Kevin Kruger
President
University of Tennessee
Student Affairs Division
2/11/2019
A little about me…
And how I got here.
I had a lot of hair back then…
Gerry Vazquez Me
Medieval History
10th Grade Social Studies Teacher
–Marcus Garvey
“A people without the knowledge of their past
history, origin and culture is like a tree without
roots.”
–Marcus Garvey (adapted)
“A profession without the knowledge of its past
history, origin and culture is like a tree without
roots.”
A Quick History of Student Affairs
Late 1800’s - A Bold New Concept:
Women in College
Marian Talbot
Dean Of Women - 1903
University of Chicago
“Preceptress” or “lady principal”. Their initial duties were:
Protect women students from making social errors that could ruin their reputations
And the expectations of restrictive or modest clothing.
Marian Talbot
Dean Of Women - 1903
University of Chicago
18 Women Deans met in Chicago in 1903
Conference of Deans of Women of the Middle West is now recognized as the birth of
student affairs as a profession.
CONFERENCE OF DEANS AND
ADVISORS OF MEN
1919
Thomas Arkle Clark
University of Illinois
First Dean of Men
“I had no specific duties, no specific
authority and no precedents either
to guide me or to handicap me. My
only guidance was that I was to
interest myself in the individual
student”
1919-1929
CONFERENCE
AGENDA
NATIONAL
ASSOCIATION OF
DEANS AND
ADVISORS OF MEN
THE PRICE OF DANCE
ORCHESTRAS
AUTOMOBILES
BAD CHECKS
CONTROLLING THE MORAL
LIFE OF STUDENTS
Student Government
Fraternities/Hazing/Discipline/Sophomore Pledging
Student Health
Student Organizations/Extra-curricular activities
Helping the Freshmen
The role of the Dean of Students – how to stay in close
contact with students in large universities.
Housing of students/Dormitories
Liquor Problems
The student who works to support expenses. The financial
obligations of students
Student Discipline
Cases of disturbed mental health
Inter-collegiate athletics
The Current Context in Higher Education
THE BIG SIX
Mental Health
Alcohol & Other Drug Prevention
Sexual Violence
Crisis Response/Protest & Activism
Social Justice & Equity
Greek Life
FIVE FOR THE FUTURE
Attainment for Low-Income/First-Gen/Students of Color
Career Services/Job Readiness
Civic Engagement
Data and Predictive Analytics
Affordability
The Context of
Demographics and
Affordability
Or… Put another way:
“Who wants to be the
admissions director?”
Kevin Kruger Presents at University of Tennessee, Knoxville
Demographics and the Demand for Higher Education - Nathan Grawe - 2016
Forecasted Growth in 18-Year-Olds 2012-2032
Institutions of Higher Education and Population Density in the U.S.
Mapping the Market for Higher Education - Brookings Institute
Forecasted Growth in 18-Year-Olds by Race/Ethnicity 2012-2032
Demographics and the Demand for Higher Education - Nathan Grawe - 2016
Hillman, Nicholas, and Taylor Weichman. 2016. Education Deserts: The Continued Significance of “Place”
in the Twenty-First Century. American Council on Education.
Distance from Student’s Home to College
Cities Gaining Workers
Money Magazine: April 24, 2018
Cities Losing Workers
Money Magazine: April 24, 2018
The number of college students dropped by over 1 Million
between 2012-2016
-6.4% 2012-2016 Decline of 1,173,805 students
Grade Increase: Tracking Distance Education in the United States, Babson Survey Research Group
Moody’s - https://www.moodys.com/research/Moodys-Median-net-tuition-revenue-growth-for-US-private-universities--PR_375262
60% of Midwestern schools reporting falling enrollment
Western schools report
enrollment gains
Southern schools report
enrollment gains
Now…
“Who wants to be the
chief business officer?
Public Private
I am confident my institution
will be financially stable over
the next 5 years.
60% 57%
I am confident my institution
will be financially stable over
the next 10 years.
54% 46%
Survey of College Business Officers 2018 - Inside Higher Ed & Gallup
Financial Stability - Business Officers
State funding for public
two- and four-year
colleges dropped $7
billion - 2008-2018
Unkept Promises: State Cuts to Higher Education Threaten Access and Equity - CBPP
Public universities with declining net tuition revenue will grow to 30% in fiscal 2018.
