Justin Hawkins Personal Brand Exploration
- 1. PERSONALBRANDEXPLORATION JustinHawkins Project & Portfolio I November 21, 2021
- 2. IDENTITY Growing up in a small town in Tennessee, I have always been the person that tried to outwork the person next to me because I have that competitive mentality, but I also, usually, put others before myself and care about their well-being. Taking this in stride, I graduated college in 2017 with a Bachelor of Science degree in Athletic Training. I worked in the field for three years, but, ultimately, something felt off. Sports is my favorite topic and something I can sit and watch or read for hours on end. I changed my career path and my journey led me here at Full Sail University, so now I’m trying to prove to others what hard work and determination can give to you. I can be witty, determined, passionate, energetic, and confident in the knowledge that I possess about sports, and it is my goal to prove the world that small market sports cities deserve just as much attention as the other bigger cities.
- 3. PROFESSION Potential Job Titles: • Broadcast Announcer & Radio Disc Jockeys • News Analysts, Reporters, and Journalists • Editors (Sports content) BRANDARCHETYPE– Using solid values and hard work, I would gear my work towards the consumer. I would find out what my audience enjoys the most and relate my content to them. I could take polls or allow my audience to ask questions (like a mailbag) regarding the content I provide in order to improve and keep the audiences attention while being honest and practical that not all coverage can be provided. SportsMediaforSportscasting
- 4. SportsBroadcasting TARGETAUDIENCE JasonWilliams Outreach Plan: • I will research ESPN the company finding interesting facts and formulating potential questions to ask about employment. • I will reach out via email expressing my interest in working for ESPN and showcasing my experience to that point. • After initial contact, I would follow up within a week thanking them for the conversation and potential interviews. Directorof HR – ESPN RyanPorth Outreach Plan: • I will compile together all of my experience and skills to showcase my brand. • I will reach out via phone call to Cromwell Radio Group expressing interest in potential employment with the company. • After initial contact, I will follow up with them within a 2-3 days thanking them for their time and considerations. PROFILE PICTURE ProgramDirector– CromwellMedia(ESPN102.5 The Gameand 94.9 Game2) MichelleCuroe Outreach Plan: • I will research the news team in order to know facts about the company, and express interest in the sports field showcasing my experience in Sportscasting. • I will reach out via email or job application with the company to showcase experience and my skills. • I will reach out within 2-3 days, thanking them for their time and potential interview in hopes to obtain a job. PROFILE PICTURE HR Director– WSMV News2 Nashville
- 5. GOALS Short Term: (2023) • Grow my brand awareness online through social media and blogs while becoming more confident and knowledgeable. ‣ Increase my followers on Twitter and Instagram by 20% by December of 2023. MidTerm: (2028) • Obtain a job on the radio as a host of my own show. ‣ Gain hundreds of listeners to my show, who’ll want to actively call-in, and become a top 10 radio show in the state. Long Term: (2035) • Become a sports journalist for an NFL team working for The Athletic. ‣ Have a good rapport around the league for my in- depth coverage and writing skills. Increase my followers on Twitter to over 100K. This would help showcase my work on a more national scale.
