#coolexhibition
#coolexhibition
#coolexhibition
NGV Friday Nights
#coolexhibition
NGV Friday Nights
#coolexhibition
#coolexhibition
Auckland Art Gallery
#coolexhibition
IDEA
The best way to make young people acquainted with art is to get real works of
art in their hands. Normally the cost of artwork is forbidding for young people,
muka offers a solution!
MUKA PRINTS
• Original lithographs by prominent artists
• To be seen
• To be appreciated
• To be bought eventually
• To be owned
• Exclusively for people under 19
NO ADULTS ALLOWED
• The magic value of art
• Cannot be expressed in money
• It’s all about connecting
• Ideally at a young age
#coolexhibition
RULES
• A number of well-known artists from around the world are invited to
produce a set of small (100 x 200mm) original lithographs
• The works reflect the normal style and concerns of the artists, there is no
patronising or ‘talking down’ to children
• The lithographs will eventually be sold to young people aged 5-18 inclusive
• Visitors to the show can buy a maximum of three lithographs and only for
themselves, not for adults
• All works sold at a uniform price set according to specific costs in every
county
• Names and signatures of the artists are covered up during the shows,
muka wants young art collectors to look to look at the works, not
considering the fame of the artist or potential for financial gain
• Adults are not allowed in the exhibitions
• Visitors can enter the exhibition space only once
• Mobile phones and camera are not allowed in the exhibition space
#coolexhibition
SUMMARY OF IDEAS TO EXPLORE
How does technology support or enhance the experience of young visitors to
your gallery or museum? EMBRACE TECHNOLOGY BUT FOCUS ON
EXPERIENCE
How many fans/followers does your institution’s social media have in the elusive
demographic of young people? CREATIVELY ENGAGE YOUNG PEOPLE WITH
YOUR CONTENT ON SOCIAL PLATFORMS
How does your promotional material reflect or inspire engagement young
people’s engagement with your gallery or museum? EMBED YOUNG PEOPLE
Are you displaying the ‘right’ art and objects to connect with young audiences?
THINK OUTSIDE THE BOX ABOUT CONTENT TO ATTRACT YOUNG AUDIENCES
Are you embracing the language of young people ? LEARN THE LINGO -
EMBRACE HASHTAGS AND EMOJIS
What do millennials want? DJS, MIXED DRINKS AND DATING OPTIONS (?)
#coolexhibition
So, what do we offer in the social and digital age?
Your friendly reminder…
The Gallery offers my students an authentic experience rather
than a mediated one. I use the mediated imagery prior to
arrival in the Gallery to educate the students on the intensity
and integrity of a primary viewing that digital presentation does
not offer. Whilst some galleries in the world make available on
their sites exceptionally high resolution imagery - allowing you
to look at the strokes of the paint brush for example, they do
not allow for the wider sensory engagement that can lead to
the aesthetic experience and deeper understanding of the feel
for a work.
- Secondary Visual Arts teacher
#coolexhibition
DISCUSSION / QUESTIONS

More Related Content

PPTX
Fructose Marketing Strategy
Adi Salé
 
PPT
Aam Project
wanjiao
 
PDF
WOJTEK PILCZYNSKI RESUME
Wojtek K. Pilczynski
 
PPT
Craftspace work and projects 2014-2016
Craftspace
 
PPT
Dina pokrajac - Kic Zagreb
Simone Petrucci
 
PPTX
NPO Briefing Presentation
Sava Radulovic
 
PDF
Caley holmboe pr plan
oliviallagostera
 
PDF
HargroveE_3.2.2Project
Erika Hargrove
 
Fructose Marketing Strategy
Adi Salé
 
Aam Project
wanjiao
 
WOJTEK PILCZYNSKI RESUME
Wojtek K. Pilczynski
 
Craftspace work and projects 2014-2016
Craftspace
 
Dina pokrajac - Kic Zagreb
Simone Petrucci
 
NPO Briefing Presentation
Sava Radulovic
 
Caley holmboe pr plan
oliviallagostera
 
HargroveE_3.2.2Project
Erika Hargrove
 

What's hot (16)