The Next Generation
Achievement Gap
Jobs
What’s Going on with our Students?
What Does It Mean?
Millennials vs. Boomers
Generations
How Many of you were born…
• 1946 - 1964?
• 1965 - 1980?
• 1981 - 1996?
• 1997 - 2010?
How Many of you were born…
• 1946 - 1964 - Baby Boomer
• 1965 - 1980 - Generation X
• 1981 - 1996 - Millennial
• 1997 - 2010 - Generation Z
2019 Generation Z - Largest Generation in the World
Generation Z - Born 1995-2010
Influencers
• Advances in Technology
• Violence
• Volatile Economy
• Social Justice Movements
“Generation Z: Educating and Engaging the Next Generation of Students” - About Campus Volume 22, Issue 3, July/August 2017
Freestyle Generation
They Want to Design Their Own World
• 72% - Colleges should allow
students to design their own
course of study or major.
• 63% - College should teach
students about entrepreneurship,
including how to start a business.
• 42% Want to work for themselves.
They Want Change
Gen Z on Social Issues of Our Time
Mental Health and Wellness
Students being treated for mental health
issues increased from
19 percent in 2007
34 percent in 2017
https://ps.psychiatryonline.org/doi/pdf/10.1176/appi.ps.201800332
Within The Last 12 Months…Students Report Feeling…
86%
overwhelmed
54%
overwhelming 

anxiety
32%
So depressed it was
difficult to function
59%
lonely
42%
hopeless
ACHA/NCHA Summary 2013
Kevin Kruger Presents at University of Tennessee, Knoxville
Percent of Teenagers Who Ever Go On Dates
Have Smartphones Destroyed a Generation - Jean Twenge, Atlantic Magazine (September 2017)
Times Per Weeks Teenagers Go Out Without Their Parents
Have Smartphones Destroyed a Generation - Jean Twenge, Atlantic Magazine (September 2017)
Percentage of 10,11,12th Graders Who Agree or Mostly Agree
“I Often Feel Left-out/I Often Feel Lonely”
Have Smartphones Destroyed a Generation - Jean Twenge, Atlantic Magazine (September 2017)
College Counseling Center
Kevin Kruger Presents at University of Tennessee, Knoxville
Kevin Kruger Presents at University of Tennessee, Knoxville
The Attainment Gap
Low-income, 1st Generation and Students of Color
Kevin Kruger Presents at University of Tennessee, Knoxville
Shapiro, D., Dundar, A., Huie, F., Wakhungu, P., Yuan, X., Nathan, A & Hwang, Y., A. (2017, April). A National View of Student Attainment Rates by Race and
Ethnicity – Fall 2010 Cohort (Signature Report No. 12b). Herndon, VA: National Student Clearinghouse Research Center.
Indicators of Higher Education Equity: 2016 Historical Trend Report
Obtained bachelor’s degree
In 5-6 years
Income
Quartiles
First-generation students
of currently enrolled
undergraduates are
first-generation
33%
First-generation Continuing-generation
27%
42%
Degree Attainment in 4 years
Higher Education Research Institute, 2011; 2018U.S. Department of Education, 2014
9
Georgetown University Center on Education and the Workforce, Our Separate & Unequal Public Colleges:
How Public Colleges Reinforce White Racial Privilege and Marginalize Black and Latino Students, 2018.
Kevin Kruger Presents at University of Tennessee, Knoxville
Only 19 percent of high-scoring Blacks and Latinos enroll in selective colleges.
Georgetown University Center on Education and the Workforce, Our Separate & Unequal Public Colleges:
How Public Colleges Reinforce White Racial Privilege and Marginalize Black and Latino Students, 2018.
Academic
Engagement
Financial
Why Do Students Fail?
A challenge (or mix of challenges) in one of three primary areas
We know a lot of about
how to help low-income
and 1st generation
students succeed.
