![References
Chapter 2: Why People Buy What You’re Selling - Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle
Even if You Hate Marketing and Selling [Book]. (n.d.). Www.oreilly.com.
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
CGums, N. (2019). Artist Manager | Berklee College of Music. Berklee.edu. https://www.berklee.edu/careers/roles/artist-manager
Do You Lyric Lounge: Open Mic Variety Show. (2024, April 27). Eventbrite. https://www.eventbrite.com/e/do-you-lyric-lounge-open-mic-variety-show-tickets-879808088677?aff=ebdssbdestsearch
STAGE PERFORMANCE ARTIST WORKSHOP. (2024, April 28). Eventbrite. https://www.eventbrite.com/e/stage-performance-artist-workshop-tickets-870404081037?aff=ebdssbdestsearch
https://www.emsisd.com/cms/lib/TX21000533/Centricity/Domain/1827/GE_Life_principles.pdf
https://www.linkedin.com/in/tanner-pastorius/](https://image.slidesharecdn.com/paynekatrinadmbspb12024-04-240505232424-67760a1e/85/Katrina-Personal-Brand-Project-and-portfolio-1-11-320.jpg)
Katrina Personal Brand Project and portfolio 1
- 1. personal brand K A T R I N A P A Y N E E X P L O R A T I O N Project and Portfolio I: Week 2 Music Business Bachelor of Science Sunday April 21, 2024
- 2. Career Category Entrepreneurial SHORT TERM GOAL : 2026 identify new markets or demographics where your label's music has potential appeal and develop targeted marketing strategies to reach these audiences. Increase social media followers by 20% and website traffic by 30% within the next 6 months of grauduation LONG TERM GOAL : 2036 establish my label as a globally recognized brand known for its quality music and known for innovative approaches to artist development, marketing, and distribution. Goals
- 3. Profession OCCUPATION - artist manager Music Business Management Entry-Level Client Associate source: Profession Music Business Consultant jobs, Music Label Executive Music Industry Consultant
- 4. Target Audience hiring mangers at CMG Records Resource: book yourself solid
- 5. Competition Industry Experience: Student & Founder at Vantablack Music Group Education: Bachelor's degree in Business Administration and is pursuing a Master's in Music Business. Founded Vantablack Music Group, specializing in music management and marketing. Noteworthy Experience: Founded Vantablack Music Group specializing in music management and marketing. Completed internships at PIN Business Network and held part-time roles at various companies. Skills & Proficiencies: digital marketing, client relations, budget management, and social media marketing. Overall Online Presence: Active on LinkedIn and likely has a strong presence through Vantablack Music Group's website and social media channels. Tanner Pastorius Industry Experience: Student & CEO of RoadRunn3rz ENT Education: current student at Full Sail University pursuing a Bachelor’s in Music Business Noteworthy Experience: RoadRunn3rz ENT, overseeing artist management and development. showed leadership and strategic decision-making as CEO of RoadRunn3rz ENT, guiding the company to achieve its goals. Skills & Proficiencies: Creative Content Creation, Client relation, Brand Development, Social media marketing Overall Online Presence: Active on Instagram, Facebook, Twitter, TikTok Katrina Payne source; Linkedln
- 6. Identity core valuse 1 Balance Risk taker Fun Independence Trustworthiness 2 I’m really passionate about supporting artists and helping them become their best selves in the music industry. 3 I have a natural ability to inspire and uplift others through your creative approach to problem- solving and my passion for nurturing personal and professional growth. 4 To build a platform that supports new artists from all backgrounds, helping them reach their goals and find success in the music industry. vision passion guiding principle super power g o l d e n c i r c l e Perseverance - "It’s not where you start, it’s where you end up. You haven’t failed until you’ve stopped trying." resouce: emsisd.com, start with why, core value discovery exercise Why: To empower emerging artists and help them achieve their dreams in the music industry. How: By providing personalized artist development services, What: provide one-on-one coaching, and strategic marketing services.
- 7. Promise & Position Position I empower emerging artists through personalized mentorship and strategic marketing, igniting their potential for success in the music industry. SUPPORTING RISING STARS
- 8. You know how emerging artists struggle to gain exposure and connect with the right industry professionals. What I do is provide personalized artist development services and strategic marketing support to help artists navigate the competitive music industry landscape and reach their full potential. In fact, I've helped a couple artists increase their visibility through targeted marketing campaigns and strategic networking efforts. N e t w o r k i n g I N D U S T R Y E V E N T S E L E V A T O R P I T C H M E N T O R S H I P STAGE PERFORMANCE ARTIST WORKSHOP Sunday, April 28 · 4 - 7pm EDT Beat The Bomb Atlanta 1483 Chattahoochee Avenue Northwest Atlanta, GA 30318 I'm looking for two mentors, one with music industry experience who knows about artist management and marketing, and another who's a digital marketing expert. They'll give me advice, tips, and help me meet people in their industries so I can learn and grow. R E S O U C E : E V E N T B R I T E , Do You Lyric Lounge: Open Mic Variety Show Listen to Your Art Studio 691 West Whitehall Street Southwest Atlanta, GA 30310 OBJECTIVE: { Meet artist showing their unique talent to share } Saturday, April 27 · 5:30 - 8pm EDT
- 9. Digital Marketing Online ID Calculator results Volume Relevance Purity Diversity Digital Marketing Strategy: Focus Variables: VOLUME & PURITY Type of Content: YouTube Channel - Launch a channel featuring behind-the-scenes footage and creative process videos, post weekly vlogs showcasing my creative projects and collaborations. Primary Tools for Distribution: YouTube and Instagram - Share teaser clips and highlights from my videos to attract viewers, engage with my audience through Instagram Stories and live Q&A sessions, also collaborate with influencers and other creators to expand my reach. Validation 30 HIGH HIGH AVERAGE HIGH Brand Archetype Archtype: Creator Description: someone who loves to come up with new ideas and bring them to life. i’m imaginative, original, and always looking for ways to express myself creatively. Whether i’m an artist, entrepreneur, or inventor, i’m passionate about making things and sharing them with the world. Resource ;Kaye Putnam, Content Marketing Institute, CareerBlast
- 10. Professional Development TECHNICAL Get Better at Making Deals Organization:vonline class about making contracts in the music industry. Due Date: Oct 2024 Learn Software for Managing Artists Organization: Linkedln Learning Due Date: July 2024 TRANSFERABLE Get Better at Leading People Organization: Volunteer to lead a music project for a charity. Due Date: Sept 2024 Networking Organization: Attend music industry events, conferences, or mixers regularly to meet other professionals. Due Date: Aug 2024
- 11. References Chapter 2: Why People Buy What You’re Selling - Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling [Book]. (n.d.). Www.oreilly.com. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 CGums, N. (2019). Artist Manager | Berklee College of Music. Berklee.edu. https://www.berklee.edu/careers/roles/artist-manager Do You Lyric Lounge: Open Mic Variety Show. (2024, April 27). Eventbrite. https://www.eventbrite.com/e/do-you-lyric-lounge-open-mic-variety-show-tickets-879808088677?aff=ebdssbdestsearch STAGE PERFORMANCE ARTIST WORKSHOP. (2024, April 28). Eventbrite. https://www.eventbrite.com/e/stage-performance-artist-workshop-tickets-870404081037?aff=ebdssbdestsearch https://www.emsisd.com/cms/lib/TX21000533/Centricity/Domain/1827/GE_Life_principles.pdf https://www.linkedin.com/in/tanner-pastorius/