Lakme Fashion Week Social Media Report
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The document analyzes social media trends and mentions related to the Lakme Fashion Week 2014, which took place from March 12 to 16 in Mumbai, enjoying a total of 15,370 mentions across various designers and celebrities. Key insights include the dominance of Facebook in driving engagement, the introduction of innovative concepts like the Twitter mirror, and a notable growth in followers and interactions on multiple social media platforms. The report highlights the lively discussions around fashion trends such as bridal styles, pastels, and indo-western designs, indicating a successful social media presence and campaigns.
Lakme Fashion Week Social Media Report
- 2. Lakme Fashion Week! ! Summer/Resort ! March 12th -16th 2014 Venue: Grand Hyatt, Mumbai!
- 3. Highlights 15,370 ! Mentions 102 ! Designers INNOVATIONS! Trendsetters **Data tracked +ll 19th March’ 14
- 4. Sponsors!
- 5. SOCIAL MEDIA PLATFORM ANALYSIs! Social Media Conversa+ons were led by Facebook & Twi@er
- 6. Manish Malhotra 573 Men-ons # 1! Ken Fernandes 482 Men-ons # 2! Rajesh Pratap S 344 Men-ons # 3! # 4! # 5! # 6! # 7! # 8! # 9! # 10! Anita Dongre 288 Men-ons Shehla Khan 332 Men-ons Neeta Lulla 307 Men-ons Top 10 spoken Designers! Anushree Reddy 231 Men-ons Mandira Bedi 207 Men-ons Tarun Tahiliani 203 Men-ons Paras-‐Sonam Modi 224 Men-ons
- 7. Kareena Kapoor 720 Men-ons # 1! Priyanka Chopra 602 Men-ons # 2! Sonakshi Sinha 440 Men-ons # 3! # 4! # 5! # 6! # 7! # 8! # 9! # 10! Kangana Ranaut 299 Men-ons Sunny Leone 415 Men-ons Nargis Fakhri 382 Men-ons Top 10 SPOKEN CELEBRITIES! Jacqueline Fernandez 281 Men-ons Kalki Koechlin 190 Men-ons Lisa Haydon 174 Men-ons Gauhar Khan 236 Men-ons
- 8. Top mentioned trends! #1 – BridaL! #2 – PASTELS! #3 – INDo- WESTERN! #4 – Silhouettes! #5 – FLORALS! #6 – METALLICS & shimmer! #7 – EMBROIDERY & Drapes!
- 9. 1 2 3 Brands! Mentions! Lakme! 86.1%! JABONG.COM! 7.4%! Grand Hyatt! 1.9%! Baggit! 1.4%! INIFD! 0.6%! Love From India! 0.5%! Reliance Trends! 0.5%! IMG Reliance! 0.3%! Nokia! 0.3%! Stoli! 0.2%! VU! 0.2%! DHL! 0.2%! Reliance Jewels! 0.2%! Global Advertisers! 0.0%! Typhoo! 0.0%! Miller! 0.0%! Sponsors/Partners!
- 10. Source! Author Impact! MissMalini (Twitter & BLOGS)! 10! Pinkvilla! 10! Highheelconfidential! 10! Indianexpress.com! 10! Businessofcinema.com! 10! Jabong! 8.75! Rajpablo! 8.22! DonyaPatel! 8.16! MovieTalkies (Twitter)! 7.87! HHCGuiltFree (Twitter)! 7.68! Top Sources! Author Impact: Ranks the Publisher/ Blogger of the Ar+cle across channels
- 12. Impact! • Facebook Fan Growth: 1,40,033! • Twitter Follower Growth:1831! • Twitter Reach: 60,20,000! • Instagram Reach: 2,06,119! • YouTube Views Increase: 84,000! • Google+ Interactions: 5,319!
- 13. Fans: 439068 Own Posts: 559 Interac-ons: 1,62,222 Growth Rate: 47.43 Engagement Rate: 12.27 Interac-on Rate: 0.07 Key Metrics: Facebook! Facebook dominated the Social Media Presence with a growth rate of approximately 47% & 1 Lakh+ Interac+ons
- 14. Fans: 03/03 2,99,035 Fans: 03/24 4,39,068 LFW’s FAN PAGE Witnessed an increase of 140,033 Fan Base within 20 days! Approx 32% of the Fanbase was Invested in, during the Event
- 15. Top Posts! Likes – 8735! Comments – 105! Shares - 140! Likes – 3873! Comments – 76 ! Shares - 24! Likes – 3817! Comments – 82 ! Shares - 95! Likes – 2848! Comments – 43! Shares - 12!
- 17. Followers: 03/03 20,253 Fans: 03/24 22,084 LFW’s Twitter handle achieved a spike of 1,831 Followers within 20 days! Approx 8% of the Follower base increased during the Event
- 18. Innovation - Twitter Mirror at LFW! 427 Tweets – EXCLUSIVE PICTURES TWEETED LIVE!
- 19. • 709 Videos Uploaded! • 8,46,855 Video Views! • 2971 Subscribers! Key Metrics: YouTube!
- 20. Views: 03/03 760,803 Views: 03/24 849,170 Received a spike of 84K Views in just 20 days!
- 22. TOP POSTS! 1st year of using the platform proved to be highly successful
- 23. +1s:! 4,560! Comments:! 399! Reshares:! 360! 473,412 ! Followers! 397 ! Posts! Key Metrics: Google+!
- 24. Hanging Out at Lakme Fashion Week! 13 Hangouts were done in associa+on with Miss Malini and cross promoted via Google+ and YouTube
- 25. MindShift Insights! • Innovation was the keyword at Lakme Fashion Week 2014 with concepts like Twitter Mirror, Digital Wall on Website & Exclusive Hangouts • Facebook was leveraged to create the pre-event buzz and showcase collections to a larger audience • Twitter bridged the gap between Influencers and the Target audience of the event • Tie-ups & Associations helped leverage a higher reach on Social Media !
- 26. MindShift Insights! • Instagram made an entry and was a hit amongst the audience • YouTube & Google+ Hangouts were leveraged for designer profiling and engagement with the fans of designers • Social Media Influence of Designers and the show stoppers impacted various collections, leading to online buzz for the event
- 27. MindShift Scorecard© ! Criteria! particulars! RATING! 1! Social Media Presence! 5 Platforms! 5! 2! Social Media Volume! 15370 Conversations*! 1! 3! Social Media Interactions! 168692 Interactions*! 4! 4! Social Media Innovations! 3 Innovations! 3! 5! Campaign Impact! 6.02 Million*! 6! TOTAL Score! 19/30!
- 28. Research Methodology! • Data as of March 19, 2014 has been taken for the web mentions analysis • Analysis & Insights are based on the stats shared in the presentation • Mentions from 145 sources were tracked • Tools used for this Research Report: Webfluenz, Keyhole & MindShift Metrics Scorecard © “Insightful Digital Outreach assures an innovative & sustained engagement.”
- 29. Giving you logic & trackability for everything MindShift Metrics
- 30. Have feedback for us on the Report? Would you like us to study your brand and the impact social media can have on it? Get in touch: Arashdeep Sandhu Research Head – MindShift Metrics [email protected] Neha Puri Sr. Manager – MindShift Metrics [email protected] www.mindshiftinteractive.com