July 2015 - Brazil’s to-do list for growth: Where to start?

A publication of the Getulio Vargas Foundation • July 2015 • vol. 7 • nº 7
THE BRAZILIAN
ECONOMY
Agribusiness
Inclusive development
Seminar
BRICS and the pursuit of growth
Interview
Luiza Helena Trajano
President of Magazine Luiza
Economists discuss how to make the economy
more efficient and growth sustainable
Brazil’s to-do list
for growth:
Where to start?

Economy, politics, and policy issues
A publication of the Brazilian Institute of
Economics of Getulio Vargas Foundation. The views
expressed in the articles are those of the authors
and do not necessarily represent those of the IBRE.
Reproduction of the content is permitted with
editors’ authorization. Letters, manuscripts and
subscriptions: Send to
thebrazilianeconomy.editors@gmail.com.
Chief Editor
Vagner Laerte Ardeo
Managing Editor
Claudio Roberto Gomes Conceição
Senior Editor
Anne Grant
Production Editor
Louise Pinheiro
Editor
Solange Monteiro
Art Editors
Ana Elisa Galvão
Marcelo Utrine
Sonia Goulart
Contributing Editors
Chico Santos – Agribusiness
Cristina Alves – Services
Sebastian Azumendi– Public Management
THE BRAZILIAN
ECONOMY
The Getulio Vargas Foundation is a private, nonpartisan, nonpro-
fit institution established in 1944, and is devoted to research and
teachingofsocialsciencesaswellastoenvironmentalprotection
and sustainable development.
Executive Board
President: Carlos Ivan Simonsen Leal
Vice-Presidents: Francisco Oswaldo Neves Dornelles, Marcos
Cintra Cavalcanti de Albuquerque, and Sergio Franklin
Quintella.
IBRE
BRAZILIAN
INSTITUTE OF
ECONOMICS
Address
Rua Barão de Itambi, 60
Botafogo – CEP 22231-000
Rio de Janeiro – RJ – Brazil
Phone: 55(21)3799-6840
Email: ibre@fgv.br
Web site: http://portalibre.fgv.br/
2 July 2015 Ÿ The Brazilian Economy2
The institute was established in 1951 and works as the “Think
Tank” of the Getulio Vargas Foundation. It is responsible for
calculating of the most used price indices and business and
consumer surveys of the Brazilian economy.
Director: Luiz Guilherme Schymura de Oliveira
Vice-Director: Vagner Laerte Ardeo
Directorate of Institutional Clients:
Rodrigo de Moura Teixeira
Directorate of Public Goods:
Vagner Laerte Ardeo
Directorate of Economic Studies:
Márcio Lago Couto
Directorate of Planning and Management:
Vasco Medina Coeli
Directorate of Publication:
Claudio Roberto Gomes Conceição
Comptroller:
Célia Reis de Oliveira

3July 2015 Ÿ The Brazilian Economy 3
New Briefs
5 Consumer confidence, retail
sales down, industrial output up …
Central Bank raises inflation forecast
… record low approval for Rousseff
… Mercosur members at odds on
EU agreement … Japan takes Brazil
to the WTO … lift for Brazil beef
exports … U.S.-Brazil relations warm
up … Court of Audit questions
administration accounts … temporary pension system fix …
Congress challenges Rousseff
Cover Stories
8 Brazil’s to-do list for growth: Where to start?
As economists within and outside
of IBRE prepare for an August FGV
seminar on Brazil’s growth, they
offer ideas on how to make the
economy grow more efficiently and
sustainably, what might be operating
to prevent that, and what Brazil
might learn from its own history. Solange Monteiro reports.
16 What should be on Brazil’s trade agenda
The external outlook for boosting the Brazilian economy through
exports is somewhat gloomy, especially since normalization of
the U.S. economy will clearly be more gradual than previously
forecast. Solange Monteiro reports on an IBRE seminar on
economic analysis where economists looked at the pros and
cons of Brazil’s current trade policy and what might work to
Brazil’s advantage.
Agribusiness
18 Inclusive development
In May the president formally created a region, Matopiba,
consisting of Maranhão, Tocatins, Piauí, and Bahia states, that
since the 1980s have shown significant agricultural development
but where income distribution varies enormously. Chico Santos
reports on achievements within the region, the hopes, and the
remaining questions.
Services
23 The service sector starts to topple
The service sector has been the engine
of the Brazilian economy, accounting
for almost 70% of GDP, but it is now
feeling the effects of household budget
tightening and government spending
cuts, as illustrated by lower sales and job
cuts. Meanwhile, services inflation is growing. Cristina Alves looks
at what’s in store for the sector now that consumers have hit the
brakes.
Public Management
28 How should state-owned enterprises be governed?
The problems at Petrobras have sparked passionate debate
about the role and management of all state-owned enterprises
and the extent to which they comply, or should comply, with
international standards. Sebastian Azumendi offers examples
of how other countries have responded to the need for
transparency and good management.
Seminar
30 BRICS and the pursuit of growth
Solange Monteiro parses recent discussions at an FGV seminar on
commonalities and differences between BRICS countries, which
are more an economic than a political bloc, as they all pursue
sustainable growth. For instance, some supply commodities,
some import them; for some the demographic dividend is just
beginning, for others, like Brazil, it is tapering off. The experts also
discuss what Brazil needs to do to compete.
Interview
36 ”Our laws and bureaucracy do not encourage
productivity”
Luiza Helena Trajano, president of retail
dynamo Magazine Luiza and the new
Institute for Retail Development, talks with
Solange Monteiro about, among other
things, the problem of low consumer
confidence, wage questions, customer
relations, how red tape makes retailing
harder, and the need for Brazil to focus on productivity.
THE BRAZILIAN
ECONOMYIN THIS ISSUE
Brazilian Institute of Economics | July 2015

4 July 2015 Ÿ The Brazilian Economy4
Early predictions that the fiscal adjustment
and greater transparency of public accounts—
important factors to maintain for Brazil’s
international investment grade—would soon
put the Brazilian economy back on the growth
track have been watered down, destroying the
possibility that growth would resume this year.
IBRE staff now forecast that this year GDP will
contract by 1.8% and inflation will be close
to 9%.
The primary surplus target (what government
saves to pay the interest on public debt) of
R$66.3 billion (1.1% of GDP) seems increasingly
distant, and gross public debt is expected to
hit a new record of 62.7% of GDP by January.
Government’s efforts to shore up public finances
have been complicated by falling tax revenues
(4% less in May adjusted by inflation than in May
2014) caused by the steep economic downturn
and Congress watering down some planned cuts
in social security and unemployment benefits
earlier this year.
To make matters worse, the services sector,
which accounts for about 70% of GDP and
was the one bright spot in the economy’s
mediocre performance, shrank 0.14% last year
and is showing worrying signs of exhaustion
and cutting jobs. The progressive loss of the
purchasing power of workers is also being
exacerbated by heightened inflation. As a result,
declining consumer confidence is reducing
consumption and deepening the downturn.
Although the government’s efforts are
commendable, fiscal adjustment and adjustment
of relative prices alone will not be enough to
put the house in order and the economy back
on the growth track. The mountain of complex
problems now plaguing the economy has been
accumulating for years and addressing it has now
become urgent. Resolution of these problems is
complicated by the political crisis triggered by the
investigations of corruption in state-oil company
Petrobras and President Rousseff’s record low
approvalrating.Buildingalong-termdevelopment
agenda that goes beyond simple fiscal adjustment
to focus on heightening productivity could be
one way out of the current economy’s quandary
(see last month’s issue). This policy view is widely
shared by economic experts. This month’s cover
story anticipates the main points to be discussed
at next month’s IBRE seminar in Rio de Janeiro on
Brazil’s Growth Agenda.
From the Editors
THE BRAZILIAN
ECONOMY
Subscriptions
thebrazilianeconomy.editors@gmail.com