Personal Contact
Mentoring
Coaching
Proactive Advising
Engagement
Come to campus early
Mandatory first-year programs
Involvement in campus activities
Family Involvement
Food, Housing and Financial Insecurity
Kevin Kruger Presents at University of Tennessee, Knoxville
Kevin Kruger Presents at University of Tennessee, Knoxville
The Career and
Learning Connection
11%
Business leaders who think college
graduates are prepared for the workforce
GALLUP BLOG JUNE 20, 2017
96%
Chief Academic Officers who believe that their
institutions are very or somewhat effective at
preparing students for the workforce.
GALLUP BLOG JUNE 20, 2017
“Welcome to the Well-
Educated-Barista Economy”
- Wall Street Journal
“College grads are getting nearly all the jobs” - https://money.cnn.com/2016/06/30/news/economy/college-grads-jobs/index.html
Jobs and Internships = The Big Payoff
Chronicle of Higher Education 2012: The Role of Higher Education in Career Development: Employer Perceptions
• Food service
• Tutoring
• Teaching Assistant
• Residence Assistant –
• Library
• Admissions
• Buildings and Grounds
• Technical assistance
• Office and clerical work
• Departmental assistant
• Lab assistant
On-Campus Employment
0
0.1
0.2
0.3
0.4
All students Did not work Worked 1-15 hrs Worked more
than 15 hours
Worked
on campus
11%
36%
15%
29%30%
3%
16%
7%
14%14%
Left within 1 year Left within 3 years
Employment and Attrition
Beginning Postsecondary Students Longitudinal Study (BPS:12/14)
Success in the new economy
Kevin Kruger Presents at University of Tennessee, Knoxville
The New Curriculum
New Curriculum - Humanics
Technical Literacy &
Human Literacy
• creativity
• entrepreneurship
• ethics
• cultural agility
• ability to work in diverse teams
Top Ten Skills Employers Want1. Microsoft Office
2. Customer Service
3. Leadership
4. Public Speaking
5. Social Media
6. Teamwork
7. Time Management
8. Research
9. Management
10.Event Planning
https://www.inc.com/michael-schneider/linkedin-analyzed-class-of-2017-these-were-top-10-skills-that-got-them-hired.html
We Need a Sense of Urgency
• Student Success
• Closing the Attainment Gap
• Focus on Equity
• Relentless focus on improving the campus climate
• Preparing Students for a Career
• Measure/Assess/Analyze
Kevin Kruger Presents at University of Tennessee, Knoxville
“That Sounds Hard:
Can’t Somebody Else Do This?”
Thank You

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Kevin Kruger Presents at University of Tennessee, Knoxville

  • 1. Kevin Kruger President University of Tennessee Student Affairs Division 2/11/2019
  • 2. A little about me… And how I got here.
  • 3. I had a lot of hair back then… Gerry Vazquez Me
  • 5. 10th Grade Social Studies Teacher
  • 6. –Marcus Garvey “A people without the knowledge of their past history, origin and culture is like a tree without roots.”
  • 7. –Marcus Garvey (adapted) “A profession without the knowledge of its past history, origin and culture is like a tree without roots.”
  • 8. A Quick History of Student Affairs
  • 9. Late 1800’s - A Bold New Concept: Women in College
  • 10. Marian Talbot Dean Of Women - 1903 University of Chicago “Preceptress” or “lady principal”. Their initial duties were: Protect women students from making social errors that could ruin their reputations And the expectations of restrictive or modest clothing.
  • 11. Marian Talbot Dean Of Women - 1903 University of Chicago 18 Women Deans met in Chicago in 1903 Conference of Deans of Women of the Middle West is now recognized as the birth of student affairs as a profession.
