Jun baranggan google paid and organic search - integrated strategy that works
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The document discusses an integrated strategy for Google paid and organic search. It recommends using paid search keyword data to inform organic content and optimization, and using organic referral data to create and optimize paid search ad groups. It also suggests leveraging paid ad copies in organic snippets to optimize click-through rates, and that more visibility across search results is better to increase success.
Jun baranggan google paid and organic search - integrated strategy that works
- 1. COMPANY LOGO Google Paid and Organic Search - Integrated Strategy That Works Cebu Digital Marketing Meetup - July 4, 2015 Jun Baranggan Cebu Digital Hub
- 2. Basic SEO and PPC integration Points - SEW 1. Use PPC keyword data to inform the organic content and optimization strategy. Use organic referral data to inform the creation and optimization of new PPC ad groups. 2. Leverage PPC ad copies in organic snippet text to optimize click-through rates. Much easier to test what's working in paid campaigns, which always put relevant messaging and a call-to-action forward, than to iterate and refine in organic placements. 3. More visibility is better. A bigger footprint in search wins.
- 3. Use PPC keyword data to inform the organic content and optimization strategy. Use organic referral data to inform the creation and optimization of new PPC ad groups.
- 6. Leverage PPC ad copies in organic snippet text to optimize click-through rates. Much easier to test what's working in paid campaigns, which always put relevant messaging and a call-to-action forward, than to iterate and refine in organic placements.
- 8. More visibility is better. A bigger footprint in search wins.
- 10. Thank You