5July 2015 Ÿ The Brazilian Economy
BRAZIL NEWS BRIEFS
ECONOMY TRADE
Unemployment rises, wages fall
Theunemploymentrateclimbedto6.7%in
May,upfrom4.3%inDecember,andwages
fell,governmentstatisticsagencyIBGEsaid.
Salaries discounted for inflation fell 1.9%
month-on-month to R$2,117 (US$685), and
sank 5.0% year-on-year. (June 25)
Consumer confidence, retail
sales, down in June
The Getulio Vargas Foundation Consumer
Confidence Index declined by 1.4% in June
2015 after two months of relative stability
(June26),andgovernmentstatisticsagency
IBGE reported a continuing slump in sales,
down 3.5% year-on-year in April. (June 16)
Industrial output up
In May industrial production in Brazil rose
0.6% month-to-month after three straight
months of declines, IBGE said. Consumer
goods production rose 1.4%. Nevertheless,
industry contracted by 6.9% in the year to
date compared with the same period in
2014. (July 2)
Inflation rises in June
The official consumer price index (IPCA)
rose 0.79% in June, IBGE said, bringing
rolling12-monthinflationto8.89%through
June,muchabovethe6.5%inflationceiling
set by the government. In June, the rise
was attributed mainly to health, personal
expenses and housing prices. (July 8)
Mercosur members disagree on
EU trade agreement
With regard to a Mercosur-European
free trade agreement under discussion,
Argentina has reservations about the pact
but wants to move forward as long as “not
one job is lost” in Argentina, said foreign
minister Hector Timerman. But Bolivia,
an associate Mercosur member, said it
will drop out if a free trade agreement
is signed. However, after meeting with
Brazilian Foreign Minister Mauro Vieira
and delegates from Argentina, Paraguay
and Uruguay, EU Trade Representative
Cecilia Malmström said such discussion
is too early: “We are not ready. No one
is really ready to exchange offers. That’s
the reason why we decided to increase
technical work and hope to exchange
offers before the end of the year.” In a joint
communiqué both sides agreed that they
had “a frank and open exchange on the
state of negotiations for an agreement ...
(described as) ambitious, comprehensive
and balanced … The objective will be to
exchange market access offers in the last
quarter of 2015.” (June 12)
Lift for Brazil beef exports
Argentinahasliftedanembargoonimports
ofBrazilianbeef,Brazil’sagricultureminister
Katia Abreu said. Abreu also expects the
United States to start importing fresh
Brazilian beef by August and is working to
open Japan’s market. China suspended a
ban last month, during a visit of Chinese
PrimeMinisterLiKeqiangtoBrazil.(June17)
Japan takes Brazil to the WTO
JapanlaunchedacomplaintagainstBrazilat
the World Trade Organization on Thursday
to challenge charges and taxes it says
illegally favor Brazilian-made over foreign
goods. Japan says Brazil imposes a higher
tax burden on importers and provides
export-contingent subsidies, affecting
sales of Japanese cars, semiconductors,
smartphones, software, and other hi-tech
and automation products, the WTO said.
Brazil has 60 days to settle the complaint,
afterwhichJapancouldasktheorganization
to adjudicate. (July 2)
POLITICS
Record low approval for Rousseff
President Dilma Rousseff’s approval rating
dropped to a record low, Datafolha polling
results showed, amid sluggish economic
performance and corruption allegations
relatedtostateoilcompanyPetrobras.Only
10% of respondents ranked the Rousseff
administration as “excellent or good,”
compared with 13% in the April poll; 65%
of respondents said the administration was
“bad or terrible,” up from 60%. (June 21)
INTERNATIONAL
EU-Brazil relations warm up
U.S. President Barack Obama and Brazilian
President Dilma Rousseff recently met
at the White House to turn the page
on a spying scandal that had damaged
Obama praised Brazil during Tuesday’s
press conference as a “global power” and
an “indispensable partner” in addressing
climate change with a deal to boost
production of renewable power. (June 30)
relations and said they want
to work to bolster economic
ties. The presidents welcomed
the “imminent opening of
fresh beef trade” between
the two countries, they said
in a joint statement. They
also agreed to take steps so
that Americans and Brazilians
can travel between the two
countries without visas and
to allow Brazilians to apply for
expedited “global entry” into
the United States in early 2016.
Photo:RobertoStuckertFilho/President’sOffice.
Presidents Dilma Rousseff and Barack Obama mend
fences.

6 July 2015 Ÿ The Brazilian Economy
BRAZIL NEWS BRIEFS
Court of Audit questions
administration accounts
The Court of Audit has called upon
theadministrationtoexplainalleged
irregularities in the 2014 federal
government. The unprecedented
decisioncouldforcethegovernment
to alter its fiscal targets for this year.
The decision was hailed by analysts
as showing the increasing strength
and independence of the country’s
institutions and improving the
transparency of public accounts.
The court gave the Rousseff
administration 30 days to explain
a series of accounting measures
undertaken by the government last
year,andquestioned2014budgetary
practices, such as running up debts
with state banks. (June 17)
Temporary pension system fix
President Dilma Rousseff has
issued a rule limiting pension
benefits in an attempt to contain
the social security deficit. The
new rule differs from a recent
Congress-approved formula
that would substantially boost
pension payments. Rousseff had
vetoed a bill that would allow
people to retire earlier. The new
ECONOMIC POLICY
formula will save government
US$16.7 billion in spending
through 2026, Planning Minister
Nelson Barbosa said. It will also
likely raise tensions with union
bosses and legislative allies who
have threatened to override the
veto in order to retain a more
flexible retirement age. (June 18)
Central Bank 2015 forecast:
9% inflation
Brazil will end this year with
inflation of 9.0%, the central bank
said in its quarterly inflation report,
compared with its March forecast
of 7.9%. The bank emphasized that
progress in combating inflation “is
still not sufficient.” (June 24)
Congress fights back at
Rousseff initiatives
The Senate has passed a bill
that would raise spending on
salaries by R$25 billion reais
(U$8.1 billion) over four years.
The boost affects workers in the
court system. Delcidio do Amaral,
the government’s leader in the
Senate, said Rousseff will veto
the legislation, which the lower
house has already approved.
Finance Minister Joaquim Levy
has cautioned that failure to
adopt the government’s fiscal-
tightening measures could result
in a sovereign-credit downgrade.
(July 1)
Photo:MarceloCamargo/AgenciaBrasil.
Finance Minister Joaquim Levy is concerned about failure to
adopt fiscal measures.

7
INTERVIEW
July 2015 Ÿ The Brazilian Economy

COVER STORY
Brazil’s to-do list
for growth: Where
to start?
Economists discuss how to make the economy
more efficient and growth sustainable
Solange Monteiro
THE SECOND QUARTER CLOSED with negative
numbers for the Brazilian economy and fading
hope that it will soon be possible to discern
whether the economy was heading to recovery.
The government has reacted to the dim
economic prospects with measures directed
to two sectors considered vital for growth:
infrastructure (the Investment Program in
Logistics, PIL) and exports (the National Export
Plan, PNE). Their success, however, will depend
on the ongoing macroeconomic adjustment
and structural reforms to increase efficiency and
enhance quality and economic stability.
What are the best policies for Brazil will be
addressed at the “Agenda for Brazil’s Growth”
seminar sponsored by the Brazilian Institute of
Economics on August 6 and 7 in Rio de Janeiro.
“We are gathering researchers to discuss
the dynamics of sources of growth and the
structural changes needed to accelerate the
country’s growth potential,” says Regis Bonelli,
IBRE researcher and seminar organizer.

COVER STORY GROWTH
Participants will begin by identifying the
relative weight of the international crisis and
domestic factors in Brazil’s recent economic
turndown. “At the end of last year the debate
[on the causes of the economy’s turndown]
was polarized, but binary views are unable to
give a satisfactory explanation,” says Bráulio
Borges, chief economist at LCA Consultancy.
Using the International Monetary Fund
database on 183 countries, Borges found that
Brazil’s GDP per capita grew 1.6 percentage
points less in 2011–14 than in 2003–10, while
the average for all countries was only 1
percentage point less growth. He concluded
that about 60% of Brazil’s downturn was
due to the global slowdown and 40% to
domestic factors. “Brazil came out of the
2009 crisis very fast. GDP did not suffer
because the government administered large
doses of stimulus to the economy in that
period, but that has since taken its toll on the
economy,” he says. Borges explains that, when
consumption is stimulated, growth improves
in the short run but then loses strength.
IBRE researcher Silvia Matos believes that
government efforts to support growth at
the height of the crisis have generated more
domestic imbalances in the economy than
gains. “Most countries that are dependent on
commodities exports, like Chile and Peru, have
not slowed as much as Brazil,” she points out,
which suggests that the quality and credibility
of the economic policy of the two countries
have to some extent offset lower external
demand and commodities prices. Matos and
her IBRE colleague Vinicius Botelho compared
recent growth of developing economies. In
six countries—Brazil, Argentina, South Africa,
Russia, Turkey, and India—growth slowed
more than expected, and Brazil’s slowdown
is explained in part by less private sector
confidence, which generally indicates poor
management of the economy. This reinforces
the theory that Brazil’s slowdown is related
more to structural than to cyclical factors. In
Brazil, Matos says, “The loss of confidence is
related to a mix of expansionary fiscal policy,
higher inflation, a larger external current
account deficit, and price mismatches of fuel
and energy. This has generated imbalances
in the economy that are difficult to correct.”
Volatile growth and demographics
The lack of capacity to promote balanced
and sustainable growth is not new for Brazil.
Jorge Arbache, professor of economics at
the University of Brasilia, points out that the
country’s growth is among the most volatile
in the world, even compared with some
African nations. Arbache says that periods
of expansion and contraction since 1960s
each took six to seven years, punctuated by
many swings and large variations. The growth
When consumption is
stimulated, growth improves
in the short run but then
loses strength.

COVER STORY GROWTH
Arbache thinks that Brazil’s volatile growth
calls for policies to help sustain growth, such
as incentives for innovation and adoption of
technology. But he notes that the country
has lost room for maneuver. A main limiting
factor is demographic: Families are reducing
the number of children fast for an emerging
economy and eventually that will reduce the
workforce.
João Ronaldo de Castro and Paulo Levy,
researchers at the Institute for Applied
Economic Research (IPEA), point out that since
1970 Brazil’s workforce has grown faster than
the total population, allowing GDP per capita
to grow above productivity. “This situation
will be reversed after 2020,” Castro says. “To
raise the standard of living, labor productivity
will have to grow much faster than it has in
the last 30 years.”
volatility has not been neutral, he says:
“Reactions are asymmetric. While investment
may fall less when an economy is contracting
than when it rises during the expansion
period, income inequality and poverty
deteriorate more during the contraction than
they improve during expansion,” he explains.
As a result, growth in Brazil’s GDP per capita
is relatively low compared to other emerging
economies.
-8
-6
-4
-2
0
2
4
6
8
10
12
14
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
GDP growth trend (%)
1965-71 growth acceleration
2004-07 growth
acceleration1980-82 growth
collapse
1988-90 growth
collapse
Post-2008
growth collapse
2015-16: IMF projections
Brazil's GDP growth is among the most volatile in the world
(GDP per capita in R$ constant prices, and GDP growth)
GDP per capita
(R$ constant prices)
GDP growth (%)
Sources: IMF, and Jorge Arbache.
Government efforts to
support growth at the height
of the crisis have generated
more domestic imbalances in
the economy than gains.