- 6. SKILLSANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE& Current Proficiencies: Word Processing Software SOFT HARD Novice / Adept / Expert Video Editing Novice / Adept / Expert Adaptability Novice / Adept / Expert Writing Novice / Adept / Expert Music or Sound Editing software SOFT HARD Novice / Adept / Expert Web Page Creation and Editing Software Novice / Adept / Expert Speaking Novice / Adept / Expert Critical Thinking Novice / Adept / Expert
- 7. I help small markets receive recognition by providing in depth coverage and extra effort to provide news and updates for the teams that do not normally get covered as much . PROMISE
- 8. CREDENTIALS Work Experience: • Athletic Trainer (STAR Physical Therapy) • Physical Therapy Tech (Rehab ETC) • Warehouse Associate (Amazon) Education: • Athletic Training, B.S., Union University (2017) • Sportscasting, B.S., Full Sail University (Exp. 2023) Awards: • Selected to National Society of Collegiate Scholars • 4.0 GPA • Dean’s List Picture Relevant to Your Industry Goes Here
- 9. COMPETITION James Ludeman LeadershipExperience: • N/A JustinHawkins HEADSHOT HEADSHOT IndustryExperience: • Part-time On-Air producer for Tide 100.9 (1 year 2 months) • Disk Jockey/ Karaoke Jockey (4 years) Education: • Shelton State Community College (Mass Communication/Media Studies) • Full Sail University (Sportscasting) SkillsandProficiencies: • Customer Experience • Hospitality • Marketing OverallOnline Presence: • 6 connections, selfie used for profile picture, active on most social media platforms • Average, 50out of 100 IndustryExperience: • Athletic Trainer (STAR PT) Education: • Union University (Athletic Training) • Full Sail University (Sportscasting) LeadershipExperience: • Head Athletic Trainer for 3 years • Managing day to day operations at Amazon Fulfillment center when called upon SkillsandProficiencies: • Customer Service • Cardiopulmonary Recusitation • Adaptability OverallOnline Presence: • 8 connections, not a professional headshot, active on twitter, Instagram, and facebook • Average, 40 out of 100
- 10. COMPETITION WillDundon IndustryExperience: • Producer (ESPN 102.5 The Game) • Writing Contributor (Fansided) • Creditor/Writer/Host (Paydirt Sports- Self employed) • Intern (A to Z Sports Nashville) Education: • Lipscomb Universtiy (Business, Management, Marketing, and related support services) Noteworthy Experience: • Creator/Writer/Host for Paydirt Sports (Self-employed) • Producer at ESPN 102.5 The Game SkillsandProficiencies: • Microsoft Office • Leadership • Social Media JustinHawkins OverallOnline Presence: • 204 connections, not professional headshot, active on all social media platforms • Great, 80 out of 100 HEADSHOT HEADSHOT IndustryExperience: • No experience Education: • Union University (Athletic Training • Full Sail University (Sportscasting) LeadershipExperience: • Head Athletic Trainer for 3 years • Managing day to day operations at Amazon Fulfillment center when called upon. SkillsandProficiencies: • Customer service • Sports Medicine • Adaptability OverallOnline Presence: • 8 connections, not professional headshot, active on twitter, Instagram, and facebook • Average, 40 out of 100
- 11. BRANDPOSITION For sports broadcasting companies who need more viewers or followings, I provide THE DRIVE AND UNMATCHED HARD WORK TO UNDERSTAND WHAT CONSUMERS LONG FOR IN SPORTS COVERAGE AND GOING ABOVE AND BEYOND TO COVER ALL TEAMS because I AM PASSIONATE, PERSISTENT, ADAPTABLE, AND WILLING TO DO WHAT IT TAKES TO MAKE SPORTS FANS ENTERTAINED. JUSTIN HAWKINS
- 12. NETWORKING&MARKETING IndustryEvents& Organizations • American Sportscasters Association • National Association of Broadcasters • SEC football Media Days ‣ 2023 | Nashville, TN DigitalMarketing • PrimaryContent:I will create a blog that is focused on Nashville sports, such as hockey, football, and soccer. • PrimaryTools:I will use Facebook and Twitter as my social networks and will hop on to an already existing website to blog my articles. • Website:I will use my digital portfolio to showcase my talent and market it on social networks in hopes to gain followers that enjoy the content I provide. Picture of You Goes Here
- 13. PROFESSIONALDEVELOPMENT Mentor • I will seek out mentorship through Full Sail and seek knowledge and past experiences from those who have been in the industry and now teach it. Also, I will seek mentorship through people currently in the industry by having conversations or if I get a job with a company. • They should have more than at least 5 years of experience. • Partnership by Dec. 2023 FormalEducation • Sportscasting, B.S., Full Sail University (EXP. September 2023) Technical Skills • Microsoft office proficiency– Full Sail University , September 2023 • Video, music, and sound editing– Full Sail University, September 2023 • Web page creation and editing software– Full Sail University, September 2023 Soft Skills • Writing - Full Sail University, September 2023 • Speaking- Full Sail University, September 2023 • Critical Thinking- Full Sail University, September 2023
- 14. JustinHawkins You know how big market sports teams always seem to have excessive coverage and small markets teams get pushed aside? Well, what I do is do excessive research on the small market teams and provide that missing coverage by staying up to date with all news and updates with teams. In fact, I have my own blog and podcast that showcases these smaller market teams and have over 2,000 followers from different cities who stay tuned to see updates on the teams they follow.