  • 12. CONFERENCE OF DEANS AND ADVISORS OF MEN 1919
  • 13. Thomas Arkle Clark University of Illinois First Dean of Men “I had no specific duties, no specific authority and no precedents either to guide me or to handicap me. My only guidance was that I was to interest myself in the individual student”
  • 15. THE PRICE OF DANCE ORCHESTRAS
  • 19. Student Government Fraternities/Hazing/Discipline/Sophomore Pledging Student Health Student Organizations/Extra-curricular activities Helping the Freshmen The role of the Dean of Students – how to stay in close contact with students in large universities. Housing of students/Dormitories Liquor Problems The student who works to support expenses. The financial obligations of students Student Discipline Cases of disturbed mental health Inter-collegiate athletics
  • 20. The Current Context in Higher Education
  • 21. THE BIG SIX Mental Health Alcohol & Other Drug Prevention Sexual Violence Crisis Response/Protest & Activism Social Justice & Equity Greek Life
  • 22. FIVE FOR THE FUTURE Attainment for Low-Income/First-Gen/Students of Color Career Services/Job Readiness Civic Engagement Data and Predictive Analytics Affordability
  • 23. The Context of Demographics and Affordability
  • 24. Or… Put another way: “Who wants to be the admissions director?”
  • 26. Demographics and the Demand for Higher Education - Nathan Grawe - 2016 Forecasted Growth in 18-Year-Olds 2012-2032
  • 27. Institutions of Higher Education and Population Density in the U.S. Mapping the Market for Higher Education - Brookings Institute
  • 28. Forecasted Growth in 18-Year-Olds by Race/Ethnicity 2012-2032 Demographics and the Demand for Higher Education - Nathan Grawe - 2016
  • 29. Hillman, Nicholas, and Taylor Weichman. 2016. Education Deserts: The Continued Significance of “Place” in the Twenty-First Century. American Council on Education. Distance from Student’s Home to College
  • 30. Cities Gaining Workers Money Magazine: April 24, 2018
  • 31. Cities Losing Workers Money Magazine: April 24, 2018
  • 32. The number of college students dropped by over 1 Million between 2012-2016
  • 33. -6.4% 2012-2016 Decline of 1,173,805 students Grade Increase: Tracking Distance Education in the United States, Babson Survey Research Group
  • 34. Moody’s - https://www.moodys.com/research/Moodys-Median-net-tuition-revenue-growth-for-US-private-universities--PR_375262 60% of Midwestern schools reporting falling enrollment Western schools report enrollment gains Southern schools report enrollment gains
  • 35. Now… “Who wants to be the chief business officer?
  • 36. Public Private I am confident my institution will be financially stable over the next 5 years. 60% 57% I am confident my institution will be financially stable over the next 10 years. 54% 46% Survey of College Business Officers 2018 - Inside Higher Ed & Gallup Financial Stability - Business Officers
  • 37. State funding for public two- and four-year colleges dropped $7 billion - 2008-2018 Unkept Promises: State Cuts to Higher Education Threaten Access and Equity - CBPP
  • 38. Public universities with declining net tuition revenue will grow to 30% in fiscal 2018.
  • 40. What’s Going on with our Students? What Does It Mean?
  • 43. How Many of you were born… • 1946 - 1964? • 1965 - 1980? • 1981 - 1996? • 1997 - 2010?
  • 44. How Many of you were born… • 1946 - 1964 - Baby Boomer • 1965 - 1980 - Generation X • 1981 - 1996 - Millennial • 1997 - 2010 - Generation Z
  • 45. 2019 Generation Z - Largest Generation in the World
  • 46. Generation Z - Born 1995-2010 Influencers • Advances in Technology • Violence • Volatile Economy • Social Justice Movements “Generation Z: Educating and Engaging the Next Generation of Students” - About Campus Volume 22, Issue 3, July/August 2017
  • 48. They Want to Design Their Own World • 72% - Colleges should allow students to design their own course of study or major. • 63% - College should teach students about entrepreneurship, including how to start a business. • 42% Want to work for themselves.