COVER STORY GROWTH
The end of the demographic bonus will
reduce the number of people of working age.
This will reduce savings and raise the number
of people dependent on pensions and health
care, pushing up public spending. Castro and
Levy estimate that the reduction in workforce
growth will limit the growth of the Brazilian
economy to no more than 2% a year, assuming
savings and investment at current levels and
constant total factor productivity (TFP) of
1% a year—close to the historical averages
estimated by Regis Bonelli and Edmar Bacha.
Dwindling savings
Brazil’s low personal savings exacerbated
by historically low public savings raise the
cost of capital and reduce fixed investment.
Mansueto Almeida of IPEA points out that “In
the 1970s, public sector savings were between
6% and 7% of GDP and boosted fixed
investment. Those savings vanished during
the 1980s, especially after the Constitution
of 1988, which created a fiscal stance not
propitious to increasing public sector savings.
… If the current fiscal stance continues, even
if the economy grows more, the public sector
will still record savings that are negative or
close to zero.”
Without domestic savings, increasing
fixed investment by 4–5 percentage points
of GDP will require foreign savings, which
with the end of the commodities supercycle
would make the current account deficit
unsustainably large. “Australia has done
this for more than two decades, but it has
consequences,” said Almeida, noting that
countries that use foreign savings to grow
need strong capital inflows, which implies
currency appreciation, and that undermines
industry.
Almeida believes that changes in access
to unemployment insurance, salary bonuses,
and sick leave pay are only the beginning of
what is needed to correct anomalies in the
social safety net, which eventually will have
to address social security pension reform,
especially the minimum retirement age. “That
does not mean we have to solve everything
in three years. When Margaret Thatcher
reformed the social security system in the UK,
it took two decades. Nevertheless, we have to
begin a serious debate about it,” he says. “The
government estimates a social security deficit
of 1% of GDP by 2020, but it was already 1%
last year. If we add in other demands, such
as health and education, the government
will have to increase the tax burden by 10
percentage points of GDP over the next 20
years, as it has done since the 1990s.”
Brazil’s slowdown is
explained in part by less
private sector confidence,
which generally indicates
poor management of the
economy.

COVER STORY GROWTH
promising scenario for investment in the
long term. “We have to look at the ongoing
adjustments in the economy with optimism;
it is a cost to pay for a better situation in the
future,” he says.
Marcio Pochman, professor at the University
of Campinas, believes that consumption-led
growth could be partially reversed with
the change of interest rate policy. “Since
1990s, Brazil has had one of the highest
interest rates in the world. That’s a premium
for nonproductive investment. As a result,
growth in recent decades was limited to
consumer cycles,” he says. Pochmann argues
for a long-term investment plan as a way
to take the focus of the Brazilian economy
off consumption and the short term. “We
need to address a broader issue: the lack of a
national project. Unfortunately, the country
is completing four decades of being tied to
a short-term plan,” he said. Since the 1970s,
he notes, Brazil has not been able to boost
an investment-led expansion cycle, which is
critical for sustainable long-term growth.
With R$189.4 billion budgeted for fixed
investments, the new phase of the new PIL
investment program is government’s tap
to turn on the virtuous investment-growth
cycle. IBRE researcher Armando Castelar
thinks the program has benefited from
lessons learned from previous mistakes: “Now
there are concessions for shorter sections of
roads that can attract more businesses; also
rules for the railway sector were changed.”
But, he adds, a lot has not yet been defined,
Almeida believes this scenario of
restrictions should also stimulate corrections
in government budget planning. “Today
we have a budget with unrealistic inflated
revenues that forces government to control
spending,” he says. In his opinion, programs
should only be expanded when there is fiscal
space. “Over the past five years, National
Development Bank–subsidized loans to the
private sector have cost the Treasury nearly
R$40 billion a year,” he explains. “The My
House My Life program cost R$18 billion in
2018. Are these expenses bad? No—as long
as we have the resources to pay for them.”
Infrastructure
IPEA’s Marco Antonio Cavalcanti says that
better fiscal management is critical to a more
“The government estimates
a social security deficit of 1%
of GDP by 2020, but it was
already 1% last year. If we
add in other demands, such
as health and education,
the government will have to
increase the tax burden by
10 percentage points of GDP
over the next 20 years.”
Mansueto Almeida

COVER STORY GROWTH
highlighting uncertainties about such barriers
to investment as the government’s emphasis
on low tariffs. He also pointed out the need
to make spending on infrastructure more
efficient. Castellar emphasizes the importance
of better management of such regulations
as environmental licenses. For example, “The
project to divert part of the São Francisco
River to supply drinking water was planned for
completion in 2010 at a cost of R$4.5 billion;
the cost is now estimated at more than R$8
billion without a drop of water yet flowing.”
Productivity
There is a general consensus on the need
for more efficient use of production inputs.
Pedro Ferreira Cavalcanti of FGV Growth and
Development, points out, for example, that
“To raise the standard of
living, labor productivity will
have to grow much faster
than it has in the last 30
years.”
João Ronaldo de Castro
Sources: IBGE and IBRE.
8.2
-0.3
-10
-5
0
5
10
15
20
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E 2016E
Brazil's fixed investment growth declined
substantially during 2011-2014, and is expected
to fall by 7% in 2015
(Annual % growth)
low production efficiency accounts for almost
two-thirds of the 80% income gap between
Brazil and the United States. Among factors
that depress productivity are bureaucracy,
corruption, and micromanagement of the
economy, all of which affect the business
environment.

COVER STORY GROWTH
“Aninfrastructureinvestmentplanisavirtuous
adjustment that promotes productivity,” IPEA’s
Cavalcanti says. “The only way for economic
growthtoresumeintheshortandmediumterm
istoincreaseexportsofmanufacturedproducts,
and that depends crucially on better transport
infrastructure, wage moderation, and careful
adjustment of the exchange rate,” says José
Luis Oreiro of the Federal University of Rio de
Janeiro.Oreirobelievesthatthecompetitiveness
of Brazilian exports depends on an exchange
rate of more than R$3.50 per US dollar. “If we
again stop adjustment of the economy, we will
reap the worst of both worlds: we will have a
stagnant country and high inflation,” he says. In
his opinion, “The central bank could reasonably
work with a longer horizon to meet the inflation
target, possibly in 2017 or 2018. If the period to
meet the target was extended, we could stop
raising interest rates, with less sacrifice in terms
of income and employment.”
Nelson Marconi, IBRE researcher, argues
that the competitiveness of Brazilian industry
depends on policies to reduce costs. “This
requires an appropriate tax structure for the
productive sector, with differential treatment
for imports used by those who export,” he
says. Marconi also suggests an improvement
in the cost of financing, with special credit
lines for companies that fulfill export targets.
“This could also apply to investment in
innovation, with a line of credit. Rather than
being inconsequent protectionism, this would
create incentives and encourage companies
to invest in innovation,” he says.
Fernanda De Negri of IPEA points out that
investment in innovation, which is a major
productivity-enhancing factor, is cyclical
and has declined in recent years. Data from
the Innovation Survey by Pintec and IBGE
show that the largest recent investment
in innovation occurred in 2005–08, but
the distance separating Brazil from the
technologicalfrontierhasnotchangedbecause
similar expansion happened elsewhere in the
world and, in relative terms, Brazil remained
in the same place. The risk, in fact, is going
backward. According to the Brazilian Agency
for Industrial Development (ABDI), in late 2014
the rate of innovation in Brazilian industry was
back to one of the lowest values at the start of
the series in 2010. The share of manufacturing
firms with more than 500 people that have
invested in product and process innovation
dropped from 27.8% in the first quarter of 2011
to 17.1% in the fourth quarter of 2014.
Low production efficiency
accounts for almost two-
thirds of the 80% income
gap between Brazil and the
United States. Among factors
that depress productivity are
bureaucracy, corruption, and
micromanagement of the
economy.

COVER STORY GROWTH
Enhancing productivity in services
Supporting growth will require making the
service sector more productive, because
that sector accounts for 70% of GDP. “Brazil’s
service sector became large prematurely,
making a structural transformation in
reverse by transferring resources from more
productive sectors to less productive service
sector,” Arbache says. “A large, inefficient,
and expensive service sector like ours
contaminates other sectors of the economy.”
Fernando Veloso, an IBRE researcher, points
out that unlike South Korea, where services
have high added value, in Brazil they are
concentrated in low-skilled activities. “In
Korea, highly skilled workers represent 51.4%
of the total workforce; in Brazil skilled workers
account for only 23.3%,” he says.
Arbache believes that today Brazil’s
economic structure and poor-quality
education reflect an excessively closed
economy. “Because the economy depends too
much on agriculture and mining, and industry
is protected from competition, there is not
much demand for skilled workers,” he says.
“Brazil started paying attention to education
in the 1990s, when the country began to
open up the economy to international trade,
but South Korea, Singapore, Japan had
already done it,” he says. “Today we have to
take a quantum leap. We should consider
education as a wealth creation tool and
include it definitively in the policy agenda,”
he concludes.
Brazil's service sector has low
and declining productivity compared
to South Korea and China
(US$ of 2005 per worker)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000 1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Brazil South Korea China
Source: IBRE.