PDF
Art & Beyond Fall Issue 2020
Mila Ryk
 
PPTX
Toledo Museum of Art 2010 Strategic Planning
Toledo Museum of Art
 
PDF
facetime - an exhibition in aid of The Art Room
Columbia Threadneedle Investments
 
PDF
Listen Up - Approaches for engaging young people at the National Portrait Gal...
Museu Marítim de Barcelona
 
PDF
Celebrating canadas 150th birthday
Arts Cubed
 
PPT
Toledo Museum of Art 2012-2013 Annual Plan
Toledo Museum of Art
 
PPTX
Museum education buckingham 23.01.13
annefay
 
PPTX
Assi's Gallery Addis Ethiopia
Lydia Sorflaten
 
PPT
ArtLinks Applying for Funding
ArtLinks
 
PPT
DHONUK.COM
Kangan Deka
 
PPTX
Promptism
Coach Hall
 
PPTX
Dhonuk.com
vikas sharma
 
PDF
Stefanowski_CV
Cameron Stefanowski
 
PPT
ImaginOn at BOFA Conference, Stockholm, 5/9/07
lkilkka
 
PPT
Collections for People: Making Stores Work Harder
Museums & Heritage Show
 
PDF
The Fashion Book-CU
amrit kaur jubble
 
Art & Beyond Fall Issue 2020
Mila Ryk
 
Toledo Museum of Art 2010 Strategic Planning
Toledo Museum of Art
 
facetime - an exhibition in aid of The Art Room
Columbia Threadneedle Investments
 
Listen Up - Approaches for engaging young people at the National Portrait Gal...
Museu Marítim de Barcelona
 
Celebrating canadas 150th birthday
Arts Cubed
 
Toledo Museum of Art 2012-2013 Annual Plan
Toledo Museum of Art
 
Museum education buckingham 23.01.13
annefay
 
Assi's Gallery Addis Ethiopia
Lydia Sorflaten
 
ArtLinks Applying for Funding
ArtLinks
 
DHONUK.COM
Kangan Deka
 
Promptism
Coach Hall
 
Dhonuk.com
vikas sharma
 
Stefanowski_CV
Cameron Stefanowski
 
ImaginOn at BOFA Conference, Stockholm, 5/9/07
lkilkka
 
Collections for People: Making Stores Work Harder
Museums & Heritage Show
 
The Fashion Book-CU
amrit kaur jubble
 
Ad

Similar to Jodi Ferrari (20)

PPTX
Museum Selfies
ccalderone
 
PPTX
Beyond the #selfie: Connecting teens and art through social media
Dana Allen-Greil
 
PDF
BREAKING THE GLASS CASE: How Museums & Science Centers Stay Relevant Through ...
Dave Cobb
 
PPTX
Digitally mediated youth engagement in GLAMs during the pandemic
Web2Learn
 
PDF
Beyond the Selfie: Connecting Teens and Art through Social Media (NAEA 2014)
Dana Allen-Greil
 
PPTX
codex_urbanite socially engaged art Karen Profilio UNSW 20/6/2014
Karen Profilio
 
PPT
Museum As Platform
nightkitcheninteractive
 
PPTX
Overview of Art Cart Prototyping Phase 1
Margaret Winikates
 
PDF
Design for User Participation: A Half Day Workshop
Nina Simon
 
PPTX
Digital Outdoors - The Arts Catalyst ISAN 13 Nov 2014
Jo Fells
 
PPT
MAAM 2009: Museums and the Social Web
nightkitcheninteractive
 
PPT
Engaging Youth Audiences with Web 2.0 - Francis Nielsen - Wolverhampton Arts ...
sounddelivery
 
PDF
Experimental museumprojects aam2012
Maria Mortati
 
PDF
Next practices in digital and tech #slowmuseo
SLoW Projects
 
PPTX
Digitally mediated youth engagement for GLAMs during the pandemic
Web2Learn
 
PPT
Cultural space ak
manishonlin
 
PDF
MCA + Telstra Partnership Pitch
Lyndon Hale
 
PPTX
Engagement, Art, & Often Children : Gobal Exhibit Forum Sweden
Maria Mortati
 
PDF
Digital approaches for the arts - 2013 - Unthinkable Consulting
JustinSpooner
 
