The document discusses approaches to preservation storage technologies. It begins with a disclaimer and list of collaborators. It then asks a simple question about how to store 1000 files with 99.99% access for 20 years. While cloud storage claims very high reliability, there are hidden assumptions around the estimates provided. Leading institutions are taking a more nuanced approach, such as distributing copies across different locations and technologies. Emerging best practices incorporate methods for mitigating bit-level risks like having multiple copies in diverse formats and locations, with fixity checks, verification and auditing. Future research is needed to better model risks and the costs and benefits of different approaches.