TRADE
What should be on Brazil’s
trade agenda
Solange Monteiro
The external outlook for boosting the
Brazilian economy through exports is
somewhat gloomy. In the euro zone, despite
the devaluation of the euro against the dollar,
the oil price fall, and the bond purchase
program of the European Central Bank, in
the first quarter GDP recorded only modest
growth. Now Greece is again depressing
investor confidence and threatening the EU
recovery. In China, lower interest rates and the
reserves required in June for banks pointed
to the difficulty the government has had
in containing the economy’s slowdown to
7% growth. In the United States, at the last
meeting of the monetary policy committee
of the Fed, Chair Janet Yellen signaled that,
although there is a possibility of raising the
interest rate later this year, normalization of
the U.S. economy will be more gradual than
previously anticipated.
At the IBRE seminar on economic analysis
held in June, José Julio Senna, head of the
IBRE Monetary Policy Center, noted that the
downward revisions in basic interest rate
projections of the US economy immediately
reflected positively on prices for commodities
exported by Brazil. “Markets are also accepting
more risk, increasing demand for Brazilian
bonds,” he says. On the one hand, this outlook
will improve capital inflows to Brazil, giving
the economy more time to adjust; on the
other, it sounds an alarm about weak external
demand. “In the first quarter consumption
was below disposable income, which indicates
that Americans are not going shopping,”
he says.
Otaviano Canuto, former Executive Director
of the World Bank, warns, though, that
At the last meeting of the U.S.
Fed monetary policy committee
Chair Janet Yellen signaled that,
although there is a possibility of
raising the interest rate later this
year, normalization of the U.S.
economy will be more gradual
than previously forecast.

COVER STORY TRADE
Brazil should not wait for a more favorable
international outlook to promote its exports.
Canuto recommends that Brazil should
consider the extent to which its economy
may be too closed, noting that “In general,
large countries have relatively lower imports
and exports. However, in six larger economies
than ours, trade (exports plus imports)
accounted for 55% of GDP in recent years,
compared with 27% in Brazil.” Among Brazil’s
BRICS partners, trade accounts on average
for 50% of GDP. Canuto suggests that Brazil’s
low trade numbers reflect the country’s
limited participation in global production
chains: currently, the domestic value added to
Brazilian manufactures is 93%, compared to
70% in Mexico and South Korea. “This shows
that the division of the production process
along transnational value-added chains—the
second wave of globalization—has passed
Brazil by,” he says.
Brazil’s exclusion from international trade
reflects its economic and trade policies, says
Canuto. To improve this situation, he argues
that Brazil should address such old problems
as its precarious logistics and the high costs
involved in international trade, and prioritize
macroeconomic management so that it does
not hinder trade. “The temptation to let the
exchange rate appreciate to bring inflation
down should be avoided at all costs,” he says.
Protectionist policies should also be rolled
back.
Canuto believes the government’s
priorities now are to maintain a flexible
exchange rate regime to balance external
transactions, improve the country’s business
environment, and promote tax simplification.
“It is possible that these changes will cause
some companies in the production chain
to disappear and be replaced by imported
products. But companies that survive will be
more competitive and produce better-quality
goods,” he says. Canuto argues that Brazil
should maintain a trade-positive agenda with
the United States and Europe to mitigate
the potential negative effects of such trade
agreements as the Transatlantic Partnership
on Trade and Investment between the U.S.
and Europe and the Transpacific Agreement.
“These agreements will have costs for Brazil
but they need not be disastrous,” he says.
Brazil should maintain a trade-
positive agenda with the United
States and Europe to mitigate
the potential negative effects
of such trade agreements as the
Transatlantic Partnership on
Trade and Investment between
the U.S. and Europe and the
Transpacific Agreement.

AGRIBUSINESS
I n c l u s i ve
development
Chico Santos
WhenonMay6,2015,shesignedDecree8447,
which created the Agricultural Development
Plan of Matopiba (PDA Matopiba), President
Dilma Rousseff was not just launching yet
another of the many, often ineffective,
development programs Brazil has known. She
was formally creating an interstate region with
its own characteristics that since the 1980s has
shown significant agricultural development
and has already been termed Matopiba,
consisting as it does of Maranhão, Tocatins,
Piauí, and Bahia states.
Based on a study by Strategic Territorial
Intelligence Group (Gite) of the Brazilian
Agricultural Research Corporation (Embrapa),
Matopiba is an area of 73 million hectares (180
million acres) in the four states. According
to Gite coordinator Evaristo de Miranda,
Matopiba’s grain production rose from 2.5
million metric tons in 1993 to 18.6 million
metric tons in 2014 and should reach 20.4
million metric tons this year—about 10% of
Brazilian agricultural production. The creation
of Matopiba launches programs of incentives,
credit, and technical and social assistance.
However, many hope that the Matopiba
plan will mitigate the effects of uneven
developmentintheregiondrivenbyexpansion
of agribusiness. “The Matopiba region is an
archipelago of islands of prosperity in a sea
of rural poverty,” Miranda said. The GDP per
capita of the region is R$7,950, below the
national average of R$19,770.
According to a study by Embrapa
researchers Eliseu Alves and Geraldo da Silva e
Souza, based on the 2006 Agricultural Census
of the Brazilian Institute of Geography and
Statistics agency (IBGE), of the 250,000 farms
in Matopiba, 94% are owned by farmers who
are poor (14%) or very poor (80%). The very
poor earn no more than twice the minimum
monthly wage per month (US$525), and poor
Matopiba region

AGRIBUSINESS
farmers earn two to ten times the minimum
wage (US$2,626). In contrast, middle-income
farmers earn up to 200 times the monthly
minimum wage (US$52,533) and rich farmers
earn far more than that.
In Matopiba, Alves and Souza found that the
average monthly income of very poor farms
is just 0.48% of the minimum wage (US$126)
for a family of four. “About 800,000 people
have no way to survive on their farm output.
They complement their income by working
elsewhere and with cash transfers from
federal, state and municipal governments,”
the researchers concluded.
Lacking technology
By dividing the region by farm size—up to
100 hectares (247 acres) and more than 100
ha—Alves and Souza were able to identify
the biggest problem of Matopiba farmers:
Although there are land issues, lack of access
to technology explains most of the difference
of income among farmers.
Of the 250,000 Matopiba farms, 213,493
(85%) had less than 100 ha and only 36,346
were larger. Yet of the total area of 73 million
ha, 85% were held by farmers whose holdings
were over 100 ha. “Given the concentration
of land in the hands of farmers that have
more than 100 ha, it is natural to relate the
inequality of incomes to the concentration of
land ownership,” Alves and Souza said.
Looking at the distribution of income, the
researchers found that very poor farmers have
85% of the individual properties but account
for only 19% of income, poor farmers have
11% of the properties and 24% of the income,
and middle-income and rich farmers have 4%
“The Matopiba region is an
archipelago of islands of
prosperity in a sea of rural
poverty.”
Evaristo de Miranda
Share in total farms
(%)
Number
of farms
Share of gross
income (%)
Gross income per farm
(minumum wage per month)
Very poor 79.8 199,801 5.2 0.48
Poor 13.9 34,917 8.4 4.36
Middle income 5.8 14,500 26.7 33.64
Rich 0.4 1,020 59.7 1,067.21
Total 100.0 250,238 100.0 7.29
Matopiba
Distribution of production and income
Sources: Agricultural Census 2006, and Alves and Souza.

AGRIBUSINESS
production, and improving access to
technology, inputs and credit. Until this
can come about, income transfer policies
are a viable option as an alternative to rural
exodus,” Alves and Souza said.
Alves also pointed out the need to improve
infrastructure in the region. Minister of
Agriculture Katia Abreu has launched a
program to link the producing regions of
Matopiba to the ports and consumer regions
and reduce the cost of transporting crops to
market.
Regarding access to technology, Alves
believes that the greatest difficulties are
in “market imperfections.” Among the
imperfections that hinder the development of
poorest farmers, Alves highlights the difficulty
to obtain credit, poor access to electricity,
and crop prices lower than inputs. One of
the alternatives being considered is to find
a way to join disadvantaged farmers into
associations or cooperatives so they can get
better prices to pay for their inputs.
Alves believes that specific policies are
essential to help correct market imperfections
thathamperthedevelopmentofdisadvantaged
farmers. Otherwise the Matopiba plan would
replicate what has happened in other areas
of Brazilian savanna, as in Goiás state, where,
he said, “the spectacular modernization” has
not benefited the people of Goiás. Without
policies to correct market imperfections, he
believes local farmers will be gradually forced
to sell their farms to producers coming from
outside.
of the properties but account for 57% of the
income. This finding is confirmed when we
look at income distribution among farmers
with properties larger than 100 hectares:
about 80% belong to very poor and poor
farmers, but they only account for 4.6% of
the income generated by large farms. “In
other words, the production and income
of poor farmers are low not because of
shortage of land but because of technological
backwardness,” Alves and Souza concluded.
They also concluded that the problem is
more critical in farms that are smaller than
100 ha. They estimate that for farms of less
than 100 hectares, increasing income depends
more on improved technology than labor
and land (71% technology, 16% labor, and
13% land).
They also found that almost 200,000 poorer
farms are spread over all 337 municipalities
of Matopiba. “The solution for the extreme
poverty problem will require reorganizing
Of the 250,000 Matopiba
farms, 213,493 (85%) had
less than 100 hectares and
only 36,346 were larger. Yet
of the total area of 73 million
ha, 85% was held by farmers
whose holdings
were over 100 ha.