- 15. REFERENCES o Caesar, D. (2018, October 12). Bustling buck kicks off his marathon sportscasting run. STLtoday.com. Retrieved October 31, 2021, from https://www.stltoday.com/sports/baseball/professional/bustling-buck- kicks-off-his-marathon-sportscasting-run/article_10f6f349-dab9-5398- b9e9-7859df662ab4.html. o Curoe, M. (n.d.). Michelle Curoe - Human resources director - WSMV | linkedin. LinkedIn. Retrieved October 31, 2021, from https://www.linkedin.com/in/michelle-curoe-77580564. o Dundon, W. (n.d.). Will dundon - producer ESPN 102.5 the game - linkedin.com. LinkedIn. Retrieved October 31, 2021, from https://www.linkedin.com/in/will-dundon-394235171. o ESPN. (2021, August 31). ESPN, Inc.. fact sheet. ESPN Press Room U.S. Retrieved October 31, 2021, from https://espnpressroom.com/us/espn-inc- fact-sheet/. o James. (2018, April 25). ESPN corporate headquarters information - address - phone number. Headquarter Geb. Retrieved November 17, 2021, from https://headquartergeb.com/espn-corporate-headquarters-information/. o Ludeman, J. (n.d.). James Ludeman - account executive - townsquare media ... LinkedIn. Retrieved October 30, 2021, from https://www.linkedin.com/in/james-ludeman-83a177202. o Maricic, M. (2020, March 5). Reporter or TV journalist at news conference, holding microphone and... iStock. Retrieved October 31, 2021, from https://www.istockphoto.com/photo/news-reporter-or-tv-journalist-at- press-conference-holding-microphone-and-writing-gm1209659465- 350120367. o New York Times. (n.d.). Sports Reporter. glassdoor.com. Retrieved October 30, 2021, from https://www.glassdoor.com/Job/new-york-ny-sports- reporter-jobs- SRCH_IL.0,11_IC1132348_KO12,27.htm?src=GD_JOB_AD&srs=ALL_RESULTS &jl=1007308745847&ao=1136043&s=345&guid=0000017cd77d5da59c8 94fc1b39840ac&pos=102&t=SR-JOBS- HR&vt=w&cs=1_b9a6c4f6&cb=1635702890054&jobListingId=100730874 5847&jrtk=3-0-1fjbnqnebu4fq801-1fjbnqneuu34r800-f149aacc9d75654b-. o Predators, N., & Release, P. (2021, October 14). ESPN 102.5 the game, Preds sign multi-year partnership extension. NHL.com. Retrieved November 17, 2021, from https://www.nhl.com/predators/news/espn- 1025-the-game-preds-sign-multi-year-partnership-extension/c- 326820608. o Porth, R. (n.d.). Ryan Porth - Program director - cromwell radio ... - linkedin. LinkedIn. Retrieved October 31, 2021, from https://www.linkedin.com/in/ryan-porth-163a7314. o Santrella, D. (n.d.). NAB: The Voice for America's Radio and TV Broadcasters. National Association of Broadcasters. Retrieved October 30, 2021, from https://www.nab.org/. o Schwartz, L. O. (n.d.). American Sportscasters Online. American Sportscasters Association. Retrieved October 30, 2021, from http://www.americansportscastersonline.com/. o Summary report for: 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (2020). Retrieved October 31, 2021, from https://www.onetonline.org/link/summary/27-3011.00. o Summary report for: 27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (2020). Retrieved October 31, 2021, from https://www.onetonline.org/link/summary/27-3023.00. o Summary report for: 27-3041.00 - editors. O*NET OnLine. (2021). Retrieved October 31, 2021, from https://www.onetonline.org/link/summary/27- 3041.00. o Williams, J. (n.d.). Jason Williams - Director - ESPN | linkedin. LinkedIn. Retrieved October 31, 2021, from https://www.linkedin.com/in/jason- williams-1263aa4.
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.