SlideShare a Scribd company logo
16/11/17	
1	
Structured & Semantic Content
what do authors need?
16/11/17	
2	
We enable
everyone to do
structured and
semantic content
authoring	
•  Structured content, content-as-data, molecular content..
what do we mean?
•  What does this mean for authors?
•  What does it take to change authors’ habits?
Talk about….
16/11/17	
3	
We do not search for
documents or pages,
but for facts and
answers.
16/11/17	
4
16/11/17	
5	
From Documents to Content-as-data
Single source - multi channel publishing
Automated formatting, dynamic publishing, personalization
Discoverable, Configurable and Adaptable
Fine-grained content, semantic tagging, metadata, variables and conditions
Compliance and Consistency
Content re-use vs copies, single-source, schemas and templates
16/11/17	
6	
All those standards….
Unstructured and formatted
16/11/17	
7	
Unstructured and formatted
Heading	14	Pt	Bold	
Paragraph	Align	le:	
List:	Bullet	round,	indent,	Paragraph	
More	formaCng	
Object,	aligh	right	
Well-structured, unformatted
16/11/17	
8	
A box-in-box structure
{ {
{
{
{
  / 
{ {
{
{
{
  / 
document	
secIon	 paragraph	 inline	
Structural schema
16/11/17	
9	
{ {
{
{
{
  / 
Recipe	
IngredientList	 Ingredient	 Amount	
Classification: ‘opiniated’ schema
Semantics: “aboutness”
{ {
{
{
{
  / 
Recipe	=		
“Cake”	 Ingredient		
=	”sugar”	
Amount	=	“50gr”	Ingredients
16/11/17	
10	
Semantics: “aboutness”
{ {
{
{
{
  / 
“Cake”	
”sugar”	 “50gr”	
Content as part of a knowledge graph
Contract-type	 NDA	
Rental	Contract	
Service	Level	Agreement	
..	
Roles	 Buyer	
Seller	
Leaser	
Lessee	
…	
Companies	 Company1	
CompanyX	
Subcompany	X1	
Subcompany	X2	
Company3	
…
16/11/17	
11	
It is actually quite complex…
All	
stakeholders	
SMEs	
Authors	
Technical	
writers	/	
editors	
InformaIon	
Architects	
Wordprocessors - evolution
16/11/17	
12	
Write	
Structure	
Enrich	
What does this mean for the author
Format	
Changing habits
16/11/17	
13	
UX for authors: AX
Authors’ experience =meeting expectations
16/11/17	
14	
Follow conventions
•  Write first, then structure
•  Sections vs headings
•  Opinions
•  But: structures can be helpful!
Structures are difficult for authors
16/11/17	
15	
Structure invisible ór helpful
Structure proactively added
16/11/17	
16	
WYSIWYG
Semantic assistance
16/11/17	
17
16/11/17	
18	
More and more
people will get
engaged in
structured and
semantic authoring	
Where are we today?
16/11/17	
19	
Product / Data sheets
16/11/17	
20	
Procedures and standards
Educational content
16/11/17	
21	
Government
More and more
people will get
engaged in
structured and
semantic authoring
16/11/17	
22	
Structured  Semantic
Content Authoring
Let’s do it!

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