AGRIBUSINESS
Micro-region Harvested area (ha)
Production
(metric tons)
Productivity
(Kilograms per ha)
Porto Nacional/Tocantins 125,468 343,014 2,734
Alto Médio Gurguéia/Piaui 164,803 463,315 2,811
Gurupi/Tocantins 64,887 189,968 2,928
Chapadas das Mangabeitas/Maranhão 168,299 497,229 2,954
Dianópolis/Tocantins 80,083 238,975 2,997
Gerais de Balsas/Maranhão 374,977 1,176,329 3,137
Jalapão/Tocantins 164,174 534,619 3,256
Santa Maria da Vitória/Bahia 326,138 1,076,640 3,301
Alto Parnaíba Piauiense/Piauí 340,420 1,129,232 3,305
Rio Formoso/Tocantins 120,547 447,093 3,709
Barreiras/Bahia 1,341,441 5,124,496 3,820
Total 3,271,338 11,217,911 3,429
Source: Gite-Embrapa.
Matopiba
11 regions with large grain production and high productivity, 2011
The first step
The Gite-Embrapa study has shown that
Matopiba’s share in agricultural production of
the four states in which the region is inserted
increased from 35% in 1996 to 40% in 2006
and, according to Miranda, now exceeds 50%.
In the period between the two agricultural
censuses, temporary crops (mainly soybeans)
grew faster, accounting for 75% of total
production value, up from 44% and replacing
livestock whose share dropped to 8% of total
production value, down from 39%. permanent
crops also had a significant increase in
production between 1996 and 2006, from 4%
to 7% of the total production value, which
amounted to an increase of 72.2%. The share
of forestry and horticulture also increased.
Regarding infrastructure, Daniela Rocha
and Ignez Lopes, IBRE researchers, based
on data of the National Confederation of
Transport (CNT) found that much of the road
transport infrastructure in the region needs
better maintenance. In 2014 the CNT annual
survey classified 65% of the roads in the
For farms of less than 100
hectares, increasing income
depends more on improved
technology than labor and
land (71% technology, 16%
labor, and 13% land).

AGRIBUSINESS
balanced development in Matopiba. They
deem important the initiative of the Minister
Katia Abreu to create a development agency
for the region, but they say this agency will
only be effective if it gives priority to inclusive
growth.
The first step to develop Matopiba, Miranda
believes, is to be aware it will not be a
simple job. He points out that “the poverty
situation in Matopiba is not caused by the
recent development of agriculture. Poverty
already existed.” Miranda also believes it is
important to acknowledge that there are
general policies, such as paving roads, which
benefit everyone, although specific polices
are necessary in Matopiba.
The work, in his opinion, should start by
identifying a number of subregions where
intensification of agriculture is promising;
identifying small farmers who should adopt
technology, and improving the access of
farmers to technology and credit. At the same
time, farmers associations should be created
so they can buy their inputs and sell their
products better.
Other important points highlighted by the
Gite-Embrapastudyaretheverticalintegration
of production, providing conditions for the
emergence of production chains. Miranda
also emphasizes integration activities. In
irrigated areas, for example, there should be
encouragement for fish and shrimp farming.
Miranda points out that today cities like Belém
and Marabá, in Pará state, are supplied with
fish coming from Vietnam.
Northeast (27,300 km) as in fair, poor or very
poor condition. In the states in the Matopiba
region, CNT classified 79% of the roads as fair,
poor or very poor condition. In the agricultural
sector, according to Embrapa and the National
Water Agency (ANA) there are several works
in progress or scheduled. In 2013, there were
1,544 irrigation pivots in the region, covering
an area of 150,200 hectares. They also found
870 warehouses with a total storage capacity
of 7.8 million metric tons.
Poor socioeconomic conditions in Matopiba
are the greatest problem, according to
Alves and Souza, the Embrapa researches.
Rocha and Lopes note that the educational
situation in the municipalities of Matopiba
region, according to the 2010 Census, is very
precarious. In 39% of the municipalities in the
region a quarter of the population aged 15 or
more cannot read or write. Rocha and Lopes
point out that there is a lack of public policies
to eliminate poverty and support a more
Minister of Agriculture
Katia Abreu has launched
a program to link the
producing regions of
Matopiba to the ports and
consumer regions and reduce
the cost of transporting crops
to market.

SERVICES
Cristina Alves
The service sector—the engine of the
Brazilian economy, accounting for almost
70% of GDP—is already feeling the effects of
householdbudgettighteningandgovernment
spending cuts. After the steep downturn for
industry after the financial crisis, “The cyclical
downturn of the service sector has started,”
says Vinícius Botelho, IBRE researcher. The
result is already being seen in lower sales and
job cuts.
Job losses
Silvia Matos, technical coordinator of the
IBRE Macro Bulletin, believes that though
losses of formal service jobs are likely to
be compensated in part by informal jobs,
nevertheless job insecurity will increase.
Concern is therefore justified because services
and commerce account for two-thirds of jobs in
Brazil, employing more than 60 million people.
Thejobcutshavealreadybegun.TheGeneral
Registry of Employment and Unemployment
for May shows a loss of 32,602 formal services
jobs. The services job cuts are second only to
those of industry (60,989). All in all, Brazil lost
115,599 formal jobs in May.
Not unrelated, there has also been a
significant decrease in services sales. In the
year through April, according to the latest
Monthly Survey of Services by government
statistics agency IBGE, income for the services
sector grew by only 2.6%, down from 8% in
the same period in 2014.
Inflation
Services inflation, however, is growing:
through April the 12-month rate was 8.3%.
General services such as rentals, hotels,
recreation, telecommunications, health plans,
doctors and dentists, insurance, banking,
The service sector
starts to topple

SERVICES
education and transportation (excluding air
tickets) accounted for 19.27% of the official
consumer price index, followed by eating out
(8.75%), and labor-intensive services, such as
accountancy and household repairs (7.2%).
Together, services account for over one-third
of Brazil’s inflation. “If domestic demand was
not constrained, services inflation would be
in the double digits,” Matos says. Indeed,
to prevent further decline in demand, so
far businesses have not passed their cost
increases through to consumers.
Adjustments in households spending are
helping to contain inflation. For instance,
families are eating out less. Eating out-related
services inflation was 5.99% in the first half of
this year, slightly higher than 5.6% in the same
period of 2014. In labor-intensive services
inflation was 4.63% in the first half of the
year, down from 5.11% in the same period last
year. “Many service providers, from doctors
to handymen, have not raised their prices
in order not to lose customers,” Matos says.
Finally, general services inflation was 4.92% in
the first half of this year, up from 4.88% in the
first half of 2014. Inflation in this category has
been kept down by declines in some prices,
such as rent, in recent months.
IBRE forecasts that this year services
inflation will be about 8% this year and
headline inflation between 8.8% and 9%; next
year the forecast is for about 7% and headline
inflation between 5% and 5.5%.
Reduction of Brazilians’
purchasing power —real
income decreased 3.8% in the
period—has had a decisive
effect on the reduction in
services output.
5.5%
5.0%
4.3%
3.4%
2.6%
2.0% 2.0%
2.4%
2.6%
2.9% 2.9%
2.5% 2.5%
1.7%
1.1%
0.7%
-0.2%
-0.4%
-0.8%
-1.1%
2011.I 2011.II 2011.III 2011.IV 2012.I 2012.II 2012.III 2012.IV 2013.I 2013.II 2013.III 2013.IV 2014.I 2014.II 2014.III 2014.IV 2015.I 2015.II 2015.III 2015.IV
IBRE projections
Source: IBGE.
Services GDP in free fall
(Average four-quarter change, %)

SERVICES
inflationary pressure limiting consumer
spending, and higher energy costs.
Antonio Corrêa de Lacerda, partner of
Macrosector Consultants, believes services
sector recovery will come only at the end of
2016 or early 2017. Until then, the services
sector is likely to continue cutting jobs,
depressing further the economy.
“The slowdown is general, across all
services sectors…. Consumers have hit the
“Government expansionary policies after
2010 have been reversed. We also have rising
interest rates, administered price adjustments,
and fiscal tightening,” says Vinicius Botelho,
IBRE researcher. The Brazilian economy is thus
likely to continue contracting, with a negative
effect on services.
Cutting spending
The IBGE survey shows services provided to
households went up by 1.2% year-on-year
in April. This is significantly lower than what
was recorded for March (2.5%) and February
(6.8%). According to IBGE, reduction of
Brazilians’ purchasing power—real income
decreased 3.8% in the period—has had a
decisive effect on the reduction in services
output.
Economist Fernando Ribeiro, Institute of
Applied Economic Research, see the service
sector suffering from the effects of the fiscal
adjustment promoted by the government,
226
806
1,523
2,097
298
2,270
566
869
-593
Employment in services is declining
(Hirings less firing, in thousands of employees, 12-month average)
Apr/00 Apr/01 Apr/02 Apr/03 Apr/04 Apr/05 Apr/06 Apr/07 Apr/08 Apr/09 Apr/10 Apr/11 Apr/12 Apr/13 Apr/14 Apr/15
Source: Caged.
“Even those who continue
eating out have cut spending
on meals, and we are also
suffering from the downturn
in tourism as well as rising
unemployment.”
Darcilio Junqueira