PDF
The Art of AR - MuseumNext
MuseumNext
 
Museum Selfies
ccalderone
 
Beyond the #selfie: Connecting teens and art through social media
Dana Allen-Greil
 
BREAKING THE GLASS CASE: How Museums & Science Centers Stay Relevant Through ...
Dave Cobb
 
Digitally mediated youth engagement in GLAMs during the pandemic
Web2Learn
 
Beyond the Selfie: Connecting Teens and Art through Social Media (NAEA 2014)
Dana Allen-Greil
 
codex_urbanite socially engaged art Karen Profilio UNSW 20/6/2014
Karen Profilio
 
Museum As Platform
nightkitcheninteractive
 
Overview of Art Cart Prototyping Phase 1
Margaret Winikates
 
Design for User Participation: A Half Day Workshop
Nina Simon
 
Digital Outdoors - The Arts Catalyst ISAN 13 Nov 2014
Jo Fells
 
MAAM 2009: Museums and the Social Web
nightkitcheninteractive
 
Engaging Youth Audiences with Web 2.0 - Francis Nielsen - Wolverhampton Arts ...
sounddelivery
 
Experimental museumprojects aam2012
Maria Mortati
 
Next practices in digital and tech #slowmuseo
SLoW Projects
 
Digitally mediated youth engagement for GLAMs during the pandemic
Web2Learn
 
Cultural space ak
manishonlin
 
MCA + Telstra Partnership Pitch
Lyndon Hale
 
Engagement, Art, & Often Children : Gobal Exhibit Forum Sweden
Maria Mortati
 
Digital approaches for the arts - 2013 - Unthinkable Consulting
JustinSpooner
 
The Art of AR - MuseumNext
MuseumNext
 
Ad

More from Museums & Galleries Qld (20)

PPTX
Bianca Acimovic
Museums & Galleries Qld
 
PPTX
Karina Devine and Jolanta Szymczyk
Museums & Galleries Qld
 
PDF
Pia Robinson
Museums & Galleries Qld
 
PDF
Jennifer Garcia and Dianne Aylward
Museums & Galleries Qld
 
PPTX
Chris Stannard
Museums & Galleries Qld
 
PPT
Michael Wardell
Museums & Galleries Qld
 
PPTX
Georgie Sedgwick
Museums & Galleries Qld
 
PPTX
Shanna Muston
Museums & Galleries Qld
 
PPTX
Melissa McQuillan and Melanie Sorenson
Museums & Galleries Qld
 
PPTX
Elspeth McEachern
Museums & Galleries Qld
 
PPTX
Rebecca Maclean
Museums & Galleries Qld
 
PPTX
Ann Kreger
Museums & Galleries Qld
 
PPTX
Sarah Lyons and Joel Evans
Museums & Galleries Qld
 
PPTX
Judith Hickson
Museums & Galleries Qld
 
PPSX
Samantha Faulkner
Museums & Galleries Qld
 
PPTX
Pam Bigelow
Museums & Galleries Qld
 
PPTX
Sarah Barron
Museums & Galleries Qld
 
PPTX
Rachel Arndt
Museums & Galleries Qld
 
PPTX
Tamsin Cull
Museums & Galleries Qld
 
Bianca Acimovic
Museums & Galleries Qld
 
Karina Devine and Jolanta Szymczyk
Museums & Galleries Qld
 
Jennifer Garcia and Dianne Aylward
Museums & Galleries Qld
 
Chris Stannard
Museums & Galleries Qld
 
Michael Wardell
Museums & Galleries Qld
 
Georgie Sedgwick
Museums & Galleries Qld
 
Melissa McQuillan and Melanie Sorenson
Museums & Galleries Qld
 
Elspeth McEachern
Museums & Galleries Qld
 
Rebecca Maclean
Museums & Galleries Qld
 
Sarah Lyons and Joel Evans
Museums & Galleries Qld
 
Judith Hickson
Museums & Galleries Qld
 
Samantha Faulkner
Museums & Galleries Qld
 

Recently uploaded (20)

PPTX
Escalator_21bar064,070,073aeqweqeqe.pptx
Aaravpatel25
 
PDF
📚Student and education importance......
kasimnagori121
 
PPTX
Book Symbols in 'The Curious Incident of the Dog in the Night-time'.pptx
JuanPabloPelezMontoy
 
