Kickstart your mobile project for Camp Digital 2014 in Manchester
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Patrik Malmquist, an experienced project manager and former enterprise mobility manager, shares insights on mobile app development and strategic planning. He emphasizes the importance of understanding organizational goals, user needs, and integration strategies when implementing mobile solutions. Additionally, he provides advice on how to effectively communicate the value of mobile initiatives to stakeholders.
Kickstart your mobile project for Camp Digital 2014 in Manchester
- 1. Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma [email protected] | @PatrikMalmquist | #campdigital
- 3. Native app Cross- Compiled app Hybrid app Web App / Mobile Site ----------------- Adaptive Web Design Responsive Web Design RESS = REsponsive + Server Side Interoperability App store distribution Web distribution
- 4. Resources User experience and features RESS Hybrid Custom runtime Native MEAP Adaptive Responsive
- 5. Getstarted Buildmomentumand getasponsor Conceptualise Top10advicefor planning GO or NO-GO Business driver Market opportunity Top 5 under estimated things
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- 9. New behaviour and new technology Your business focus
- 12. • Is your boss the correct person to convince? • Is it internally or externally focused? • What is the enabler? • Saving money • ROI < 18 Month • ROI > 18 Month • New opportunities? • Looking for a competitive advantage?
- 17. • No one can dream of anything they don’t know! • Motivation comes from realising that the GOAL is more valuable then the effort of reaching it. So what to do? • Educate and inspire… How? • With the magic formula (Magic = Competence & Passion) • If you don’t believe it why should others believe it?
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- 29. Life or death Uncomfortable Standalone solution Integrated solutions Use external supplier Substantial Money Small investment Needs internal ownership Strategicimportance Complexity
- 30. 1. Does your organisation already have some mobile solutions. Can you learn from that? 2. Does your organisation have any components or platforms already? 3. Do this align with current KPIs and goals? 4. Is it a corporate concern or a departmental concern? 5. How many people will be able to use it? Can you spread the cost and investment per user? 6. Do your organisation have any strategies or guiding principles for mobile? 7. Do you need to connect to 10 different backend systems just to connect one app, that’s a lot of work.
- 31. 8. Do you already have a business process schema and a database schema? 9. What is your preferred integration strategy, is it SOA, API setup or MDM? If you are looking into a platform and solution check that it’s compatible with your preferred integration strategy. 10.Focus on Why and What, NOT on HOW when you try to sell it internally.