Kreative Produktinnovation - Materials

Ideation

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Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 1

Gamestorming
Ideation

Adapted from the book ‚Gamestorming‘ (see slide 8)


Guiding Questions
Opening questions
Goal: get people feel comfortable with the
process of working together, sense of
energy & optimism
• How would you define the problem we are
facing?
• What kinds of things do we want to
explore?
• What are the biggest problem areas?

from the book ‚Gamestorming‘, Page 27-32


Guiding Questions
Navigating Questions
Goal: summarize key points, confirm that
people agree
• Are we on track?
• Did I understand this correctly?
• Is this helping us to get where we want to
go?
• Is this a useful discussion thread?
• Should we table this for now and put it on
a list of things to talk about later?
• Does the goal that we set this morning still
make sense, or should we make some
adjustments based on what we have
learned so far?



Guiding Questions
Examining Questions
Goal: invoke observation & analysis, make
abstract ideas more concrete, zoom in on
a topic
• What is it made of?
• How does it work?
• What are the pieces and parts?
• Can you give me an example of that?
• What does that look like?
• Can you describe it in terms of a real-life
scenario?



Guiding Questions
Experimental Questions
Goal: spark the imagination, reach higher
level of abstraction
• What else works like this?
• If this were an animal (plant, machine,
etc.), what kind of animal would it be, and
why?
• What are we missing?
• What if all the barriers were removed?
• How would we handle this if we were
operating a restaurant? What if it was a
hospital?
• What if we are wrong?


Guiding Questions
Closing Questions
Goal: move toward commitment, decision,
and action, like coming home: you are
tired but you want to end the day with a
sense of accomplishment
• People want to know: Where is the
artifact? What is finished? What comes
next? What will tomorrow look like?
• How can we prioritize these options?
• What’s feasible?
• What can we do in the next two weeks?
• Who is going to do what?



Empfohlene Lektüre

Gray, Dave, Brown, Sunni, & Macanufo,
James (2011). Gamestorming : a playbook
for innovators, rulebreakers, and
changemakers. Beijing : O'Reilly, 2011

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Empfohlene Lektüre
zu Design Thinking
IDEO Human Centered
Design:
• An Introcution
• Toolkit
• Field Guide


Erfahrungen aus
der Wirtschaft
Section 1 The Team
Section 2 The Company
Section 3 The Customer

Collection of texts. Easy to read. See chapters
1,2,5,6,10 about approaches and methods for
groups

Winsor, J. (Ed.) (2006). SPARK – Be More Innovative Through
Co-Creation. Chicago, IL: B2 Books.

eLibrary: http://site.ebrary.com/lib/businesstitles/docDetail.action?docID=10091316&p00=spark


Kreativität
unterstützen
Edward De Bono (2008). Creativity Workout:
62 Exercises to Unlock Your Most Creative
Ideas. Berkeley, CA : ULYSSES PRESS

http://ecx.images-amazon.com/images/I/918l4-kc2hL.jpg

http://www.innovationplannercards.com/DSCN0020r.jpg
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„Ideenrausch“ innovationplannercards.com


Kreativität
unterstützen
„This ingenious pack of 56
brainstorming cards was
developed to assist people in
+ stimulating their creativity and
foster new and different ideas.“

http://creativethinking.net

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Michalko, Michael (2003). Thinkertoys : a handbook for creative-
thinking techniques (2nd ed.). Berkeley, CA : Ten Speed Press.
Michalko, Michael (2003). Thinkpak: A Brainstorming Card Deck.
Berkeley, CA : Ten Speed Press.


© Julian j. Schrader
http://farm5.static.flickr.com/4098/4830414858_b6dee79f9a_b.jpg

Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012

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http://www.creativewhack.com/product.php?productid=64

http://www.creativewhack.com

Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012

Kreativität
unterstützen d en ein se
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IDEO Method Cards Design with Intent Cards

http://danlockton.com/toolkit/images/cardpack_print.jpg
www.ideo.com/work/method-cards/ www.designwithintent.co.uk


Hintergrund /
Nachschlagewerk
„The author argues that innovations occur when
people see beyond their expertise and approach
situations actively, with an eye toward putting available
materials together in new combinations. […] Less
focused on innovations within a corporate setting than
on individual achievements, and more concerned with
self-starting and goal-setting than teamwork […]“

Contents: http://www.gbv.de/dms/bowker/toc/9781422102824.pdf

Frans Johansson (2006). The Medici Effect: Breakthrough
Insights at the Intersection of Ideas, Concepts, and Cultures.
Harvard Bussiness School Press: Boston, MA.


Hintergrund /
Nachschlagewerk
PART I: Group Process and Creativity
PART II: Group Creativity in Context

Contents: http://catdir.loc.gov/catdir/enhancements/fy0613/2002151032-t.html

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Paul B. Paulus, Bernard A. Nijstad (eds.) (2003). Group Creativity:
Innovation through Collaboration. New York : Oxford University Press.

eLibrary: http://site.ebrary.com/lib/academiccompletetitles/docDetail.action?docID=10085239


Hintergrund /
Nachschlagewerk
THEME 1: CREATIVITY AND DESIGN
THEME 2: ENVIRONMENTAL INFLUENCES
THEME 3: INNOVATION AND ENTREPRENEURSHIP
THEME 5: METATHEORIES OF CREATIVITY
THEME 6: PERSONAL CREATIVITY
THEME 7: STRUCTURED INTERVENTIONS
Contents: http://catdir.loc.gov/catdir/toc/ecip0818/2008021055.html

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Tudor Rickards (Ed.) (2009). The Routledge companion to creativity.
London : Routledge.


WWW-Quellen

CreaJour (Deutsch): Glossar, Prozessmodelle, Techniken,
Werkzeugsammlung
http://www.creajour.de/methodisches/

„Enzyklopädie über Kreativität“ (Deutsch): Process,
Techniken, Gebrauch, Einschränkungen
http://creapedia.com

MEKI „Methoden-Datenbank kreative Ideenfindung“ (Deutsch)

http://nw.vibss.de/management/zukunftskompetenz-
ideenfindung-im-sportverein/methoden-datenbank-kreative-
ideenfindung/meki-methoden-datenbank-kreative-ideenfindung/

Wissenschaftliche
Quellen
Ideation und kreatives Problemlösen:
Harris, P., Johnson, R.: Creative Problem Solving in the New Millenium.
Journal of the American Dietetic Association. 99, A20 (1999).
Liu, Y.-C., Chakrabarti, A., Bligh, T.: Towards an “ideal” approach for
concept generation. Design Studies. 24, 341-355 (2003).
Strickland, B.B. ed: Divergent Thinking, Gale Encyclopedia of
Psychology. Gale : Detroit (2001).
West, M.A.: Sparkling fountains or stagnant ponds: An integrative model
of creativity and innovation implementation in work groups. Applied
Psychology-an International Review. 51, 355–386 (2002).
Williamson, P.K.: The creative problem solving skills of arts and science
students--The two cultures debate revisited. Thinking Skills and
Creativity. 6, 31-43 (2011).


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