PDF
MIRACLE - Neshama ft. Ailym - Music Video Pitch
frankiedmuniz
 
PDF
PowerPoint Presentation -- Khai Y -- 9ca7f3602ac1344b9321b19ff99e177d -- Anna...
Adeel452922
 
PDF
Portfolio_Hu Jiayue .pdf
ahujiayue
 
PDF
Malaria detection through machine learning and deep learning
BhaveshGoyal26
 
PDF
Presentación San Patricio Ilustrativo Verde (1).pdf
andressuarezaraya912
 
PPTX
奎斯特大学文凭办理|办理QUC毕业证学位证书2025年新版学位证书影本
1cz3lou8
 
PPTX
Human Efficiencknkjnhjbnhjbhjhjbnljy.pptx
hanhocpt13
 
PDF
File system ,data storage,FAT,NTFS,APFS and directory structures
jaydeepprajapati696
 
PPTX
Q1_Music and Arts_Week 3-4 [Autosaved].pptx
MelissaJeanBayobay1
 
PPTX
THE RISE OF NATIONALISM IN EUROPE (5).pptx
kumarraghwendra1
 
PPTX
Thumbnail Sketch and The Golden Ratio.pptx
joyshehane
 
PDF
Joseph Kim Nolensville Tennessee vs Joseph Kim Nashville Tennessee: A Tale of...
Joseph Kim Nolensville Tennessee
 
PDF
Zero no Tsukaima 2 - Albion of the Wind.pdf
WaldeckFlugelWallens
 
PPTX
UCSP Quarter 1 Week 4 Powerpoint Presentation
EmyMaquiling1
 
PDF
LLLLLLLLLLLLLLLLLLLLCABUTAN UNDIAN PELANCARAN ROKET.pdf
ABKARIMBINABDULRAHMA
 
PPTX
Medieval Iconography and Project for Kids
joyshehane
 
DOCX
Nutrition about ICT AND TLE.09111001991981
CharmicahOmayan3
 
Escalator_21bar064,070,073aeqweqeqe.pptx
Aaravpatel25
 
📚Student and education importance......
kasimnagori121
 
Book Symbols in 'The Curious Incident of the Dog in the Night-time'.pptx
JuanPabloPelezMontoy
 
MIRACLE - Neshama ft. Ailym - Music Video Pitch
frankiedmuniz
 
PowerPoint Presentation -- Khai Y -- 9ca7f3602ac1344b9321b19ff99e177d -- Anna...
Adeel452922
 
Portfolio_Hu Jiayue .pdf
ahujiayue
 
Malaria detection through machine learning and deep learning
BhaveshGoyal26
 
Presentación San Patricio Ilustrativo Verde (1).pdf
andressuarezaraya912
 
奎斯特大学文凭办理|办理QUC毕业证学位证书2025年新版学位证书影本
1cz3lou8
 
Human Efficiencknkjnhjbnhjbhjhjbnljy.pptx
hanhocpt13
 
File system ,data storage,FAT,NTFS,APFS and directory structures
jaydeepprajapati696
 
Q1_Music and Arts_Week 3-4 [Autosaved].pptx
MelissaJeanBayobay1
 
THE RISE OF NATIONALISM IN EUROPE (5).pptx
kumarraghwendra1
 
Thumbnail Sketch and The Golden Ratio.pptx
joyshehane
 
Joseph Kim Nolensville Tennessee vs Joseph Kim Nashville Tennessee: A Tale of...
Joseph Kim Nolensville Tennessee
 
