L05 Innovation
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The document discusses innovation, emphasizing how new technologies emerge through the combination of existing ones and the importance of collaboration in the process. It highlights concepts like the 'hummingbird effect,' the inevitability of mastering techniques leading to their disappearance, and the role of serendipity in discovering new ideas. Additionally, it introduces the '10/10 rule' which suggests that impactful technologies are typically at least ten years old.
L05 Innovation
- 2. Adjacent Possible Steven Johnson The inventor must use the components that exist in his environment
- 3. Combinatory Process New technology is created by combining other existing technology in new ways
- 4. Gall’s Law All complex systems that work, evolved from simpler system that worked
- 5. The Law of Disappearing Technology When some technique is mastered, it will “disappear” as something obvious and trivial, and other more useful things that are built on top of it
- 6. The Resistance Corollary Even outdated things that should “disappear” don’t due to supposed importance
- 7. Complexity of Technology Local and linear Global and Exponential
- 10. Matt Ridley: When ideas have sex TED Lecture
- 12. Slide from Matt Ridley’s 2010 TED talk
- 13. Exchange Technology improves due to exchange and specialisation — globalisation
- 14. How does innovation happen?
- 15. The Brilliant Scientist working in his lab
- 18. Tomas Edison
- 19. “I have not failed. I've just found 10,000 ways that won't work.” – Thomas Edison
- 23. Innovation
- 24. DisruptiveSustaining Evolutionary Revolutionary Innovation
- 25. Innovation Sustaining Technology – Evolutionary An innovation that improves a product in an existing market in ways that customers are expecting Red Oceans — commodities
- 26. An innovation that creates a new market by allowing customers to solve a problem in a radically new way May not be affordable enough to be disruptive Innovation Sustaining Technology – Revolutionary
- 27. Ford Model T Disruptive Technology An innovation that creates a new (an unexpected) market by applying a different set of values. Affordable so the impact is major Innovation
- 28. "We take the ideas we've inherited or stumbled across, and we jigger them together into some new shape." – Steven Johnson
- 29. The Coffee House
- 31. Steven Johnson: Where good ideas come from
- 32. Where good ideas come from | Steven Johnson TED Lecture, 2010
- 35. Environment of the space Where people meet Where ideas have sex
- 36. But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realised something that shoots holes in how we've been thinking about a problem. — Steve Jobs
- 38. The Liquid network A good idea is a network. Innovations happens with collaboration. — Steven Johnson
- 39. The Liquid network Innovations happen when ideas are shared. — Steven Johnson
- 40. The importance of cities
- 42. The symbiosis between flowering plants and insects that led to the production of nectar ultimately created an opportunity for much larger organisms — the hummingbirds — to extract nectar from plants, though to do that they evolved a extremely unusual form of flight mechanics that enable them to hover alongside the flower in a way that few birds can even come close to doing. In other words, they had to learn an entirely new way to fly. The Hummingbird Effect
- 43. Unexpected consequence of new innovations The Hummingbird Effect
- 46. Sir Isaac Newton
- 48. The Slow Hunch A lot of ideas linger on, sometimes for decades, in the back of people’s minds — Steven Johnson
- 49. Source: http://www.britannica.com/EBchecked/topic/187881/Douglas-Engelbart Douglas Englebart 1965 Apple Macintosh 1984
- 50. Source: http://www.businessweek.com/innovate/content/jan2008/id2008012_297369.htm The 10/10 Rule Any technology that is going to have significant impact over the next 10 years is already at least 10 years old
- 51. The 10/10 Rule 10 years to build a new platform, 10 years for it to be adopted
- 52. What do the following products have in common?
- 54. Serendipity The accident of finding something useful or good without looking for it — Steven Johnson
- 55. "In the fields of observation chance favours only the prepared mind” — Louis Pasteur
- 60. Liquid network The Slow Hunch 10/10 Rule Serendipity