  • 50. Gen Z on Social Issues of Our Time
  • 51. Mental Health and Wellness
  • 52. Students being treated for mental health issues increased from 19 percent in 2007 34 percent in 2017 https://ps.psychiatryonline.org/doi/pdf/10.1176/appi.ps.201800332
  • 53. Within The Last 12 Months…Students Report Feeling… 86% overwhelmed 54% overwhelming 
 anxiety 32% So depressed it was difficult to function 59% lonely 42% hopeless ACHA/NCHA Summary 2013
  • 55. Percent of Teenagers Who Ever Go On Dates Have Smartphones Destroyed a Generation - Jean Twenge, Atlantic Magazine (September 2017)
  • 56. Times Per Weeks Teenagers Go Out Without Their Parents Have Smartphones Destroyed a Generation - Jean Twenge, Atlantic Magazine (September 2017)
  • 57. Percentage of 10,11,12th Graders Who Agree or Mostly Agree “I Often Feel Left-out/I Often Feel Lonely” Have Smartphones Destroyed a Generation - Jean Twenge, Atlantic Magazine (September 2017)
  • 61. The Attainment Gap Low-income, 1st Generation and Students of Color
  • 63. Shapiro, D., Dundar, A., Huie, F., Wakhungu, P., Yuan, X., Nathan, A & Hwang, Y., A. (2017, April). A National View of Student Attainment Rates by Race and Ethnicity – Fall 2010 Cohort (Signature Report No. 12b). Herndon, VA: National Student Clearinghouse Research Center.
  • 64. Indicators of Higher Education Equity: 2016 Historical Trend Report Obtained bachelor’s degree In 5-6 years Income Quartiles
  • 65. First-generation students of currently enrolled undergraduates are first-generation 33% First-generation Continuing-generation 27% 42% Degree Attainment in 4 years Higher Education Research Institute, 2011; 2018U.S. Department of Education, 2014 9
  • 66. Georgetown University Center on Education and the Workforce, Our Separate & Unequal Public Colleges: How Public Colleges Reinforce White Racial Privilege and Marginalize Black and Latino Students, 2018.
  • 68. Only 19 percent of high-scoring Blacks and Latinos enroll in selective colleges. Georgetown University Center on Education and the Workforce, Our Separate & Unequal Public Colleges: How Public Colleges Reinforce White Racial Privilege and Marginalize Black and Latino Students, 2018.
  • 69. Academic Engagement Financial Why Do Students Fail? A challenge (or mix of challenges) in one of three primary areas
  • 70. We know a lot of about how to help low-income and 1st generation students succeed.
  • 72. Engagement Come to campus early Mandatory first-year programs Involvement in campus activities Family Involvement
  • 73. Food, Housing and Financial Insecurity
  • 77. 11% Business leaders who think college graduates are prepared for the workforce GALLUP BLOG JUNE 20, 2017
  • 78. 96% Chief Academic Officers who believe that their institutions are very or somewhat effective at preparing students for the workforce. GALLUP BLOG JUNE 20, 2017
  • 79. “Welcome to the Well- Educated-Barista Economy” - Wall Street Journal
  • 80. “College grads are getting nearly all the jobs” - https://money.cnn.com/2016/06/30/news/economy/college-grads-jobs/index.html
  • 81. Jobs and Internships = The Big Payoff
  • 82. Chronicle of Higher Education 2012: The Role of Higher Education in Career Development: Employer Perceptions
  • 83. • Food service • Tutoring • Teaching Assistant • Residence Assistant – • Library • Admissions • Buildings and Grounds • Technical assistance • Office and clerical work • Departmental assistant • Lab assistant On-Campus Employment
  • 84. 0 0.1 0.2 0.3 0.4 All students Did not work Worked 1-15 hrs Worked more than 15 hours Worked on campus 11% 36% 15% 29%30% 3% 16% 7% 14%14% Left within 1 year Left within 3 years Employment and Attrition Beginning Postsecondary Students Longitudinal Study (BPS:12/14)
  • 85. Success in the new economy
  • 88. New Curriculum - Humanics Technical Literacy & Human Literacy • creativity • entrepreneurship • ethics • cultural agility • ability to work in diverse teams
  • 89. Top Ten Skills Employers Want1. Microsoft Office 2. Customer Service 3. Leadership 4. Public Speaking 5. Social Media 6. Teamwork 7. Time Management 8. Research 9. Management 10.Event Planning https://www.inc.com/michael-schneider/linkedin-analyzed-class-of-2017-these-were-top-10-skills-that-got-them-hired.html
  • 90. We Need a Sense of Urgency • Student Success • Closing the Attainment Gap • Focus on Equity • Relentless focus on improving the campus climate • Preparing Students for a Career • Measure/Assess/Analyze
  • 92. “That Sounds Hard: Can’t Somebody Else Do This?”