Zero no Tsukaima 2 - Albion of the Wind.pdf
WaldeckFlugelWallens
 
UCSP Quarter 1 Week 4 Powerpoint Presentation
EmyMaquiling1
 
LLLLLLLLLLLLLLLLLLLLCABUTAN UNDIAN PELANCARAN ROKET.pdf
ABKARIMBINABDULRAHMA
 
Medieval Iconography and Project for Kids
joyshehane
 
Nutrition about ICT AND TLE.09111001991981
CharmicahOmayan3
 

Jodi Ferrari

  • 1. #coolexhibition: New Ways of Thinking About Our Young Audiences Jodi Ferrari
  • 7. #coolexhibition Science Gallery Melbourne is looking for young and curious people to join Sci Curious – an advisory group that will help inform and shape the future of our exhibitions, public events and programs. We’re keen to talk to 15 to 25-year-olds who are passionate about art, science, design, technology and innovation, and who are keen to meet other like-minded, self-confessed (and proud) nerds and contribute to the Gallery’s planning and projects, keeping young voices front and centre. We welcome all young people, and strongly encourage applications from people who are Indigenous, people from diverse cultural and linguistic backgrounds, and people with disabilities. Sci Curious members will receive a small payment in exchange for their time. w. melbourne.sciencegallery.com
  • 10. #coolexhibition IMAGES: Harry Cox, secondary school student, Gold Coast
  • 13. #coolexhibition Shaun Gladwell Pacific Undertow Museum of Contemporary Art, Sydney
  • 14. #coolexhibition Shaun Gladwell Pacific Undertow Museum of Contemporary Art, Sydney
  • 15. #coolexhibition Shaun Gladwell Pacific Undertow Museum of Contemporary Art, Sydney
  • 16. #coolexhibition Shaun Gladwell Pacific Undertow Museum of Contemporary Art, Sydney
  • 20. #coolexhibition NGA app ‘Siren Discovers ‘Art Deco’ Visitors can loan a plush toy and a mini iPad from the Gallery Desk upon arrival for children under 5 to engage with the exhibition ‘The world turns Modern: Art Deco from the National Collection’.
  • 29. #coolexhibition IDEA The best way to make young people acquainted with art is to get real works of art in their hands. Normally the cost of artwork is forbidding for young people, muka offers a solution! MUKA PRINTS • Original lithographs by prominent artists • To be seen • To be appreciated • To be bought eventually • To be owned • Exclusively for people under 19 NO ADULTS ALLOWED • The magic value of art • Cannot be expressed in money • It’s all about connecting • Ideally at a young age
  • 30. #coolexhibition RULES • A number of well-known artists from around the world are invited to produce a set of small (100 x 200mm) original lithographs • The works reflect the normal style and concerns of the artists, there is no patronising or ‘talking down’ to children • The lithographs will eventually be sold to young people aged 5-18 inclusive • Visitors to the show can buy a maximum of three lithographs and only for themselves, not for adults • All works sold at a uniform price set according to specific costs in every county • Names and signatures of the artists are covered up during the shows, muka wants young art collectors to look to look at the works, not considering the fame of the artist or potential for financial gain • Adults are not allowed in the exhibitions • Visitors can enter the exhibition space only once • Mobile phones and camera are not allowed in the exhibition space
  • 31. #coolexhibition SUMMARY OF IDEAS TO EXPLORE How does technology support or enhance the experience of young visitors to your gallery or museum? EMBRACE TECHNOLOGY BUT FOCUS ON EXPERIENCE How many fans/followers does your institution’s social media have in the elusive demographic of young people? CREATIVELY ENGAGE YOUNG PEOPLE WITH YOUR CONTENT ON SOCIAL PLATFORMS How does your promotional material reflect or inspire engagement young people’s engagement with your gallery or museum? EMBED YOUNG PEOPLE Are you displaying the ‘right’ art and objects to connect with young audiences? THINK OUTSIDE THE BOX ABOUT CONTENT TO ATTRACT YOUNG AUDIENCES Are you embracing the language of young people ? LEARN THE LINGO - EMBRACE HASHTAGS AND EMOJIS What do millennials want? DJS, MIXED DRINKS AND DATING OPTIONS (?)
  • 32. #coolexhibition So, what do we offer in the social and digital age? Your friendly reminder… The Gallery offers my students an authentic experience rather than a mediated one. I use the mediated imagery prior to arrival in the Gallery to educate the students on the intensity and integrity of a primary viewing that digital presentation does not offer. Whilst some galleries in the world make available on their sites exceptionally high resolution imagery - allowing you to look at the strokes of the paint brush for example, they do not allow for the wider sensory engagement that can lead to the aesthetic experience and deeper understanding of the feel for a work. - Secondary Visual Arts teacher