Kraft foods - The Vital Role Of Sales - SPJCM

Kraft Foods Inc. is the world's second-largest food and beverage company, with revenues exceeding $34 billion in 2005 and a workforce of over 100,000 employees in 150 countries. The company focuses on fast-moving consumer goods and has a strong portfolio of brands, including Maxwell House and Toblerone, boasting over a century of sales. Stakeholders, including employees, customers, consumers, shareholders, and suppliers, influence company decisions, while the sales team is tasked with product innovation, customer engagement, and effective marketing strategies.