SERVICES
brakes,” says Christian Travassos, economy
manager of the Federation of Commerce of
Rio de Janeiro State, which represents 348,000
establishments offering goods, tourism, and
other services in that state. High inflation,
high interest rates, and unemployment have
been hard for commerce and the services
sector, he says.
Darcilio Junqueira, superintendent of the
Union of Hotels, Bars and Restaurants of Rio
de Janeiro, confirms that the services sector
is suffering from the effects of the economic
downturn and suggests the situation is
particularly serious in Rio: “Investigations of
corruptionatPetrobrasandthecompany’scuts
in investments have hit many suppliers, which
has suppressed commerce and services.” He
says that eating out was one of the hardest-
hit areas: “Even those who continue eating
out have cut spending on meals, and we are
also suffering from the downturn in tourism
as well as rising unemployment.” Junqueira
calculates that turnover in Rio’s service sector
is down 10% compared to 2014.
Services revenue growth declining
(Percent change of revenue year-on-year)
12.7
7.4
11.7
6.1
11.6
6.6
10.1
4.6
6.4
0.9
6.1
1.7
Jan/12
Mar/12
May/12
Jul/12
Sep/12
Nov/12
Jan/13
Mar/13
May/13
Jul/13
Sep/13
Nov/13
Jan/14
Mar/14
May/14
Jul/14
Sep/14
Nov/14
Jan/15
Mar/15
Source: IBGE.
“The slowdown is general,
in all services sectors….
Consumers have hit the
brakes.”
Christian Travassos

ibre@fgv.br | +55 (21) 3799-6799 | www.fgv.br/ibre
Research, development and
dissemination of important
economic and social performance
indicators:
FGV’s Brazilian Institute of Economics carries
out economic research and analysis, stimulating
the growth of public and private businesses
across the country. The Institute’s statistics
forecast principal short-term economic trends,
serving as an excellent tool for planning and
strategic decision-making.
Highly Skilled
Technical Team
Present in 100% of
Brazilian State Capitals
Sound Understanding of
Market Dynamics and Practices
Tradition and Experience in Price
Research and Economic Surveys

TRADE
The crisis at the state oil company, Petrobras,
has sparked a passionate debate on the role of
state-owned enterprises (SOEs) in the economy.
Since March 2014, the country has been
discussing what should be done with Brazil’s
largest company. So far the debate has been
mainly motivated by ideology (public versus
private ownership) and politics; there has been
little attempt at diagnosis, much less solutions.
Did the Petrobras crisis result from a lack
of management transparency? How have
sectoral and macroeconomic policies (e.g.,
tariff-setting for the energy sector) affected
company performance? Has Petrobras followed
good corporate governance practices? How
PUBLIC MANAGEMENT
How should state-owned
enterprises be governed?
Source:RevenueWatchInstitute(2013).
Governance of state-oil enterprises
(RWI governance index)
0
10
20
30
40
50
60
70
80
90
100
Statoil(NO)
Pemex(mx)
Petrobras(BR)
ONGC(IN)
Rosneft(RU)
Ecopetrol(CO)
Pdvsa(VE)
KazMunaiGaz(KA)
Pertamina(IN)
Codelco(CH)
Cnpc(CHINA)
Ocp(MO)
SONANGOL(ANGOLA)
Zccm-ih(ZA)
Socar(AZ)
Petrotrin(TT)
Kpc(KUWAIT)
Petroecuador(EC)
Petronas(MA)
Ypfb(BOL)
Mnpc(NI)
Aramco(SA)
Snh(CA)
QatarPetroleum(QA)
Stamico(TAN)
Egpc(EG)
ErdenesMGL(MON)
Nioc(IRAN)
GEPetrol(GEQUAT)
Sebastian Azumendi
Researcher, FGV Center on Regulation and Infrastructure
company has followed the corporate governance
rules of the New York Stock Exchange. According
totheRevenueWatchInstitute(RWI),in2013Brazil
was among the countries where transparency
and accountability in the oil and gas sector were
good; that year Petrobras ranked among the top
three state oil companies for transparency and
accountability best practices. Few SOEs met such
qualifications.
On the face of it, Petrobras governance seemed
to be good in terms of international governance
standards and transparency in the management
of natural resources. However, recent events have
exposed significant flaws in both internal and
external management controls.
effective are Brazil’s good
governance policies for
SOEs and what are good
international practices?
Ultimately, the design of
effective policies for the
SOEs will depend on the
accuracy of the diagnosis.
Before the current crisis,
Petrobras was thought
to be in compliance with
international standards for
corporategovernance.Since
it entered the international
capital markets in 2000, the

TRADEPUBLIC MANAGEMENT
On the face of it, Petrobras
governance seemed to be good in
terms of international governance
standards and transparency
in the management of natural
resources. However, recent events
have exposed significant flaws
in both internal and external
management controls.
And if RWI’s assessments are analyzed in more
depth, it can be concluded that internal controls
were ineffective and that the measurement of
governancetookintoaccountonlyformalaspects
rather than what the company was doing in
practice. For instance, with regard to the rules
of the New York Stock Exchange, the differences
between the governance of U.S. companies and
that of Petrobras are significant: as a foreign
company, Petrobras has to comply with only
minimum standards of transparency.
Perhaps the most important difference is that
the directors of Petrobras are not independent.
This in practice is critical for professional
management, especially of SOEs. In Brazil,
Petrobrashasneveradheredfullytothestandards
of good corporate governance of the São Paulo
Stock Exchange (Bovespa), complying only with
the minimum standards for a stock exchange
listing. In contrast, other Brazilian SOEs, such as
electric utility Eletrobras, adhere to Bovespa’s
highest standards for good governance.
RWI’s measurement of good governance is
essentiallyformal,ratherthanobjectivelyevaluating
the company’s operation controls in practice. For
instance, in the RWI 2011 report, Petrobras was
positioned well above half of the largest world
oil companies, public and private, in terms of
informationoninstrumentsagainstcorruption.Yet
Petrobras approved its first Corruption Prevention
Program only in November 2013.
It would be desirable for Petrobras and other
Brazilian SOEs tackle their governance problems
more effectively, as SOEs elsewhere have done.
For instance, Chile’s Codelco, the National Copper
Corporation that is the world’s largest copper
company, changed the composition of its Board
of Directors so that a majority of members
are appointed by the High Council of Public
Management—a body of public administration
responsible for the appointment of high-level
government employees. At least 40% of the
directors of Colombia’s Electric Interconnection
Corporation(ISA)mustbeindependent;inpractice,
the majority of its directors are.
Ultimately, governance of SOEs should
respond to the real needs for transparency and
good management in the context of their own
operations. An effective system of governance
must take into account the good management
practices of both the private and the public
sector. It would be desirable to consider how
best to involve such government agencies as the
Court of Auditors and the Comptroller General, in
SOE audit systems to ensure their accountability.
Public policy intended to build up SOE
governance and management should require
the highest levels of financial and nonfinancial
transparency, attract professional and
independent directors and executives, grant
the Court of Auditors power to control and
evaluate SOEs, establish effective mechanisms
for evaluating the performance of directors
and executives, and give private shareholders
guarantees that the company complies with high
standards of corporate governance.

SEMINAR
Solange Monteiro
Since its formal establishment in 2009,
the BRICS group has provoked controversy
about how valid it is as a bloc. Size—28% of
world GDP and 42% of world population—
does not seem sufficient to unite countries
with such different realities and challenges,
especially economic. In early June, the FGV
Growth and Development Center convened
a group of international experts to discuss
the growth issues of the BRICS and the
possibilities for their cooperation.
“The BRICS are identified more as a political
bloc than an economic one, but what interests
us are the factors that generate wealth in some
countries to the detriment of others,” said Pedro
Cavalcanti, of FGV Growth and Development.
One study by the center’s Roberto Castello
Branco, João Victor Issler, and Bruno Delalibera
found a connection that integrates the BRICS
economies despite their apparent differences.
The study found that to a greater or lesser
e x t e n t , BRIC S
countries have
common growth
c y c l e s , w h i c h
suggest that the
dynamics of each
member can affect
other members of
the bloc more than
growth in developed
economies. Since the
members consist of three major
suppliersofcommodities(Brazil,Russia,
and South Africa) and two major consumers
of commodities (India and China), that result
seems logical. Quarterly GDP (excluding India)
shows that the strongest interactions are
between Brazil and China, China and South
Africa, and Brazil and Russia.
BRICS and the pursuit
of growth
An FGV seminar assesses cooperation between BRICS countries
as they all pursue sustainable growth.

SEMINAR BRICS
“Besides trade, the BRICS do share factors
and challenges common to emerging
economies, but they also have very big
differences,” Castello Branco noted. Among
the differences is degree of urbanization: in
Brazil 85% of the population lives in cities,
in China 54%, and in India 32%. Raising
productivity is a challenge for economies
that have a large service sector, such as
Brazil and South Africa, while adding value
to its manufactures is a particular challenge
for China. Demographic differences are also
great. The large share of the young in the
populations of India and South Africa (the
demographic bonus) will generate growth
by 2040, while China and Brazil are already
worried at seeing their own demographic
bonuses tapering off. Castello Branco points
out that a number of policies would serve
more than one country in the bloc, such
as improving worker skills, investing in
infrastructure, reforming the financial system,
and fighting corruption. In his opinion, “The
performance of the BRICS will depend largely
on how they face these challenges.”
Differences and affinities
In the short term, the BRICS countries that have
the best growth prospects are those that are
further ahead in reforming their economies:
even slowing down, China is expected to grow
7% in 2015, and India should lead the global
expansion with 7.5% in 2015, according to
the International Monetary Fund. In contrast,
Brazil and Russia are expected to contract
by 1.8% (IBRE staff estimation) and 3.5%. In
the case of India, Eswar Prasad, professor at
Cornell University and a research associate
at FGV Growth and Development Center,
pointed out that controlling inflation was the
mantra for the economic reforms that began
in 2008, well before Prime Minister Narendra
Modi was elected, and consolidated the way
for new reforms. “This resulted in building
trust, which helped the policy agenda of
the new government,” he said. The fall in oil
prices, which India must import, helped to
push inflation down and reduce the pressure
on the budget, which has brightened the
fiscal outlook.
Although the reforms so far have put India
in the spotlight, they are not sufficient to
ensure optimism about the long run, Prasad
said. For India, he believes that the dynamics
of the service sector that has boosted exports
has inhibited development of the domestic
market, a weak aspect of India’s economy.
“The BRICS are identified
more as a political bloc than
an economic one, but what
interests us are the factors
that generate wealth in some
countries to the detriment of
others.”
Pedro Cavalcanti

SEMINAR BRICS
“You cannot create job opportunities with
good salaries to support the increase of
domestic demand without developing the
manufacturing sector,” Prasad said. To promote
industry, he believes conditions in India are
still unattractive. “Infrastructure is a problem:
transport infrastructure is not in good shape,
and the financial system does not work well.
India still has a long list of reforms that will
take time,” he says. Like Brazil, India needs
to improve its business environment, fight
costly bureaucracy and inflexible labor laws,
and broaden financial system reform. “We
have a high level of savings, 35% of GDP. But
it is concentrated in families, and today the
financial system does not have the capacity to
intermediate household savings and foreign
capital to fund long-term fixed investment,” he
said, pointing out that this blocks investment in
infrastructure. “We need to take advantage of
the favorable domestic and external situation
to further reform. We have the cards to have
growth. What’s on the table now is whether
To a greater or lesser extent,
BRICS countries have
common growth cycles,
which suggest that the
dynamics of each member
can affect other members of
the bloc more than growth in
developed economies.
we will be able to play well or create more
problems for ourselves,” he says.
Infrastructure is also a constraint to
attracting productive investments in South
Africa, says Jean-François Brun, lecturer
at the Université d’Auvergne and also a
research associate at FGV Growth and
Development Center. “South Africa has
low-quality infrastructure in telecoms and
transportation, and a major energy deficit,”
Brun said—a situation that is common in Sub-
Saharan Africa as a whole and may jeopardize
sustainable growth. “The continent is rapidly
changing thanks to the exploitation of
natural resources,” he said. “As a result, Kenya,
Ghana, and Senegal can turn very quickly
into emerging economies, growing 6%, 7%,
and more. This has helped South Africa,” he
said. “On the other hand, the high share of
natural resources, which accounts for 30% to
50% of the expansion of African countries, is
also a vulnerability factor for the region.” The
growth of South Africa’s GDP predicted for
2015 is a moderate 2%. South Africa does have
a more diversified economy, a consolidated
banking system, and a sound fiscal policy.
Although a value-added tax (VAT) was
introduced in the late 1980s, Brun pointed out
that the country’s low institutional capacity
prevents the improvement in fiscal stance
that VAT would allow. “The bureaucracy
does not perform well. The VAT has become
inefficient because numerous exemptions
have generated distortions and prevent public
spending from growing.”

SEMINAR BRICS
With regard to China, seminar participants
highlighted the potential of the reforms
President Xi Jiping is carr ying out.
Domestically, Castello Branco emphasized
tax reform in China’s provinces, the reduction
of shadow banking, and the opening of
services to the private sector as important
measures to boost and diversify the economy
and stimulate domestic consumption.
Jonathan Fenby, a partner at Trusted Sources
consultancy, pointed out the importance of
the anticorruption campaign to improve the
efficiency of the Communist Party itself.
Withanexcessofproductivecapacity,savings
amounting to 48% of GDP, and US$4 trillion
in international reserves, China has opened
important fronts abroad. It is participating
in the construction of routes for importing
supplies and exporting its production through
railways, pipelines, and the new Silk Road,
which will cross Central Asia. With the gradual
opening of the capital account, China aims
to internationalize its currency, the renminbi.
And with the creation of the Bank of the Brics
and the Asian Development Bank, it is creating
alternatives for international financing of
projects of strategic interest in its own vicinity
and in Latin America. “Tokyo, Washington,
and Manila are concerned about a possible
regional risk,” Fenby said, warning that “it
will be necessary to observe developments in
East Asia and consider possible tensions with
Taiwan in 2016.”
Yao Yang of the Peking University Center for
Economic Research and associate professor
of FGV Growth and Development Center was
straightforward about China’s ambitions. He
said that the measures China has adopted to
maintain 7% growth over the next 10 years will
demonstrate the same resilience that Japan and
South Korea had in the oil crisis of the 1970s and
the Asian crisis in the 1990s. “China will be the
largest economy in the world in 2020–25, and
China, Japan, and Korea will account for 50%
of world demand in 2040–50, creating a big
market for the world,” he predicted.
Brazil and the new China
For now, China’s gradual slowing down and
rebalancing of its economy toward more
domestic consumption highlights the need for
Brazil to become more competitive to match
China’s trade dynamism. Generally speaking,
China’s changes should encourage Brazil to
rely less on exporting commodities. While in
2002 soybeans, iron ore, and oil accounted
The large share of the
young in the populations of
India and South Africa (the
demographic bonus) will
generate growth by 2040,
while China and Brazil are
already worried at seeing
their own demographic
bonuses tapering off.

SEMINAR BRICS
the last 15 years. This fall in Chinese demand
for commodities is a concern for the rest of
the world as well as Brazil. “In 2014, China
accounted for 58% of world demand for iron
ore,” Ferreira said. Last year, China accounted
for 18% of Brazil’s total exports, of which iron
ore accounted for 5.5%.
Mauricio Mesquita Moreira, chief economist
at the Inter-American Development Bank,
also advocated that Brazil diversify exports
and add value to its exports to China. “The
worst of all worlds is one in which the
government does not eliminate trade barriers
for fear of deindustrialization and the private
sector does not fight for access to markets,
remaining focused on the domestic sector,”
he said. Moreira noted that the speed at
which Chinese exports have diversified has
affected Latin America as a whole: “From
2002 to 2014, Venezuela, Chile, Brazil, and Peru
recorded a trade surplus with China thanks to
high commodity prices, but on average Latin
America had a negative trade balance.” He
also pointed out the need to attract Chinese
direct investment, which is expected to
increase in some South American countries. In
May, during the visit of Chinese Prime Minister
Li Keqiang to Brazil, the two countries signed
35 agreements involving US$53 billion as part
of the US$250 billion that China plans to invest
in Latin America in the next 10 years. “So far,
Chinese investment often has reinforced the
pattern of bilateral trade we already have,
without stimulating product diversification in
for 57% of Brazil’s exports to China, by 2014
the three products accounted for 80%. “The
increase in the share of personal consumption
in China’s GDP poses a challenge for Brazil to
diversify its exports and seek to participate
in supply chains and the export of services,”
said IBRE’s Lia Valls Pereira.
Murilo Ferreira, CEO of steel company Vale,
noted that part of the Chinese government’s
efforts to prevent further slowdown of
the economy is to continue to stimulate
infrastructure and real estate investment
by encouraging formation of public-private
partnerships (PPPs) and reducing the cost
of mortgages. Even with these initiatives,
however, decline in demand for mineral
commodities is inevitable. Vale projected
annual growth of iron ore exports to China of
just 1.2% in 2015–20, compared with 20.4% in
In the short term, the BRICS
countries that have the best
growth prospects are those
that are further ahead in
reforming their economies:
even slowing down, China is
expected to grow 7% in 2015,
and India should lead the
global expansion
with 7.5% in 2015.

SEMINAR BRICS
Brazil,” Moreira said, noting that from 2000 to
2014, Chinese direct investment in the region
focused on energy (57%) and metals (34%),
and the main recipients of Chinese investment
were Brazil (38.4%) and Peru (31.9%). Chinese
lending followed the same pattern. According
to the Inter-American Dialogue, of the US$199
billion China has announced to finance Latin
American governments and companies
from 2005 to 2014, US$50 billion went to
infrastructure projects and US$33 billion
to energy. “We have to improve our macro
and fiscal position and be pragmatic in our
trade policy. We need to foster South-South
cooperation, avoiding the creation of financial
dependency on China. The focus should be
trade, not aid, in the pursuit of sustainable
growth,” Moreira emphasized.
The challenges of China’s transition were also
the subject of discussions at an IBRE workshop
last June for a Chinese delegation led by
Yang Zhenwu, president of the People’s Daily
newspaper. At the time, Zhenwu underlined
the opportunities of the new Chinese growth
path: “Accelerating urbanization will mean a
demand for commodities with higher added
value, which Brazil can exploit. … We also see
the change in China’s policy to attract foreign
capital to be beneficial as it would give Brazil
the opportunity to make new investments
in China.” At the time, IBRE’s Pereira stressed
that there is always a dichotomy between
opportunitiesandchallengesintherelationship
between the two countries. “On the one hand,”
she said, “Chinese demand contributed to the
growth of the Brazilian economy and mitigated
the effects of the international financial crisis;
on the other hand, competition from Chinese
products has caused Brazilian products to lose
market share in the U.S. and South America
as well as in Brazil’s domestic market.” Pereira
pointed out, however, that Brazil’s lack of
competitiveness cannot be attributed to
China: “We have structural issues, such as low
investment and a poor business environment,
as well as a fiscal deficit and inflation that we
have to resolve.” To make Brazil grow, there is
no alternative to putting its house in order and
focusing on opportunities.
“China will be the largest
economy in the world in
2020–25, and China, Japan,
and Korea will account for
50% of world demand in
2040–50, creating a big
market for the world.”
Yao Yang

The Brazilian Economy—Late last
year you predicted 2015 would not
be so bad. What is your view now,
considering that first quarter net
profit of your company fell more
than 80% over the same period of
2014?
Luiza Helena Trajano —I thought
the first half of 2015 was going
to be like that. The default, in our
area, is under control. It has not
increased. What worries me is
consumer confidence, which is at
its historical lowest. Consumers are
Photo: Release
Luiza Helena Trajano
President of Magazine Luiza and the Institute for Retail Development (IDV)
Solange Monteiro
Luiza Helena Trajano is known for being active and optimistic, and
this is reflected in her company’s performance. In the last five years,
Magazine Luiza, a chain of retail stores, has more than doubled its
turnover:In2014alone,thecompanyserved39millioncustomersand
grossed R$12 billion, mostly generated in 647 stores in four regions
of the country. Today, however, she worries about low consumer
confidence.“Wewillhavetoworktolowercosts,increaseproductivity,
and think out of the box to attract consumers into the store,” she says.
SheisamemberoftheCouncilforEconomicandSocialDevelopment
(CDES) and Chairperson of the Board of the Organizing Committee of
the Olympic Games Rio 2016. She advocates increasing the country’s
productivity, but disagrees with the view that labor is expensive.
“What’s added to wages makes labor more expensive,” she says.
“Our laws and
bureaucracy do
not encourage
productivity”
INTERVIEW

INTERVIEW
concerned about so much negative news,
high inflation, and losing their jobs. And when
consumers lose confidence, they stop buying.
There are different segments in retail. For
confectionaries, it was not so bad. For us, the
first quarter of 2015 was worse than last year
because then the World Cup boosted sales.
In the first quarter of 2014, Magazine Luiza
had net profits 25 times higher than the same
period of 2013, reaching R$20.5 million. We
have seen a drop since July of last year, but I
think sales will be better after July this year.
Although we have an economic crisis, what
is most worrying today is the political crisis
that delays approval of necessary reforms.
Now is the time for a reality check. It’s not
about being optimistic but about seeking
alternatives.
For retail, what are the alternatives?
The retail challenge is to lower labor costs,
increase productivity, and overcome the
difficulties of the moment, especially low
consumer confidence, which pulls down
everything else. And think out of the box to
attract consumers into the store. In the case
of Magazine Luiza, we are in the media and
continue doing raffles for loyal customers—
this year the prize will be a condo.
Credit restraint is also important to a luxury
segment like yours, is it not?
Banks had tightened credit before loan
defaults increased … and people who have
recently earned the right to credit do not want
to lose it. But the credit restriction does not
hurt as much as low consumer confidence.
Does the company’s customer relationship
management help to mitigate the uncer-
tainty?
Our customer relationship management
is one-to-one. Three to four times a year,
we open all the shops on Sunday for loyal
customers only. We have direct mail adjusted
to what each customer buys, where we make
recommendations …. We offer breakfast, and
in one day we sell the equivalent of a week’s
sales.
Since the middle of last year it has become
more evident that consumption-led growth
has run out ....
I do not agree. In Brazil, only a small part of
the population has flat screen TV. Only 54%
have automatic washing machine. We need to
build 23 million homes in 10 years to achieve
the social equality of a developed country.
Brazil has potential. What is questionable are
What worries me is consumer
confidence, which is at its
historical lowest. Consumers
are concerned about so
much negative news, high
inflation, and losing their jobs.
And when consumers lose
confidence, they stop buying.

INTERVIEW
the incentives to [promote growth] … What
would justify saying that consumption-led
growth is over? We would have to prove
that the market is saturated. But only 12% of
people have notebooks. Although Brazil is the
country with one of the largest mobile phone
rates, only half the people have smartphones.
So how is the consumption exhausted if so
many investors want to come here because
of the potential consumption market? But to
continue growing requires high consumer
confidence, employment, income and credit.
It is said that growth has flattened, among
other reasons, because of the imbalance of
increased labor cost relative to productivity.
Do you disagree?
To produce more requires increased produc-
tivity. ... You cannot improve productivity
without aiming to increase revenues. In our
company, we grew and then reorganized,
grew again, and reorganized. Without growth
it is difficult to manage focusing on produc-
tivity.
… It’s the same for Brazil. Brazil grew, and
now we have to focus on productivity.
Labor is expensive, and this penalizes the
service sector as it is a major employer. How
do you manage this issue in your company?
Brazil has to be careful not to turn into a China
where the worker earns very little. I believe
that what makes labor expensive are the
bureaucratic costs and payroll taxes. Here at
Magazine Luiza employees earn according to
their sales. But Brazilian laws are not flexible.
For example, employees cannot work after
six in the evening … Our laws and bureau-
cracy do not encourage productivity … I do
not think labor is expensive. … I believe the
country has to have more social equality and
pay better salaries. How we do this is argu-
able. We have to modernize how we deal
with unions just like Germany, which led a
modernization of capital and labor relations.
But productivity also implies efficiency.
Sometimes one does not invest in produc-
tivity because everything is very expensive
and difficult. For example, we give an allow-
ance to women employees who have a child,
but this allowance is taxed. We give scholar-
ships to help our staff, and these also are
taxed. Opening our shops on Sundays to our
loyal customers generates a large turnover,
but most unions oppose it even though
the employees themselves want the shops
open so they can earn more. It is simplistic to
analyze just productivity in terms of level of
education, but it is not only that … If these
Although we have an
economic crisis, what is
most worrying today is the
political crisis that delays
approval of necessary
reforms. Now is the time for
a reality check.

INTERVIEW
barriers to business are not eliminated; we
won’t be able to increase productivity. You’re
too tied up to teach, educate, or do anything
because of old laws and old unions.
What can we do to improve this situation?
All companies should be free to negotiate
with their employees. In Germany, labor law
requires companies to consult and collaborate
with workers in works council (Betriebsrat).
We could give each one what is fair, even if it is
different, and do not have a law that says that
on Sundays I have to pay R$100 for everyone,
regardless of the commission, which increases
costs and underestimates the ability of workers
to negotiate. … Our company has had works
councils for over 15 years. Council members
are elected by employees and cannot have
management positions. The objective is to
protect employees, whether for health insur-
ance adjustment or food tickets. But to no avail,
we still need to negotiate with the unions in
each city to open our shops on Sundays.
Does the labor bill that extends outsourcing
to core activities of the companies address
the issue?
It is positive to formalize something that is
informal. Now you need to be very careful,
because it will not change much. Our company
does not like outsourcing, because it limits our
contact to employees. Also, I think 2 to 3% of
our company bottom line is going to no one
but Brazil’s bureaucracy. ... I’m supporting a
drive for less bureaucracy for small businesses
led by Guilherme Afif Domingos, Minister for
Micro and Small Enterprises, but it should be
extended to large businesses. Today it takes
twice as long to close a business than to open
due to red tape. We are in the digital age, and
the country needs to wake up.
Your company has been recognized as a
model for personnel management. How do
you deal with the low skills of workers?
We give our employees scholarships to study
any subject, as the scholarship is not intended
to keep employees in the company. The person
may study history and be out of here the next
day … We also have with the Getulio Vargas
Foundation an online course in leadership. So
for us to help Brazil’s education is to facilitate
access to education. Because our employees do
not have money to get into a private college
and as they work all day they have more diffi-
culty in getting to a free public college.
What should be done for a qualitative leap in
public education?
There are many good initiatives, but they are all
dispersed. I lead a non-partisan group called
Women of Brazil. … When we researched
education, we saw that many people are
doing a lot, but all very dispersed. If everyone
unites around one education project for the
next 20 years, we would not have to do much.
Among the noteworthy initiatives are full-time
Brazil has to be careful not to
turn into a China where the
worker earns very little.

INTERVIEW
Brazil will benefit from the
Olympics. We are carrying out
a marketing strategy so that
people will know how much it
costs with total transparency
as well as how the country will
benefit from the Olympics.
invited to discuss decisions and we participate
more. Now we have to take another leap. If we
are a large sector, we have to assume this role
and contribute to the country’s development.
Imagine the influence we will have if we unite
all retail associations as the National Retail
Federation in the U.S. does.
Among many activities, you also chair the
board of the 2016 Olympic Games in Rio de
Janeiro. What is your role?
Two years ago, President Rousseff decided to
establish strong governance for the Olympic
Games. She wanted to have a woman on the
board, and called me. The board oversees
all the organization of the games. There are
many details, and I’m learning and helping
a lot. … The event will leave a great legacy
for Rio. … I’m sure Rio de Janeiro will be a
different city after the Olympics, as occurred
with Barcelona. Brazil will benefit from the
Olympics. We are carrying out a marketing
strategy, so that people will know how much
it costs with total transparency as well as how
the country will benefit from the Olympics.
schooling, and separating state, municipality,
and federal schooling responsibilities. Each
government level should not interfere with
the others, as happens today. … I say that
without making reforms in this country,
nothing will go forward. Politicians are elected
within a backdrop. How can they fight for
something if they are elected the way they
are? But change has to be born out of society.
Your company has declared a focus on the
middle class. With the fall in labor income
andrisingunemployment,howdoyouexpect
the country to maintain its social inclusion
achievements and the expansion of middle
class consumption?
We have lost some purchasing power, but
peoplearenotthesame.Ofcoursetheremaybe
job losses, but I think they will not be enough to
jeopardize the achievement. Now, how we raise
from poverty the other 19 million Brazilians who
earnlessthanR$70amonthremainsachallenge.
RecentlyyousaidBrazilianretailneedstotake
a new leap as has happened in the U.S. What
do you mean?
Ten years ago, when we set up the Institute for
Retail Development (IDV), neither retail nor
services had a department within the Ministry
of Development. By their lack of unity and
lack of focus, retailers did not participate in
anything; they had no political influence at all.
When IDV joined other representative retail
bodies, we realized that the retail sector was
the largest employer in Brazil after the govern-
ment; our union strengthened us. Today, we are

July 2015 - Brazil’s to-do list for growth: Where to start?

More Related Content

What's hot (19)

Viewers also liked (17)

Similar to July 2015 - Brazil’s to-do list for growth: Where to start? (20)

More from FGV Brazil (20)

Recently uploaded (20)

July 2015 - Brazil’s to-do list for growth: Where to start?